Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

Google-ize Your Site-Search Experience

Support their company's digital strategy with the right technologies.

The Digital Experience Delivery Playbook For 2016

Create and deliver mobile apps for customer engagement.

The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

The Mobile App Development Playbook

Deliver apps that leverage more data and better analytics for decision-makers.

Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

The Business Intelligence Playbook For 2016

Application Development & Delivery Blog

View more posts

Latest Research For This Role

Report: Get The Most Out Of Distributed Agile Teams

April 27, 2017 | Amanda LeClair

Agile methodologies and the spread of co-innovation and co-laboratory spaces presuppose that colocated software development teams are best. But for many shops, 100% colocation is neither achievable...

Report: How To Set The Right Strategy For SaaS Integration

Digital Business Design Takes Precedence Over Technical Approaches

April 21, 2017 | Randy Heffner

Vendors market cloud integration products — most notably integration platform as a service (iPaaS) — as if they take care of all an enterprise's software-as-a-service (SaaS) integration needs. Yet...

View more research

Analysts Serving This Role

  • Ted Schadler

    Ted Schadler

    Personalization, Digital Customer Experience...

  • Paul Hamerman

    Paul Hamerman

    Go-To-Market Strategies, Instance Consolidation...

  • Ian Jacobs

    Ian Jacobs

    Omnichannel Customer Experience, Customer Relationship Management (CRM)...

View more analysts

Upcoming Events For This Role

Forum: Digital Transformation 2017

May 9, 2017 - May 10, 2017

Webinar: The Future Of SAP: Outlook For SAP and SAP S/4 HANA

May 1, 2017

Webinar: SAP In The Cloud: Navigating Your Options

May 3, 2017

View more events