Artificial Intelligence (AI)

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: The Future Of Applications: Software Innovation Will Transform Your Business

    Vision: The SaaS Transformation Playbook

    November 20, 2017 Paul D. Hamerman

    With software-as-a-service (SaaS) reaching mainstream adoption in most categories, business applications will evolve in the cloud to new levels of value in intelligence, flexibility, connectivity, and user experience (UX). This report presents a vision for the future of packaged applications as well as practical advice for application development and delivery (AD&D) professionals in their strategic planning efforts. This report was previously updated September 8, 2016. Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: AI Ushers In The Age Of Business Reinvention

    The Three Rules Of Artificial Intelligence Alter The Playbook For Business And Technology

    November 16, 2017 Michele Goetz

    The recent wave of technology transformation is underway, but the rules of the game have changed. Getting the most out of investments in artificial intelligence (AI) means looking beyond technology, getting to the heart of business transformation, and navigating a new and complex market ecosystem. This report helps CIOs navigate the business, economic, and regional factors that are shaping the AI age.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2018: Customer Obsessed, Data-Driven Retailers Thrive

    November 10, 2017 Brendan Witcher, Sucharita Kodali, Fiona Swerdlow

    In a world of hyperadoption — and hyperabandonment — the key to successful retailing in 2018 is obsessing about customer experience. Retailers' greatest hindrance to executing on this vision isn't a lack of will — it's their siloed organization structure that makes it next to impossible to get a holistic customer view or to craft the right products and services. In this report, we explore the trends we see developing and key issues that retailers must proactively tackle for their business in 2018.

  • For CIO Professionals

    REPORT: Predictions 2018: Digital Will Disrupt Siloed Healthcare Ecosystems

    Cloud, AI, And IoT Integrations Will Improve CX And Accelerate Digital Transformation

    November 10, 2017 Kate McCarthy, Alex Kramer

    2018 will bring US healthcare payers, providers, and pharmaceutical and life sciences organizations continued regulatory uncertainty and increasing consumer demands — which means healthcare digital strategists need to accelerate their companies' transformations. In this report, Forrester predicts what patients will want and how successful firms will use enterprise health clouds (EHCs) and robots of all sorts — from artificial intelligence to chatbots to robotic process automation (RPA) — to deliver it.

  • For Application Development & Delivery Professionals

    REPORT: Predictions 2018: Blended AI Will Disrupt Your Customer Service And Sales Strategy

    Prepare For Dips In Customer Satisfaction And Service Levels

    November 9, 2017 Daniel Hong, Nick Barber, Ian Jacobs, John Bruno, Kate Leggett, Art Schoeller

    Artificial intelligence. All the craze. Application development and delivery (AD&D) professionals are on the frontline in learning how to use AI in customer service and sales. Whether that's through chatbots, robotic process automation, or virtual assistants, you have the task of setting expectations as to what's possible with AI. In 2018, it's time to make AI work. You must separate fact from fiction, and start understanding the operational aspects you need to support AI while still keeping tabs on areas where you can apply it to improve customer service and sales.

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