Anjali Yakkundi

Senior Analyst serving Application Development & Delivery PROFESSIONALS

Anjali is a senior analyst serving Application Development & Delivery (AD&D) Professionals. Her research focuses on digital experience delivery, primarily focusing on digital asset management (DAM), personalization solutions, site search, and digital experience service providers. Anjali helps Forrester clients implement these technology solutions and technology strategies in order to support the management and optimization of customer experience.

Previous Work Experience

Prior to her current role as a senior analyst, Anjali was a researcher on the AD&D team. In that role, she led Forrester's DAM coverage and contributed to research in the digital experience delivery, customer relationship management (CRM), and business intelligence (BI) spaces. She previously worked as senior research associate on Forrester's Content & Collaboration team. In that role, she interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements. Before joining Forrester, Anjali served as a research coordinator at UMass Medical School, with a background in scientific research and quantitative analysis.

Education

Anjali has a B.A. in psychology from Vassar College.

Anjali Yakkundi's Research

  • For Application Development & Delivery Professionals

    Report: The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012

    The digital asset management (DAM) market is fragmented and in flux. With a myriad of vendors offering anything and everything under the name "DAM," application development and delivery (AD&D) p...

    • Downloads: 1734
  • For Application Development & Delivery Professionals

    Report: The Future Of BI

    Demands by users of business intelligence (BI) applications to "just get it done" are turning typical BI relationships, such as business/IT alignment and the roles that traditional and next-gene...

    • Downloads: 2088
  • For Application Development & Delivery Professionals

    Report: Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Application development and delivery (AD&D) leaders are on the outside looking into their organizations' digital customer experience projects. Yet their role has great potential to expand as spe...

    • Downloads: 1700
  • For Application Development & Delivery Professionals

    Report: The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

    In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autono...

    • Downloads: 1446
  • For Application Development & Delivery Professionals

    Report: Advance To Next-Generation Personalization

    Organizations have long personalized their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the ri...

    • Downloads: 1625
View all of Anjali Yakkundi's Research

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