Apple (NASDAQ: AAPL) designs Macintosh personal computers, the iPhone, and the iPad, along with OS X, iLife, iWork, and professional software. Apple's contributions to the digital music industry include the iPod and the online store iTunes. Based in Cupertino, Calif., US.

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185 results in Reports

  • Apple
  • For Application Development & Delivery Professionals

    Report:Brief: 2015 Mobile App Developer Platform Preferences

    Android Extends Its Global Lead, iOS Shines In North America, And Windows Gains Ground As A Third Player

    In 2015, Android and iOS devices still capture the dominant share of mobile developers' attention. But the gap between the also-rans and at least one of these two leading mobile operating systems...

    • Downloads: 4
  • For B2C Marketing Professionals

    Report:Brief: Apple's Ad-Block-Friendly Update Is A Wake-Up Call To Advertisers

    What Apple's Ad-Blocking Enablement Means To Marketers

    If you target your consumers through ads on a mobile device, then you need to understand the impact of Apple's recent change in ad-blocking policy with the iOS 9 release. With more than a third of US...

    • Downloads: 48
  • For eBusiness & Channel Strategy Professionals

    Report:Apple Pay Should Be Part Of Your Bank's Payment Strategy

    What eBusiness Professionals At Retail Banks Should Do To Take Part

    Apple Pay launched with much fanfare in the US in September 2014 and reached the UK in July 2015. Initial adoption rates have been encouraging; however, banks in other markets are more reticent and...

    • Downloads: 184
  • For CMO Professionals

    Report:Quick Take: Apple TV Continues To Follow Rather Than Lead

    Apple TV is now eight years old and has had multiple refreshes. With each, market followers wonder whether it's the moment that Apple will finally do to TV what it has done to music, mobile, and...

    • Downloads: 61
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Apple's iPad Pro Is Not A Laptop Killer

    While iOS-Centric Companies Will Embrace The iPad Pro, The App Gap Means It Can't Replace PCs For Most Workers

    On September 9, 2015, Apple announced the upcoming release of iPad Pro, a large form-factor version of its iPad line. When dressed with its optional external keyboard and stylus, the device resembles...

    • Downloads: 98
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Platforms, Partners, And Power

    Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms

    You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...

    • Downloads: 290
  • For B2C Marketing Professionals

    Report:Brief: Beyond The Apple Watch Hype — Early Lessons For B2C Marketers

    Run On Smartphones Before You Walk On Smartwatches

    Apple will sell more than ten million Apple Watches and dominate the smartwatch category in 2015. Despite the hype, this will only represent 1% of the 2 billion smartphones' installed base. Should...

    • Downloads: 151
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Merchants Shouldn't Rush To Apple Pay

    On June 8, 2015, at its Worldwide Developers Conference, Apple announced it would support rewards programs and store-issued credit and debit cards with iOS 9, the new operating system it will launch...

    • Downloads: 197
  • For CIO Professionals

    Report:Brief: CIOs Must Add Apple To Their Business Technology Agenda For 2015

    Apple's Expanded Ambitions For And Influence In Mobile Moments Signal A Larger Role In Business Technology

    Why should CIOs revisit the details of Apple's 2014 product announcements? Because this time it signaled an expanded role for Apple in the mobile moments of customers and employees that will reach...

    • Downloads: 202
  • For B2C Marketing Professionals

    Report:The Future Of Mobile Wallets Lies Beyond Payments

    Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments

    Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as winners...

    • Downloads: 797
  • For B2C Marketing Professionals

    Report:Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (US)

    ForecastView Spreadsheet

    US mobile app downloads represented 17% of the global total in 2014, and revenue from US app downloads and in-app purchases accounted for 20% of all worldwide spending, at $6 billion. As the largest...

    • Downloads: 6
  • For Infrastructure & Operations Professionals

    Report:How To Budget For Workforce And Customer-Facing Technologies In 2015 And Beyond

    Benchmarks: The Workforce Enablement Playbook

    Infrastructure and operations (I&O) leaders planning their budgets for 2015 and beyond face a daunting challenge: within their constrained I&O budget, they must find ways to divert investments from...

    • Downloads: 779
  • For B2C Marketing Professionals

    Report:Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global), Q4 2014 Update

    ForecastView Spreadsheet Q4 2014 Update

    Tablet sales growth increased by just 13.2% in 2014, almost four times less than the growth seen in 2013. Despite this slowdown in tablet sales, the worldwide tablet installed base saw 42% growth in...

    • Downloads: 8
  • For Enterprise Architecture Professionals

    Report:What iOS 8 Means To Your Enterprise Mobility Plans

    Enterprise Architects Must Design The Right iOS 8 Guardrails For Their Business

    If you have already adopted Apple devices into your corporate device standards, employees and your chief information officer (CIO) will likely pressure you to support Apple's latest release, iOS 8....

    • Downloads: 154
  • For Customer Insights Professionals

    Report:The Apple Watch: What Makes Consumers Tick?

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    The unveiling of the Apple Watch on September 9, 2014 left consumers and industry analysts with more questions than answers. For example, after the sluggish sales of smartwatch predecessors, such as...

    • Downloads: 50
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: The Quest For Security Will Dominate The Payments Marketplace In The US

    The US consumer payments ecosystem has been slow to shift to digital payments. Millions of consumers and many large businesses have experienced the ramifications of this lag in the form of payment...

    • Downloads: 376
  • For CIO Professionals

    Report:Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year...

    • Downloads: 444
  • For B2C Marketing Professionals

    Report:Predictions 2015: Most Brands Will Underinvest In Mobile

    Brands Embracing The Mobile Mind Shift Will Pull Ahead Of Those Treating Mobile As Just Another Channel

    In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards...

    • Downloads: 529
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation

    How Digital Banking Will Change In 2015 And What Digital Executives And Teams Should Do To Respond

    As digital touchpoints become the primary way bank customers interact and transact with their banks, eBusiness and channel strategy professionals at banks, card issuers, and credit unions need to...

    • Downloads: 654
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: US B2C And B2B eCommerce Players Will Struggle To Keep Up With Customers

    eCommerce continues to grow rapidly for both B2C and B2B businesses. This report prognosticates the most pressing issues that eBusiness and channel strategy professionals need to watch in 2015 and...

    • Downloads: 493
  • For Customer Experience Professionals

    Report:Quick Take: Apple Continuity Takes A Huge Step Forward In Experience Design

    Apple Continuity is a collection of features that leverage device proximity and connectivity to enable seamless customer interactions across Apple devices. In total, Apple Continuity delivers the...

    • Downloads: 166
  • For B2C Marketing Professionals

    Report:The State Of Mobile Technology For Marketers, 2014

    Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part...

    • Downloads: 1222
  • For eBusiness & Channel Strategy Professionals

    Report:The Hits And Misses Of Apple Pay: What You Need To Know

    Apple Pay Will Advance Mobile Payments, But It Lacks Essential Ingredients For Long-Term Success

    "Our vision is to replace [the wallet] and we're going to start by focusing on payments." Those were the words of Tim Cook, Apple's CEO, on September 9, 2014 as he unveiled Apple Pay. Although the...

    • Downloads: 424
  • For B2C Marketing Professionals

    Report:Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (EU-7)

    ForecastView Spreadsheet

    In 2019, users will download more than 33 billion apps in the EU-7 -- France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK -- representing more than 13% of all downloads worldwide. As...

    • Downloads: 8
  • For eBusiness & Channel Strategy Professionals

    Report:Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 2

    Understand The Operating System Preferences Of Smartphone Users Of Different Ages To Build An Effective Mobile Engagement Strategy

    Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations....

    • Downloads: 92