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Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Latest Research For This Role

Report: Audio: The State Of Extended Reality (XR) In 2019

Listen To Forrester's Overview Of The Opportunities, Challenges, And Future Of Augmented, Virtual, And Mixed Reality

April 19, 2019 | Jeffrey S. Hammond

Recent updates in hardware and development tools make extended reality (XR) ready for primetime in the enterprise. Important use cases are to extend expertise, assist with complex sales, and train...

Report: Stop Trying To Replace Your Agents With Chatbots

Four Approaches To Using Chatbots To Augment Your Agents Offer Clear Benefits For Companies And Customers

April 17, 2019 | Ian Jacobs

Customer service organizations are in a heightened state of chatbot mania. Many are rushing to replace their agents with chatbots, believing that doing so will cut costs and increase efficiencies....

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Analysts Serving This Role

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