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Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

Google-ize Your Site-Search Experience

Support their company's digital strategy with the right technologies.

The Digital Experience Delivery Playbook For 2016

Create and deliver mobile apps for customer engagement.

The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

The Mobile App Development Playbook

Deliver apps that leverage more data and better analytics for decision-makers.

Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

The Business Intelligence Playbook For 2016

Application Development & Delivery Blog

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Latest Research For This Role

Report: IoT Upsets Application Development

Because The IoT Spigot Is Always Open, App Dev Teams Need A New Stream-Driven Machine Learning Approach

May 25, 2016 | Mike Gualtieri

The typical application development design paradigm is "request and response." Firms design apps to get input, process requests, and then respond. That approach is insufficient for IoT applications...

Report: Mobile Needs A Four-Tier Engagement Platform

Road Map: The Mobile App Development Playbook

May 23, 2016 | Michael Facemire

Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: DIGITAL TRANSFORMATION EUROPE 2016

June 8, 2016 - June 9, 2016

Webinar: Digital Core Banking Redefines Banking Transformation

May 31, 2016

Webinar: Forrester Futurology Episode II: Trends For 2016 And Beyond

June 1, 2016

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