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Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

Google-ize Your Site-Search Experience

Support their company's digital strategy with the right technologies.

The Digital Experience Delivery Playbook For 2016

Create and deliver mobile apps for customer engagement.

The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

The Mobile App Development Playbook

Deliver apps that leverage more data and better analytics for decision-makers.

Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

The Business Intelligence Playbook For 2016

Application Development & Delivery Blog

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Latest Research For This Role

Report: Digital Experience Technology Integration: Go Beyond Just A Basket Of Solutions

Tools And Technology: The Digital Experience Delivery Playbook

January 19, 2017 | Mark Grannan

Technical integration is a major pain point for application development and delivery (AD&D) professionals supporting digital experience (DX). While vendors increasingly want to tell an end-to-end...

Report: Mantra For Customer-Obsessed Software Leaders: Deliver More, Develop Less

Vision: The Application Development Strategy, Structure, And Sourcing Playbook

January 18, 2017 | John R. Rymer

Now that your application development and delivery (AD&D) teams can more quickly produce apps to win, serve, and retain customers, reorient your strategy, structure, and sourcing to support a...

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Analysts Serving This Role

  • Christopher Mines

    Christopher Mines

    Tech Sector Economics, Business & IT Alignment...

  • Rob Koplowitz

    Rob Koplowitz

    Business Transformation & Organizational Change Management, Artificial Intelligence (AI)...

  • Claire Schooley

    Claire Schooley

    Human Resources Management Applications, Learning...

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Upcoming Events For This Role

Forum: Digital Transformation 2017

May 9, 2017 - May 10, 2017

Forum: Digital Transformation Europe 2017

June 8, 2017 - June 9, 2017

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