Art Schoeller

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

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As vice president and principal analyst at Forrester Research, Art Schoeller supports Application Development & Delivery (AD&D) Professionals who plan, build, and run unified communications and contact center workloads for enterprises.

Previous Work Experience

Art Schoeller's 35 years of experience span the computer, communications, and software industries. Art was an early member of the call center product management team at AT&T, helping it establish its early market share gains that led to Avaya being a leader today. He is best known in the contact center industry for his accomplishments with CTI by helping establish standards and solutions to grow the market in its early stages while at AT&T/Lucent. He led the team that partnered with Novell to establish the CSTA standard. This standard continues to this day to be the default CTI interface for contact center and telephony integration applications.

In addition, Art has had vice president and director level roles in product management and marketing for conferencing, collaboration, and unified messaging products while at AT&T/Lucent and Dictaphone. In the four years he worked at Microsoft, he led the development of a unified communications and collaboration solution with Accenture that drove $500 million in software and services sales and 1 million seats of cloud computing. Art also filled leadership roles in analyzing these markets while holding director-level positions at Gartner Group, Yankee Group, and now Forrester Research. In these roles, he did industry leading research on the transition to VoIP, multichannel contact centers, and speech recognition technology.

Education

Art has a dual B.S. degree in computer science and computer engineering from Brown University.

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Art Schoeller

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

Read Art's blog posts

Previous Work Experience

Education

Art has a dual B.S. degree in computer science and computer engineering from Brown University.

Research Coverage

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Art Schoeller's Research

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For Application Development & Delivery Professionals

REPORT: Predictions 2019: Customer Service And Sales

Invest In Humans In 2019, As Chatbot Backlash Will Emerge

November 8, 2018 Daniel Hong, Tom Kaneshige, Ian Jacobs, Kate Leggett, Art Schoeller

The promises of AI have yet to make a material impact in customer service and sales. Companies cannot simply replace employees with AI-driven software, as customers and markets are becoming far more complex. Application development and delivery (AD&D) pros should read this report for Forrester's predictions in the customer service and sales software space, including changes to technology, customer backlash against chatbots, and more. Prepare for a new playing field for customer service and sales in 2019.
For Application Development & Delivery Professionals

REPORT: The Forrester Wave™: Cloud Contact Centers, Q3 2018

The 11 Providers That Matter Most And How They Stack Up

September 25, 2018Art Schoeller

In our 32-criterion evaluation of cloud contact center providers, we identified the 11 most significant ones — 8x8, Aspect, Avaya, Cisco, Enghouse Interactive, Five9, Genesys, NewVoiceMedia, NICE inContact, Serenova, and Talkdesk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer service leaders select the right cloud contact center provider for their needs.
For Application Development & Delivery Professionals

REPORT: The Critical Role Of Policy In Enterprise Collaboration

Processes: The Enterprise Collaboration Playbook

August 31, 2018Art Schoeller

A clear collaboration policy is essential for employees using customer, partner, and internal collaboration tools. While it takes a cross-organizational team to establish a collaboration policy, the technology organization will play an increasingly important role: to steer the policy creation process, embed the policy in tools and training, and educate employees. This report provides application development and delivery (AD&D) professionals with guidance on creating an effective collaboration policy amid a changing landscape of opportunities and challenges. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Application Development & Delivery Professionals

REPORT: Get A Pulse On Your Collaboration Program

Performance Management: The Enterprise Collaboration Playbook

August 20, 2018Art Schoeller

The benefits of collaboration are hard to quantify. With the exception of email and audioconferencing, collaboration hasn't reached the phase where we're wondering what we ever did without it. Application development and delivery (AD&D) professionals at the helm of the collaboration leadership team should read this report to learn how to track the progress of their collaboration programs and tailor their choices of metrics to stakeholder expectations. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Application Development & Delivery Professionals

REPORT: Now Tech: Cloud Contact Center Providers, Q3 2018

Forrester's Overview Of 24 Cloud Contact Center Providers

August 10, 2018Art Schoeller

You can use cloud contact center providers to rapidly deliver critical contact center capabilities, reduce or eliminate capex for hardware and software, and protect existing contact center investments. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. AD&D leaders in customer service should use Forrester's Now Tech report to understand the value they can expect from a cloud contact center provider and select vendors based on size and functionality.

For Application Development & Delivery Professionals

REPORT: Design Your Contact Center To Be Customer-Centric

Strategic Plan: The Contact Centers For Customer Service Playbook

July 30, 2018Art Schoeller

As enterprises strive to offer better customer experience (CX), they must incorporate organizational and operational change into contact center architectural design. Companies must establish customer journey maps that provide a seamless transition between self-service and the contact center. This report shows application development and delivery (AD&D) pros how to develop contact center architectures in line with CX governance. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Application Development & Delivery Professionals

REPORT: Gain A Competitive Advantage Through Enterprise Collaboration

Executive Overview: The Enterprise Collaboration Playbook

March 12, 2018Art Schoeller

Many of today's collaboration technology initiatives fall well short of their transformational potential. But a properly executed enterprise collaboration (EC) strategy engages employees and connects the customer experience (CX) ecosystem in new ways to create business value. Forrester's EC playbook provides application development and delivery (AD&D) professionals with a step-by-step guide to helping their organizations create and execute a successful EC business strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Application Development & Delivery Professionals

REPORT: Build An Outside-In Contact Center Road Map

Road Map: The Contact Centers For Customer Service Playbook

August 7, 2018Art Schoeller

In most industries, a large percentage of customer contacts need support from contact center agents. Developing a solid contact center road map in the context of a broader customer experience (CX) ecosystem allows enterprises to differentiate themselves from the competition and reduce costs. This report outlines the road map planning of Forrester's solution for customer service leaders. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Application Development & Delivery Professionals

REPORT: The Path To Customer Obsession Is Paved With Enterprise Collaboration

Vision: The Enterprise Collaboration Playbook

February 8, 2018Art Schoeller

Businesses rely on an ecosystem that brings together networks of employees, partners, and customers to build and deliver profitable customer experiences. Keeping these disparate groups engaged and effective is a challenging task for most businesses. Enter enterprise collaboration (EC). Properly deployed and adopted, these tools can provide the connective tissue for your company's customer experience (CX) ecosystem. This report details the vision for application development and delivery (AD&D) professionals tasked with building an EC strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Application Development & Delivery Professionals

REPORT: A Solid Enterprise Collaboration Road Map Reduces Risk And Drives Adoption

Road Map: The Enterprise Collaboration Playbook

February 28, 2018Art Schoeller

Enterprise collaboration (EC) technology can transform how employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But the turbulent EC market challenges application development and delivery (AD&D) pros to ensure that the right road map will optimize upfront and ongoing expenses and increase user adoption. The road map must also consider adjacent technologies that can affect system performance, user experience, and risk and compliance policies. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.