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Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

TechRadar™: Digital Customer Experience Technologies, Q1 2015

Support their company’s digital strategy with the right technologies.

Define The Road Map For Transforming Your App Landscape

Create and deliver mobile apps for customer engagement.

The Future Of Mobile Application Development

The Mobile App Development Playbook For 2015

Deliver apps that leverage more data and better analytics for decision-makers.

TechRadar™: Business Intelligence, Q1 2015

The Business Intelligence Playbook For 2015

Application Development & Delivery Blog

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Latest Research For This Role

Report: Quantify The Business Value Of CRM

Business Case: The CRM Playbook

July 2, 2015 | Kate Leggett

CRM initiatives must not only be technically sound but also must answer the question, "What will we get for our money?" Application development and delivery (AD&D) pros who lead CRM projects must...

Report: Brief: Enterprise Apps On Any Browser

Insulate Enterprise Apps From Customers' Browser Whims

July 2, 2015 | George Lawrie

Enterprise applications like enterprise resource planning (ERP) or customer relationship management (CRM) are vehicles for realizing group-level synergies such as terms that are common to customers...

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Analysts Serving This Role

  • Mark Grannan

    Mark Grannan

    Application Development, Technology...

  • Alexander Arnow

    Alexander Arnow

    Customer Experience Management, Customer Relationship Management (CRM)...

  • George Lawrie

    George Lawrie

    Planning & Fulfillment, Packaged Solutions...

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Upcoming Events For This Role

Webinar: Reform AD&D Organizations For Customer Obsession: The Three Models

July 6, 2015

Webinar: Boost Your Business Insights By Converging Big Data And BI

July 9, 2015

Webinar: Make Your Banking Legacy IT Ready For BT

July 14, 2015

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