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Arnav   Gupta

Arnav Gupta

Analyst Serving eBusiness & Channel Strategy Professionals

Arnav Gupta is an analyst serving eBusiness and channel strategy professionals within the Asia Pacific financial services and retail sectors. His research focuses on how digital technologies change the way financial institutions and retail enterprises interact and engage with empowered customers. He advises clients on how to leverage digital technologies to create new sources of value for customers and helps them understand the digital financial services and retail landscape in Asia Pacific.

Prior to this role, Arnav was a researcher on the eBusiness and channel strategy team. He is based in Forrester's New Delhi office.

Previous Work Experience

Previously, Arnav worked at KPMG as a senior analyst in the research, analytics and knowledge team, with a particular focus on the UK. His research domain experience covered market/industry research, equity research, and business research.

Education

Arnav completed his M.Sc. in applied economics and graduated with a B.A. (honors) in economics from the University of Delhi.

Arnav Gupta

Analyst Serving eBusiness & Channel Strategy Professionals

Arnav Gupta is an analyst serving eBusiness and channel strategy professionals within the Asia Pacific financial services and retail sectors. His research focuses on how digital technologies change the way financial institutions and retail enterprises interact and engage with empowered customers. He advises clients on how to leverage digital technologies to create new sources of value for customers and helps them understand the digital financial services and retail landscape in Asia Pacific.

Prior to this role, Arnav was a researcher on the eBusiness and channel strategy team. He is based in Forrester's New Delhi office.

Previous Work Experience

Previously, Arnav worked at KPMG as a senior analyst in the research, analytics and knowledge team, with a particular focus on the UK. His research domain experience covered market/industry research, equity research, and business research.

Education

Arnav completed his M.Sc. in applied economics and graduated with a B.A. (honors) in economics from the University of Delhi.

Arnav Gupta's Research

Most RecentMost Popular
  • For Customer Experience Professionals

    REPORT: Predictions 2020: India

    Value-Driven Firms In India Will Win In The Post-Pandemic World

    May 7, 2020 Amit Bhatia, Arnav Gupta, Satish Meena, Vasupradha Srinivasan

    At the start of 2020, business across the globe was humming. Then, COVID-19 blew up around the world — and things changed fast. As the situation evolves, how will Indian firms react? In the post-pandemic world, which firms will lose out and which will have the best chance to win? Customer experience professionals and their colleagues should read this report to understand how the outbreak will affect firms and their opportunities with customers and employees.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Infographic: Deliver Better Banking Experiences To Retain Indian Customers

    January 31, 2020Arnav Gupta

    In May 2019, Forrester surveyed 2,988 metropolitan Indian online adults to understand their expectations when interacting with Indian financial services firms. This report helps digital banking leaders understand what motivates customers to be loyal and not switch their banking provider, and what type of experiences customers demand that can reduce churn.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Q&A: How Digital Consumer Lenders Are Disrupting Finance In India

    Digital Consumer Lenders Are Expanding The Market To Serve New Borrowers And Drive Growth

    January 22, 2020Arnav Gupta, Sanjeev Kumar

    In India, startups are using digital technology to improve consumer lending; they offer quick loans to borrowers with no credit history by using alternative data sources, continuously honing their underwriting algorithms, and using digital tech to keep their overhead low. Unlike traditional banks, which lend to existing customers, these firms cater to unbanked and underbanked online Indian customers. Digital strategy pros should read this report to learn who the main players in digital consumer lending are, how to assess their disruptive potential, and how to outsmart them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Six Common Mistakes In Indian Payment Apps And How To Fix Them

    Best Practices In Mobile Payment App Functionality From Providers In India

    January 3, 2020Arnav Gupta

    The recent Forrester Industry Wave™ evaluation of payment apps in India assessed the functionality and user experience (UX) of eight Indian payment app providers. Our evaluation uncovered a number of functionality mistakes that payment providers make with their apps. This report describes lessons that digital banking leaders can learn from examples of the best payment apps in India to avoid these errors in their own apps.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Best Practices In Global Mobile Banking Functionality, 2019

    Leading Banks Continue To Raise The Bar On Mobile Functionality

    December 23, 2019Arnav Gupta, Meng Liu, Zhi-Ying Barry, August du Pont

    Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate their mobile apps to ensure that they build their mobile banking experiences around customer needs. This report helps digital banking executives understand what mobile features are being offered today, identify best practices, and find new ways to improve their own mobile services.

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