Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

Google-ize Your Site-Search Experience

Support their company's digital strategy with the right technologies.

The Digital Experience Delivery Playbook For 2016

Create and deliver mobile apps for customer engagement.

The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

The Mobile App Development Playbook

Deliver apps that leverage more data and better analytics for decision-makers.

Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

The Business Intelligence Playbook For 2016

Latest Research For This Role

Report: The Forrester Wave™: Customer Service Solutions For Midsize Teams, Q2 2017

Rapid Time-To-Value Fuels Differentiation In Customer Service Solutions

June 28, 2017 | Ian Jacobs

In our 34-criteria evaluation of customer service solution vendors for small and midsize teams, we identified the 10 most significant ones — Astute Solutions, bpm'online, eGain, Freshdesk, Microsoft,...

Report: The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q2 2017

Intelligence And Omnichannel Engagement Are Fueling Adoption Of Customer Service Solutions

June 28, 2017 | Kate Leggett

In our 35-criteria evaluation of customer service solution vendors for enterprise organizations, we identified the nine most significant ones — eGain, Microsoft, Oracle, Pegasystems, Salesforce, SAP...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Webinar: Benchmarking Your Facebook Messenger Customer Support

June 29, 2017

Webinar: Agile + DevOps: The Best Of Both Worlds

July 12, 2017

Webinar: How To Get The Most Out Of Your Distributed Agile Teams

July 12, 2017

View more events