Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Latest Research For This Role

Report: Establish Ongoing Processes To Assess Your Business Intelligence Maturity

Assessment: The Business Intelligence Playbook

January 19, 2018 | Boris Evelson

Forrester's business intelligence (BI) maturity self-assessment model helps application development and delivery (AD&D) professionals assess the maturity of their current BI environments. It also...

Report: Unlock The Hidden Value Of Chatbots For Your Customer Service Strategy

Go Beyond Just Cost Reduction

January 19, 2018 | Daniel Hong

Chatbots have strong appeal as firms bring mass personalization to customers. Cost savings are the best-known benefit, but less-well-known benefits include insights from unstructured data, cost...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Webinar: The State Of Artificial Intelligence In 2018: Technology, Use Cases, And Vendors You Need To Know

March 1, 2018

Webinar: Agile? No Thanks! Agile + DevOps, Please!

February 22, 2018

View more events