Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

TechRadar™: Digital Customer Experience Technologies, Q1 2015

Support their company’s digital strategy with the right technologies.

Define The Road Map For Transforming Your App Landscape

Create and deliver mobile apps for customer engagement.

The Future Of Mobile Application Development

The Mobile App Development Playbook For 2015

Deliver apps that leverage more data and better analytics for decision-makers.

TechRadar™: Business Intelligence, Q1 2015

The Business Intelligence Playbook For 2015

Application Development & Delivery Blog

View more posts

Latest Research For This Role

Report: The Best And Worst Of License-To-SaaS Conversion Programs

Insist On A Fair And Flexible Deal When You Switch To Software Companies' Cloud-Based Products

October 8, 2015 | Duncan Jones

The strategic shift in the software market from on-premises to cloud provides a rare opportunity for an application development and delivery (AD&D) leader to reassess her incumbents' place in her...

Report: Quick Take: AWS QuickSight Will Disrupt Business Intelligence And Analytics

The New Cloud-Based Platform Makes Sense For Some AD&D Pros, But Not All

October 7, 2015 | Boris Evelson

There's a new 800-pound gorilla in the business intelligence (BI) and analytics room. QuickSight, a new offering from Amazon Web Services (AWS), will disrupt the analysis and data visualization areas...

View more research

Analysts Serving This Role

  • Mark Grannan

    Mark Grannan

    Application Development, Technology...

  • Ben Jennings

    Ben Jennings

    Mobile Application Development, Architecture & Technology Strategy...

  • Paul Hamerman

    Paul Hamerman

    Go-To-Market Strategies, Instance Consolidation...

View more analysts

Upcoming Events For This Role


May 10, 2016 - May 11, 2016

Webinar: Streamline Mobile App Testing

November 4, 2015

Webinar: Use Omnichannel Banking Solutions To Increase Customer Experience

November 17, 2015

View more events