Arnav   Gupta

Arnav Gupta

Analyst Serving eBusiness & Channel Strategy Professionals

Arnav Gupta is an analyst serving eBusiness and channel strategy professionals within the Asia Pacific financial services and retail sectors. His research focuses on how digital technologies change the way financial institutions and retail enterprises interact and engage with empowered customers. He advises clients on how to leverage digital technologies to create new sources of value for customers and helps them understand the digital financial services and retail landscape in Asia Pacific.

Prior to this role, Arnav was a researcher on the eBusiness and channel strategy team. He is based in Forrester's New Delhi office.

Previous Work Experience

Previously, Arnav worked at KPMG as a senior analyst in the research, analytics and knowledge team, with a particular focus on the UK. His research domain experience covered market/industry research, equity research, and business research.

Education

Arnav completed his M.Sc. in applied economics and graduated with a B.A. (honors) in economics from the University of Delhi.

Arnav Gupta

Analyst Serving eBusiness & Channel Strategy Professionals

Arnav Gupta is an analyst serving eBusiness and channel strategy professionals within the Asia Pacific financial services and retail sectors. His research focuses on how digital technologies change the way financial institutions and retail enterprises interact and engage with empowered customers. He advises clients on how to leverage digital technologies to create new sources of value for customers and helps them understand the digital financial services and retail landscape in Asia Pacific.

Prior to this role, Arnav was a researcher on the eBusiness and channel strategy team. He is based in Forrester's New Delhi office.

Previous Work Experience

Previously, Arnav worked at KPMG as a senior analyst in the research, analytics and knowledge team, with a particular focus on the UK. His research domain experience covered market/industry research, equity research, and business research.

Education

Arnav completed his M.Sc. in applied economics and graduated with a B.A. (honors) in economics from the University of Delhi.

Arnav Gupta's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Create Value For Customers With Nonbank Offers

    Digital Feature Fix: Engage Customers With Contextual And Personalized Offers

    December 13, 2018Arnav Gupta, Aurelie L'Hostis, Zhi-Ying Barry

    Many banks are encouraging customers to use mobile banking with third-party offers and rewards. However, these efforts are often half-hearted and not relevant to customers in their context. At their best, nonbank offers provide a way to engage customers, drive app use, and create benefits for all parties involved. Digital banking teams should read this report to understand how to integrate nonbank offers and rewards and market them within digital banking.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Six Common Pitfalls On Indian Online Banking Websites

    Learn From Industry Best Practices How To Avoid These Mistakes

    December 11, 2018Arnav Gupta

    Forrester recently concluded its Forrester Wave™ evaluation of online banking websites in India, which assessed the functionality and user experience (UX) of the online banking websites of seven large Indian banks. Read this report to discover the common functionality mistakes banks make and the lessons that banks' digital strategy professionals and their teams can learn from the best online banking sites in India and the rest of the world.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Best Practices In Global Mobile Banking Functionality

    Leading Banks Continue To Raise The Bar On Mobile Functionality

    September 27, 2018 Aurelie L'Hostis, Peter Wannemacher, Arnav Gupta

    Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate their mobile apps to ensure that mobile banking experiences are built around customer needs. This report will help digital banking strategy executives understand what mobile features are being offered today, identify best practices, and find new ways to improve their own mobile services.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: Global Mobile Apps Summary, 2018

    Mobile Banking Leaders Keep Raising The Bar On Functionality And User Experience

    September 27, 2018 Benjamin Ensor, Arnav Gupta, Aurelie L'Hostis, Gina Bhawalkar, Peter Wannemacher

    Mobile apps have become the touchpoint of choice for millions of people to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them with helpful support. To see how helpful and easy to use mobile apps are to customers, we evaluated the apps of 42 leading banks worldwide. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Best Practices In Indian Mobile Banking Functionality

    Learn How To Deliver Great Mobile Banking Functionality

    September 4, 2018Arnav Gupta

    Digital banking strategy professionals need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their financial well-being. For this report, Forrester reviewed the mobile apps of seven large Indian banks to help digital banking teams understand what mobile features are on offer today, what banks need to add, and what constitutes best practice.

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