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Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

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Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

TechRadar™: Digital Customer Experience Technologies, Q1 2015

Support their company’s digital strategy with the right technologies.

Define The Road Map For Transforming Your App Landscape

Create and deliver mobile apps for customer engagement.

The Future Of Mobile Application Development

The Mobile App Development Playbook For 2015

Deliver apps that leverage more data and better analytics for decision-makers.

TechRadar™: Business Intelligence, Q1 2015

The Business Intelligence Playbook For 2015

Application Development & Delivery Blog

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Latest Research For This Role

Report: Quick Take: Google Woos Developers With Platform Advances At Google I/O 2015

Android Fragmentation Means Most New Features Will Have A Long Adoption Cycle

May 29, 2015 | Jeffrey S. Hammond

It's the heart of the developer conference season; a time when major platform vendors like Amazon, Apple, Google, and Microsoft all compete to attract application development and delivery (AD&D) pros...

Report: Case Study: Fidelity's Journey To A Common Platform For Global Scale And Efficiency

Rewards And Challenges Of A Product-Centric Strategy

May 29, 2015 | John R. Rymer

A vital strategy for application development and delivery (AD&D) in customer-obsessed enterprises: Standardize and industrialize platforms and software-delivery processes. Fidelity Investments' Asset...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Technology Leaders

June 2, 2015 - June 3, 2015

Webinar: The Top 10 CRM Trends For 2015

June 24, 2015

Webinar: The Forrester Wave™: Functional Test Automation (FTA), Q2 2015: Test Fast To Deliver Fast!

June 25, 2015

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