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Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

Google-ize Your Site-Search Experience

Support their company's digital strategy with the right technologies.

The Digital Experience Delivery Playbook For 2016

Create and deliver mobile apps for customer engagement.

The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

The Mobile App Development Playbook

Deliver apps that leverage more data and better analytics for decision-makers.

Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

The Business Intelligence Playbook For 2016

Application Development & Delivery Blog

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Latest Research For This Role

Report: Mobile Needs A Four-Tier Engagement Platform

Road Map: The Mobile App Development Playbook

May 23, 2016 | Michael Facemire

Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

Report: Vendor Landscape: Online Video Platforms For Sales And Marketing

OVPs Hold The Keys To Your Video Success

May 20, 2016 | Nick Barber

If you think "doing video" means having a YouTube channel, then you need to up your game. In 2015, online users spent more time on video than on any other digital activity. This inflection point...

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Analysts Serving This Role

  • Mark Grannan

    Mark Grannan

    Customer Experience Management, Web Development...

  • Mike Gualtieri

    Mike Gualtieri

    Architecture & Technology Strategy, Customer Experience Management...

  • Ruth Steinberg

    Ruth Steinberg

    Application Development Methodologies, Program & Project Management...

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Upcoming Events For This Role


June 8, 2016 - June 9, 2016

Webinar: Digital Core Banking Redefines Banking Transformation

May 31, 2016

Webinar: Forrester Futurology Episode II: Trends For 2016 And Beyond

June 1, 2016

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