Annika   Gunderson

Annika Gunderson

Researcher

Annika is a researcher of emerging technology, helping Forrester cover topics like 3D printing, AI, the internet of things (IoT), and connected transportation. She helps Forrester's clients assess disruptive technologies and evaluate new ventures that drive business innovation. She concurrently works with Forrester CEO George Colony in a rotation program, researching how the culture and processes of tech organizations impact a company's Customer Experience Index (CX Index™) score.

Previous Work Experience

Prior to her role as a researcher, Annika served as a senior research associate on Forrester's CIO team. She contributed to research on IoT, product lifecycle management, and digital transformation strategy. Before Forrester, she was a sales manager in the Executive Development Program at Macys.

Education

Annika graduated from University of Washington in Seattle with a B.A. in business administration and certificates in marketing and sales.

Annika Gunderson

Researcher

Annika is a researcher of emerging technology, helping Forrester cover topics like 3D printing, AI, the internet of things (IoT), and connected transportation. She helps Forrester's clients assess disruptive technologies and evaluate new ventures that drive business innovation. She concurrently works with Forrester CEO George Colony in a rotation program, researching how the culture and processes of tech organizations impact a company's Customer Experience Index (CX Index™) score.

Previous Work Experience

Prior to her role as a researcher, Annika served as a senior research associate on Forrester's CIO team. She contributed to research on IoT, product lifecycle management, and digital transformation strategy. Before Forrester, she was a sales manager in the Executive Development Program at Macys.

Education

Annika graduated from University of Washington in Seattle with a B.A. in business administration and certificates in marketing and sales.

Annika Gunderson's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: New Tech: 3D Printing, Q3 2018

    Forrester's Landscape Overview Of 38 3D Printer Providers

    July 18, 2018 Carlton A. Doty, Annika Gunderson

    Advancements in 3D printing stand poised to revolutionize the way mass-produced products are designed and made. With this technology, product makers can accelerate time-to-market, reduce supply chain costs, increase returns on parts, and enable mass customization. Meanwhile, barriers to entry in manufacturing will decrease, allowing new competitors to drive disruption. Business leaders at manufacturing companies should use this review of 38 3D printing vendors to understand the capabilities within the 3D printing market segments and inform their technology strategies.

View all of Annika Gunderson's Research