Apple

Latest Research

  • For B2C Marketing Professionals

    REPORT: Apple Raises The Bar For Marketers

    What Marketers Need To Know About The New iPhone X And iOS 11

    September 22, 2017 Thomas Husson

    Ten years ago, Apple not only disrupted the smartphone market, it completely changed the rules in many industries including marketing and advertising. With its latest iPhone X and iOS 11, Apple sets the course for the evolving role of smartphones in the coming decade. This report highlights how B2C marketers should take advantage of the Apple ecosystem to prepare for next-generation experiences.

  • For Infrastructure & Operations Professionals

    REPORT: How To Budget For Workforce And Customer-Facing Technologies For 2018 And Beyond

    Benchmarks: The Workforce Enablement Playbook

    July 31, 2017 J. P. Gownder, Andrew Hewitt

    Infrastructure and operations (I&O) leaders planning their budgets for 2018 and beyond must invest in business technology (BT) that helps win, serve, and retain customers. They must create a strategy and budget to outfit employees with devices, software, and services to improve their productivity while also helping with both the strategy and budgetary support of customer-facing interaction technologies. This report helps you benchmark your organization against those of your peers as you work with business partners to plan investments that will drive business results for your company. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This update includes recent Forrester survey data on budgeting for business technology.

  • For Customer Experience Professionals

    REPORT: Four Tech Giants Dominate Your Customer Experience

    Capitalize On The Influence Of Amazon, Apple, Facebook, And Google On Your Customers

    July 26, 2017 TJ Keitt

    Alphabet's Google, Amazon, Apple, and Facebook set your customers' expectations for customer experience (CX) because they hold a prominent place in people's lives. CX professionals need to understand what those expectations are and how to use the tools these tech giants provide to meet them. This report explains what the big four teach us about CX and how CX leaders can help their businesses profit from this insight.

  • For Customer Insights Professionals

    REPORT: Forrester Data: Mobile, Smartphone, And Tablet Forecast, 2017 To 2022 (Global)

    ForecastView Document

    July 17, 2017 Satish Meena

    We expect the number of global smartphone subscribers to reach 3.8 billion by 2022, crossing the 50% mark for smartphone penetration by population in 2017 and reaching 66% by 2022. This is up from 21% in 2013.Our forecast details the global mobile, smartphone, and tablet installed base, as well as subscriber data. It includes data on business-owned smartphone subscribers and subscribers by operating system (2011 to 2017 only), as well as age and income ownership demographics. It also includes historical data going back to 2009 plus a five-year forecast.

  • For Customer Experience Professionals

    REPORT: The India Customer Experience Index, 2016

    The Customer Experience Of Brands In India Improves, But More Remains To Be Done

    November 2, 2016 Amit Bhatia

    As the focus on customer experience (CX) in India grows, brands are increasing their investments and efforts to provide customers with higher-quality experiences. Despite this, our inaugural Customer Experience Index in 2015 showed that many brands provided poor to mediocre CX. Our 2016 survey of Indian consumers provides the latest in-depth view of the CX quality that 72 brands in India deliver. CX pros at firms in India can use this to discover which industries and companies are providing the best CX in India and how to improve the CX their firms deliver.

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