Apple

Apple (NASDAQ: AAPL) designs Macintosh personal computers, the iPhone, and the iPad, along with OS X, iLife, iWork, and professional software. Apple's contributions to the digital music industry include the iPod and the online store iTunes. Based in Cupertino, Calif., US.

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24 results in Reports

  • Apple
  • Financial Services
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Digital Wallets

    Digital Wallets Compete For Market Share, But Consumer Adoption Will Be Slower Than You Think

    Where, with whom, and how much customers spend is a treasure trove of profitable data currently held by banks and a handful of card networks worldwide. The past few years have seen the emergence of...

    • Downloads: 332
  • For eBusiness & Channel Strategy Professionals

    Report:Apple Pay Should Be Part Of Your Bank's Payment Strategy

    What eBusiness Professionals At Retail Banks Should Do To Take Part

    Apple Pay launched with much fanfare in the US in September 2014 and reached the UK in July 2015. Initial adoption rates have been encouraging; however, banks in other markets are more reticent and...

    • Downloads: 291
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Merchants Shouldn't Rush To Apple Pay

    On June 8, 2015, at its Worldwide Developers Conference, Apple announced it would support rewards programs and store-issued credit and debit cards with iOS 9, the new operating system it will launch...

    • Downloads: 220
  • For CIO Professionals

    Report:Brief: CIOs Must Add Apple To Their Business Technology Agenda For 2015

    Apple's Expanded Ambitions For And Influence In Mobile Moments Signal A Larger Role In Business Technology

    Why should CIOs revisit the details of Apple's 2014 product announcements? Because this time it signaled an expanded role for Apple in the mobile moments of customers and employees that will reach...

    • Downloads: 221
  • For B2C Marketing Professionals

    Report:The Future Of Mobile Wallets Lies Beyond Payments

    Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments

    Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as winners...

    • Downloads: 976
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: The Quest For Security Will Dominate The Payments Marketplace In The US

    The US consumer payments ecosystem has been slow to shift to digital payments. Millions of consumers and many large businesses have experienced the ramifications of this lag in the form of payment...

    • Downloads: 403
  • For CIO Professionals

    Report:Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year...

    • Downloads: 483
  • For B2C Marketing Professionals

    Report:Predictions 2015: Most Brands Will Underinvest In Mobile

    Brands Embracing The Mobile Mind Shift Will Pull Ahead Of Those Treating Mobile As Just Another Channel

    In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards...

    • Downloads: 552
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation

    How Digital Banking Will Change In 2015 And What Digital Executives And Teams Should Do To Respond

    As digital touchpoints become the primary way bank customers interact and transact with their banks, eBusiness and channel strategy professionals at banks, card issuers, and credit unions need to...

    • Downloads: 730
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: US B2C And B2B eCommerce Players Will Struggle To Keep Up With Customers

    eCommerce continues to grow rapidly for both B2C and B2B businesses. This report prognosticates the most pressing issues that eBusiness and channel strategy professionals need to watch in 2015 and...

    • Downloads: 536
  • For eBusiness & Channel Strategy Professionals

    Report:The Hits And Misses Of Apple Pay: What You Need To Know

    Apple Pay Will Advance Mobile Payments, But It Lacks Essential Ingredients For Long-Term Success

    "Our vision is to replace [the wallet] and we're going to start by focusing on payments." Those were the words of Tim Cook, Apple's CEO, on September 9, 2014 as he unveiled Apple Pay. Although the...

    • Downloads: 456
  • For Security & Risk Professionals

    Report:Brief: Apple Pay Signals A Fundamental Shift In Secure Payments Technologies

    During the past year, customers, US customers in particular, were rocked by revelations that hackers had stolen their credit and debit card numbers from trusted and respected retailers such as Target...

    • Downloads: 359
  • For eBusiness & Channel Strategy Professionals

    Report:Improve Mobile Moment Design With iOS 8

    Introducing The Top Ten Ways To Leverage Apple's New Tech

    The release of iOS 8 along with Apple's iPhone 6 series offers eBusiness professionals new opportunities to win, serve, and retain customers in their mobile moments by breaking down the walls between...

    • Downloads: 225
  • For CMO Professionals

    Report:Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

    With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble

    Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with...

    • Downloads: 407
  • For Security & Risk Professionals

    Report:Quick Take: Apple Positioned For Key Role In Secure Payment Processing, Fraud Prevention

    Touch ID, NFC, And iTunes Are Key Ingredients For A Payment Ecosystem Offering Superior Client-Side Fraud Management

    On Monday, June 2, 2014, at their Worldwide Developer Conference, among a number of other things, Apple announced that it has opened up its fingerprint reader, Touch ID, to third-party...

    • Downloads: 216
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2012: Investments In Mobile And Tablet Commerce

    Forrester partners with Shop.org annually to survey online retail executives on their adoption of various web-related technologies and the investment levels associated with those initiatives. This...

    • Downloads: 1255
  • For Application Development & Delivery Professionals

    Report:Design Mobile Apps From The Outside In

    Policy And Procedures: The Mobile App Development Playbook

    This report outlines best practices in mobile app design that application development & delivery professionals can use to design great mobile apps. Customer expectations for mobile apps have never...

    • Downloads: 3461
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Digital Solutions Help Migdal's Agents To Master A Multi-Touchpoint World

    eBusiness and channel strategy professionals at insurers face a strategic dilemma — managing the in-person agent field force while migrating services online. Israeli insurance provider Migdal,...

    • Downloads: 544
  • For eBusiness & Channel Strategy Professionals

    Report:The eBusiness Innovation Imperative

    A Framework For Managing Innovation Opportunities In eBusiness

    From the sudden rise of Groupon to Google's opportunity to turn every Android phone into a wallet, rapid innovation is turning eBusiness on its head. When facing waves of disruption, how can...

    • Downloads: 1190
  • For B2C Marketing Professionals

    Report:Mobile World Congress 2010: Welcome To Nontelecom Players!

    The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants. Google's...

    • Downloads: 1103
  • For eBusiness & Channel Strategy Professionals

    Report:The US Auto Insurance Buyer's Journey

    The Web Is Critical To Research, But Many Shoppers Cross Channels To Apply

    Four in five US adults own auto insurance, and more than one in four applies for a new policy each year. We used Forrester's Technographics® data to analyze how millions of US adults research,...

    • Downloads: 925
  • For eBusiness & Channel Strategy Professionals

    Report:iPhone Apps Fill Mobile Banking Gaps

    Forgotten Functionality Holds Clues To What Banks Should Do Next

    Apple's iTunes App Store now offers more than 1,000 personal finance applications from banks and third-party developers for download. While today's iPhone apps from the largest banks add little value...

    • Downloads: 1289
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Nationwide Insurance Uses Mobile To Offer Customers Self Service On The Road

    A Mobile POST Case Study

    Nationwide Mutual Insurance was the first US insurer to develop a custom mobile application for the Apple iPhone. The firm's mobile application offers customers the ability to file a claim and upload...

    • Downloads: 1334
  • For eBusiness & Channel Strategy Professionals

    Report:How The iPhone Has Changed Mobile Banking

    The iPhone Is A Catalyst For Mobile Banking Adoption And Innovation

    The iPhone is a powerful catalyst for mobile banking adoption and innovation. It improves the mobile Internet browsing experience, removes uncertainty about mobile browsing costs, makes it easier to...

    • Downloads: 1309