Apple

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Join The Progressive Web App Movement

    Apple's On Board To Help You Build A Mobile Website That Combines The Frictionlessness Of The Web With The Experience Of An App

    February 12, 2019 Ted Schadler

    Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart, Starbucks, and West Elm in the movement to build progressive web apps that combine the discoverability and reach of the web with the experience and engagement of an app. As a digital leader, it's your responsibility to spark a progressive web app movement at your firm to bring app-like experiences to your mobile web. This report shows you how.

  • For Application Development & Delivery Professionals

    REPORT: It's Time To Make Every Web Application A Progressive Web App

    Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App

    February 12, 2019 Michael Facemire, Ted Schadler

    The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps (PWAs), which deliver an app-like experience with the discoverability of the web. This report details what application development and delivery (AD&D) pros need to know about PWAs, in what scenarios PWAs are a better option than a native mobile app, and why it's wrong to build any new web application that's not a progressive web app.

  • For CIO Professionals

    REPORT: New Tech: Augmented Reality, Virtual Reality, And Mixed Reality, Q1 2019

    Forrester's Landscape Overview Of 21 AR, VR, And MR Providers

    January 23, 2019 Carlton A. Doty, Annika Gunderson

    Augmented, virtual, and mixed reality (AR, VR, and MR, collectively "extended reality" or "XR") are trendy technologies that are fuel for many companies' innovation experiments. However, XR implementations are often expensive and underwhelming. Looking at successful use cases across industries, they seem very disparate at first glance. However, Forrester has identified four benefits unique to XR. This report outlines how CIOs can test their use case against these benefits to see if XR is a viable solution and gives a snapshot of XR players.

  • For CMO Professionals

    REPORT: The CMO's Guide To CES 2019: Five Big Brand Ideas

    January 23, 2019 Dipanjan Chatterjee

    CES, the world's largest tech show, is about much more than technology. For CMOs, CES is rich with innovation ideas, new brand experiences, and conversations about the future of marketing. If you missed the show this year or if you attended but are still trying to make sense of the sensory overload that is CES, read this report to discover the five big brand ideas on display at CES 2019.

  • For Customer Experience Professionals

    REPORT: Guide Your Customers To Better Experiences With Behavioral Science

    Align Better Futures For Both The Customer And The Organization

    November 27, 2018 Ryan Hart, Samuel Stern

    Through a combination of tactical quick wins and strategic transformations, customer experience (CX) professionals can apply the concepts of behavioral science to improve experiences. In this way, companies can look out for their customers' best interests while also generating value for their organization. This report provides an introduction to how key behavioral science concepts are being applied today to transform CX and recommends ways that CX professionals can use them to design better experiences.

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