Forrester Research For:
Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.
To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.
Vice President of Application Development
Vice President, Project Management Office
Vice President of Engineering
June 25, 2015 | John M. Wargo
June 22, 2015 | John M. Wargo
June 8, 2015 | Leonard Couture
Business Case: The CRM Playbook
July 2, 2015 | Kate Leggett
CRM initiatives must not only be technically sound but also must answer the question, "What will we get for our money?" Application development and delivery (AD&D) pros who lead CRM projects must...
Insulate Enterprise Apps From Customers' Browser Whims
July 2, 2015 | George Lawrie
Enterprise applications like enterprise resource planning (ERP) or customer relationship management (CRM) are vehicles for realizing group-level synergies such as terms that are common to customers...
Application Development, Technology...
Customer Experience Management, Customer Relationship Management (CRM)...
Planning & Fulfillment, Packaged Solutions...
July 6, 2015
July 9, 2015
July 14, 2015