Artificial Intelligence (AI)

Latest Research

  • For Customer Experience Professionals

    REPORT: What's New In Service Design And What It Means For CX Pros

    Highlights From The 2018 Global Service Design Conference With Forrester's Analysis

    February 13, 2019 Karine Cardona-Smits

    What's the latest in service design, and what does it mean for customer experience (CX) professionals? Forrester attended the 2018 Service Design Global Conference in October to investigate, and we spotted four major trends. This report lays them out with Forrester's analysis of what each one means for improving experiences.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Harness Emerging Technologies To Differentiate Your Digital Business

    Advanced Level: Technology Practices For Digital Business

    February 11, 2019 Ted Schadler, Brian Hopkins

    Digital innovators treat technology as a business asset, the underpinning of new business models. They put technology at the core of their innovation process, and harness emerging technology to seize advantage the way a startup would. This report outlines these approaches and digs deeper into the four emerging technologies critical to digital innovators: conversational interfaces, (more) AI, intelligent agents, and blockchain. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For B2C Marketing Professionals

    REPORT: Demystify Artificial Intelligence In Social Listening Platforms

    February 7, 2019 Jessica Liu, Arleen Chien

    Artificial intelligence (AI) was the trending topic in the 2018 marketing technology landscape. Social listening platforms (SLPs) have joined the fray; vendors go to market touting their AI capabilities or have AI plans in their product road maps. This report, for B2C marketers and their colleagues, unpacks how AI manifests in social listening platforms, including debunking myths around total automation and which use cases benefit from it.

  • For Application Development & Delivery Professionals

    REPORT: New Tech: Virtual Care, Q1 2019

    Forrester's Landscape Overview Of 36 Providers

    February 5, 2019 Arielle Trzcinski

    Virtual care promises to transform the way we receive and deliver healthcare. This report presents an overview of the emerging vendors in the healthcare virtual care market. These vendors deliver offerings that provide a mix of capabilities including: videoconferencing, text- and voice-based conversational interfaces, and the ability to share patient data across providers and systems. Application development and delivery (AD&D) professionals should use it to understand the capabilities within major market segments and to inform their technology strategies.

  • For CIO Professionals

    REPORT: Harness Emerging Technologies To Guide Business Strategy

    Advanced Level: Technology Practices For IT Transformation

    February 5, 2019 Brian Hopkins, Ted Schadler

    Advanced tech leaders treat technology as a business asset, the underpinning of new business models in their IT transformation. They let new technology guide their strategy and put technology at the core of their innovation process to seize advantage the way a startup would. And they build on the tech platforms from earlier phases of maturity. To succeed, technology leaders must focus on AI, augmented reality, insight platforms, and Zero Trust security and networks. This is an update of a document that was previously titled, "Harness Emerging Technologies To Unlock New Value From Tech Platforms"; Forrester reviews and updates it periodically for continued relevance and accuracy.

View all research

Analysts Who Cover Artificial Intelligence (AI)

View all related analysts