Arleen Chien

Researcher serving B2C Marketing PROFESSIONALS

Arleen is a researcher serving B2C marketing professionals. Her research focuses on how marketers can bring together both marketing and advertising technologies to understand consumer audiences and best deliver consistent brand messages and experiences. She is also interested in exploring how marketers must work with their technology and service providers to balance creative and data-driven strategies in their marketing investments and build a customer-insights-driven organization.

Previous Work Experience

Prior to her current role, Arleen was a senior research associate on the B2C marketing team. She supported analysts with their coverage of marketing measurement, customer loyalty strategies, and enterprise marketing technologies. 

Before joining Forrester, Arleen was in media planning at MullenLowe Mediahub. She worked with the agency’s clients and helped them plan, execute, and analyze media campaigns across both traditional and digital media channels.

Education

Arleen holds a B.A. in psychology from Harvard University.

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