Why Read This
Growth in the consumer-directed health (CDH) market — the most controversial phenomenon in US healthcare since the rise of health maintenance organizations (HMOs) during the Nixon administration — has eBusiness professionals aflutter. Insurer, employer, political, academic, and even banking professionals now convene on the conference circuit to discuss and debate this transformative industry trend. But how are consumers — perhaps the most important stakeholders of all — reacting to this changing landscape? Do account-based health plans really have an impact on consumer behavior? Do consumers have what they need to make informed choices regarding their healthcare? Forrester's North American Technographics® Healthcare Online Survey, Q2 2007, addressed these very questions. What we found is significant growth in the HSA market, increased consumer engagement, and plenty of room for improvement for eBusiness professionals.