Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

Google-ize Your Site-Search Experience

Support their company's digital strategy with the right technologies.

The Digital Experience Delivery Playbook For 2016

Create and deliver mobile apps for customer engagement.

The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

The Mobile App Development Playbook

Deliver apps that leverage more data and better analytics for decision-makers.

Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

The Business Intelligence Playbook For 2016

Application Development & Delivery Blog

View more posts

Latest Research For This Role

Report: The Quest For Speed-Plus-Quality Drives Agile And DevOps Tool Selection

Landscape: The Modern Application Delivery Playbook

May 5, 2016 | Kurt Bittner

Application development and delivery (AD&D) leaders are feeling pressure to improve the speed and quality with which they deliver software. Agile and DevOps practices and the tools that enable them...

Report: Brief: It's Time To Provide Customer Service Through Facebook Messenger

The Massively Popular Messaging App Provides An Ideal Environment To Meet Your Customers Where They Already Hang Out

May 5, 2016 | Ian Jacobs

One out of every nine people on the planet uses Facebook Messenger in a given month. While the lion's share of that usage includes communication between friends and families, a few brands have jumped...

View more research

Analysts Serving This Role

  • Paul Hamerman

    Paul Hamerman

    Go-To-Market Strategies, Instance Consolidation...

  • Liz Herbert

    Liz Herbert

    Systems Integration, IT Services...

  • John M. Wargo

    John M. Wargo

    Architecture & Technology Strategy, Integrated Development Environments (IDEs)...

View more analysts

Upcoming Events For This Role

Forum: DIGITAL TRANSFORMATION 2016

May 10, 2016 - May 11, 2016

Webinar: Device Labs Boost Mobile Test Automation

May 11, 2016

Webinar: The Total Economic Impact Of Software-As-A-Service

May 13, 2016

View more events