Arnav   Gupta

Arnav Gupta

Analyst Serving eBusiness & Channel Strategy Professionals

Arnav Gupta is an analyst serving eBusiness and channel strategy professionals within the Asia Pacific financial services and retail sectors. His research focuses on how digital technologies change the way financial institutions and retail enterprises interact and engage with empowered customers. He advises clients on how to leverage digital technologies to create new sources of value for customers and helps them understand the digital financial services and retail landscape in Asia Pacific.

Prior to this role, Arnav was a researcher on the eBusiness and channel strategy team. He is based in Forrester's New Delhi office.

Previous Work Experience

Previously, Arnav worked at KPMG as a senior analyst in the research, analytics and knowledge team, with a particular focus on the UK. His research domain experience covered market/industry research, equity research, and business research.

Education

Arnav completed his M.Sc. in applied economics and graduated with a B.A. (honors) in economics from the University of Delhi.

Arnav Gupta

Analyst Serving eBusiness & Channel Strategy Professionals

Arnav Gupta is an analyst serving eBusiness and channel strategy professionals within the Asia Pacific financial services and retail sectors. His research focuses on how digital technologies change the way financial institutions and retail enterprises interact and engage with empowered customers. He advises clients on how to leverage digital technologies to create new sources of value for customers and helps them understand the digital financial services and retail landscape in Asia Pacific.

Prior to this role, Arnav was a researcher on the eBusiness and channel strategy team. He is based in Forrester's New Delhi office.

Previous Work Experience

Previously, Arnav worked at KPMG as a senior analyst in the research, analytics and knowledge team, with a particular focus on the UK. His research domain experience covered market/industry research, equity research, and business research.

Education

Arnav completed his M.Sc. in applied economics and graduated with a B.A. (honors) in economics from the University of Delhi.

Arnav Gupta's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Best Practices In Indian Mobile Banking Functionality

    Learn How To Deliver Great Mobile Banking Functionality

    September 4, 2018Arnav Gupta

    Digital banking strategy professionals need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their financial well-being. For this report, Forrester reviewed the mobile apps of seven large Indian banks to help digital banking teams understand what mobile features are on offer today, what banks need to add, and what constitutes best practice.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: Indian Online Banking Websites, Q3 2018

    Indian Online Banking Websites Don't Yet Meet Global Standards

    July 23, 2018Arnav Gupta, Amit Bhatia

    Digital banking leaders need to build online banking around customer needs, empowering them to manage their finances while reassuring them by providing support along the way. To see how helpful online banking websites are to customers, we evaluated the secure websites of seven large Indian banks. This Industry Wave™ lays out where these banks excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: Indian Mobile Apps, Q2 2018

    Mobile Banking Apps Fail To Deliver Balanced Functionality And User Experiences

    June 13, 2018 Amit Bhatia, Arnav Gupta

    Digital banking leaders need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them by providing support along the way. To see how helpful banking apps are to customers, we evaluated the apps of seven large Indian banks. This Industry Wave™ lays out where these banks excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Winning The Payments War Requires Continuous Innovation

    Indian Banks Are Relying Upon Digital India To Support Their Game Plan For Payments

    February 12, 2018 Ashutosh Sharma, Arnav Gupta

    India's government is using digital enablement programs to increase Indians' use of digital tech and transform the economy into one that uses less cash. Digital consumers give banks and financial technology (fintech) firms opportunities to expand their digital payments ecosystems. Fintechs have lower barriers to entry; banks that do not innovate quickly risk missing the chance to build engaging relationships with customers. This report helps digital strategists at banks in India and elsewhere understand how continuous innovation can help them win as their country starts using less cash.

  • For eBusiness & Channel Strategy Professionals

    REPORT: 2017 Indian Bank Digital Sales Functionality Benchmark

    ICICI Bank Leads The Pack, Just Ahead Of Axis Bank

    January 30, 2018 Ashutosh Sharma, Arnav Gupta

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of five large retail banks in India. ICICI Bank leads the pack with a score of 55 out of 100, just ahead of Axis Bank's 54. These scores suggest that Indian banks need to improve their digital sales processes. This report helps digital strategy professionals benchmark their digital sales capabilities, identify crucial features and best practices, and plan their future investments.

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