Forrester Research For:
Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.
To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.
Vice President of Application Development
Vice President, Project Management Office
Vice President of Engineering
August 26, 2015 | Dominique Whittaker
August 24, 2015 | John M. Wargo
August 24, 2015 | Anjali Yakkundi
August 18, 2015 | Kate Leggett
Road Map: The CRM Playbook For 2015
September 4, 2015 | Kate Leggett
When application development and delivery (AD&D) professionals create a customer relationship management (CRM) road map, they need to evaluate alternative CRM tactics, identify and leverage synergies...
Text Messaging Is The "Non-App" Application For Customer Service
September 1, 2015 | Art Schoeller
Application development and delivery (AD&D) professionals face a distinct challenge serving the increasingly mobile customer. Getting consumers to download, install, and regularly use mobile...
Omnichannel Customer Experience, Multichannel Architecture...
Telecommunications Services, Information Management...
Systems Integration, Marketing Service Providers...
November 17, 2015