Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Application Development & Delivery Professionals

Application Development & Delivery (AD&D) Professionals have to shift focus to provide systems of engagement and hyper-personalized, multichannel experiences that delight customers.

To succeed, you must execute on a business technology agenda focused on delivering superior customer experience to drive growth, improve software development to respond more quickly to customer needs, and leverage data effectively for decision-making.

Who this role is for:

Vice President of Application Development
PMO Director
Vice President, Project Management Office
Vice President of Engineering

Vice President and Group Director Sharyn Leaver (01:17)

Challenges facing today's Application Development & Delivery Professionals:

Build and run new systems of engagement with deep customer insights.

Google-ize Your Site-Search Experience

Support their company's digital strategy with the right technologies.

The Digital Experience Delivery Playbook For 2016

Create and deliver mobile apps for customer engagement.

The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

The Mobile App Development Playbook

Deliver apps that leverage more data and better analytics for decision-makers.

Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

The Business Intelligence Playbook For 2016

Application Development & Delivery Blog

View more posts

Latest Research For This Role

Report: Case Study: Logistics Firm Overhauls Systems Of Engagement And Record To Improve CX

Superior Customer Experiences Require Agile Systems Of Record Working In Alignment With Systems Of Engagement

July 21, 2016 | Somak Roy

Improving the customer experience (CX) requires far more than well-designed systems of engagement; for many organizations, it also requires updating multiple systems of record. "Acme Logistics," a...

Report: Virtual Reality: The Next Frontier For Enterprise Developers

Development Leaders Must Anticipate New Roles And Tools To Ensure VR Success

July 21, 2016 | J. P. Gownder

After a false start in the 1990s, the virtual reality (VR) market will finally realize its potential over the next few years. Early adopters are already developing VR experiences, but the tools and...

View more research

Analysts Serving This Role

  • Jost Hoppermann

    Jost Hoppermann

    Architecture & Technology Strategy, Multichannel Architecture...

  • Kurt Bittner

    Kurt Bittner

    Application Life-Cycle Management (ALM), Application Development Methodologies...

  • Claire Schooley

    Claire Schooley

    Management & Organization, Information Management...

View more analysts

Upcoming Events For This Role

Forum: CXDC 2016

September 12, 2016

Webinar: Find And Build Your Digital Experience Delivery Dream Team

August 17, 2016

Webinar: Spotlight On Forrester's Business Insights Research

September 12, 2016

View more events