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Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Latest Research For This Role

Report: Define The Right Metrics For Tracking CRM Success

Performance Management: The CRM Playbook

September 21, 2017 | John Bruno

Defining the right metrics to track success and prompt corrective action is a critical best practice for getting more value out of customer relationship management (CRM) initiatives. This report...

Report: Create A SaaS Migration Road Map That Is Fast, Not Perfect

Road Map: The Business Applications Playbook

September 21, 2017 | Duncan Jones

Forrester's data shows that three-quarters of software decision makers in enterprises plan to replace or complement their enterprise resource planning (ERP) software with SaaS applications, or have...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Forrester Futurology: The Future Of Application Development

September 27, 2017

Webinar: Secret Agents: How Secure Are These New Intelligent Agent Interfaces?

October 12, 2017

Webinar: Use Microservices And External APIs To Drive Digital Transformation

October 23, 2017

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