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Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

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Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

TechRadar™: Digital Customer Experience Technologies, Q1 2015

Support their company’s digital strategy with the right technologies.

Define The Road Map For Transforming Your App Landscape

Create and deliver mobile apps for customer engagement.

The Future Of Mobile Application Development

The Mobile App Development Playbook For 2015

Deliver apps that leverage more data and better analytics for decision-makers.

TechRadar™: Business Intelligence, Q1 2015

The Business Intelligence Playbook For 2015

Application Development & Delivery Blog

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Latest Research For This Role

Report: Reforming AD&D Organizations For Customer Obsession: The Three Models

Organization: The Application Development Strategy, Structure, And Sourcing Playbook

May 22, 2015 | John R. Rymer

Intense demands for software to win, serve, and retain customers are driving new ways of organizing application development and delivery (AD&D) groups. Yesterday's shared-service AD&D organizations...

Report: CRM And Marketing Automation: Better Together

Lead-To-Revenue Management Requires More Power Than Customer Relationship Management Offers

May 15, 2015 | Kate Leggett

Application development and delivery (AD&D) professionals who support marketing have traditionally leveraged CRM solutions to identify prospective customers and manage active deals. But buyers use an...

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Analysts Serving This Role

  • Claire Schooley

    Claire Schooley

    Management & Organization, Information Management...

  • Paul Hamerman

    Paul Hamerman

    Go-To-Market Strategies, Instance Consolidation...

  • Ruth Steinberg

    Ruth Steinberg

    Application Development Methodologies, Program & Project Management...

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Upcoming Events For This Role

Forum: Forrester's Forum For Technology Leaders

June 2, 2015 - June 3, 2015

Webinar: Transform The Job Candidate Experience From The Outside In

May 29, 2015

Webinar: The Top 10 CRM Trends For 2015

June 24, 2015

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