Apple

Latest Research

  • For CMO Professionals

    REPORT: Apple "Brands Different": Lessons From The World's Most Valuable Brand

    April 5, 2018 Dipanjan Chatterjee

    Apple is the most valuable brand in the world. Its unrivalled portfolio, category-defining innovation, legendary design, and, most of all, its rabid fandom makes it one of the most worshipped brands among marketers. Read this report to find out the brand marketing secrets of the world's most coveted brand.

  • For B2B Marketing Professionals

    REPORT: Forrester Data Global Business Technographics® Developer Survey, 2017: Overview

    A Business Technographics Presentation

    November 27, 2017 Kathryn Cooper

    This report is our overview of developers’ priorities, processes, and platforms, based on the Forrester Data Global Business Technographics® Developer Survey, 2017. We analyzed the data by region, company size, and generation. Our analysis shows that there are generational differences in terms of development technologies, processes, and languages used. Marketers, product managers, and market strategists can use this report to build their knowledge of developers’ behaviors.

  • For B2C Marketing Professionals

    REPORT: Marketers: Get Ready For Augmented Reality

    Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It

    November 13, 2017 Thomas Husson

    After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its devices and its developer kits with built-in AR potential. The result: AR will offer more opportunities than virtual reality (VR) for marketers in the next three years. This report reviews the state of the AR market and shares best practices on how to approach the technology as a marketer.

  • For B2C Marketing Professionals

    REPORT: Apple Raises The Bar For Marketers

    What Marketers Need To Know About The New iPhone X And iOS 11

    September 22, 2017 Thomas Husson

    Ten years ago, Apple not only disrupted the smartphone market, it completely changed the rules in many industries including marketing and advertising. With its latest iPhone X and iOS 11, Apple sets the course for the evolving role of smartphones in the coming decade. This report highlights how B2C marketers should take advantage of the Apple ecosystem to prepare for next-generation experiences.

  • For Infrastructure & Operations Professionals

    REPORT: How To Budget For Workforce And Customer-Facing Technologies For 2018 And Beyond

    Benchmarks: The Employee Experience Playbook

    July 31, 2017 J. P. Gownder, Andrew Hewitt

    Infrastructure and operations (I&O) leaders planning their budgets for 2018 and beyond must invest in business technology (BT) that helps win, serve, and retain customers. They must create a strategy and budget to outfit employees with devices, software, and services to improve their productivity while also helping with both the strategy and budgetary support of customer-facing interaction technologies. This report helps you benchmark your organization against those of your peers as you work with business partners to plan investments that will drive business results for your company. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This update includes recent Forrester survey data on budgeting for business technology.

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