Artificial Intelligence (AI)

Latest Research

  • For CIO Professionals

    REPORT: The Artificial Intelligence Race Is On, And Asian Businesses Are Winning

    February 13, 2018 Michele Goetz

    Artificial intelligence has changed the rules of the game. Getting the most out of AI investments means looking beyond technology by getting to the heart of business transformation and navigating a new, complex market ecosystem. This report for CIOs explains and illustrates the regional factors that are shaping the AI age.

  • For Infrastructure & Operations Professionals

    REPORT: The Technology-Augmented Employee

    How Emerging Technologies Like Artificial Intelligence Are Reshaping The Future Of Work

    February 13, 2018 J. P. Gownder

    Infrastructure and operations (I&O) leaders seek to drive employee productivity, engagement, and success by deploying a wide array of technologies. These include everything from traditional devices like PCs, tablets, and smartphones to emerging devices like wearables and smart glasses to powerful new software like artificial intelligence (AI) and intelligent agents. To successfully augment employees with technologies, you must first understand the terrain and best practices, which this report reveals.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

    Tools And Technology: The Enterprise Marketing Technology Playbook

    February 13, 2018 Joe Stanhope

    In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Tech Tide™: Virtual Care For Digital Health, Q1 2018

    15 Technologies Move Healthcare From The Hospital To The Home

    February 12, 2018 Kate McCarthy, Alex Kramer

    Virtual care is increasingly critical to healthcare firms' ability to win, serve, and retain their customers. To accelerate their performance in virtual care, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 15 technology categories that support virtual care. Application development and delivery professionals at healthcare firms should read this report to shape their firms' investment approaches to these technologies.

  • For CMO Professionals

    REPORT: Harness Emerging Technologies To Differentiate Your Digital Business

    Advanced Level: Technology Practices For Digital Business

    February 8, 2018 Ted Schadler, Bobby Cameron

    Digital innovators treat technology as a business asset, the underpinning of new business models. They put technology at the core of their innovation process, and harness emerging technology to seize advantage the way a startup would. This report outlines these approaches and digs deeper into the four emerging technologies critical to digital innovators: conversational interfaces, (more) artificial intelligence, intelligent agents, and blockchain.

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