Artificial Intelligence (AI)

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: The Future Of Machine Learning Is Unstoppable

    Advanced Level: Technology Practices For Insights-Driven Businesses

    April 25, 2019 Mike Gualtieri, Brandon Purcell, Kjell Carlsson, Ph.D.

    Machine learning (ML) is the fundamental building block of artificial intelligence (AI). It can make predictions. It can make decisions. It can recognize patterns. It scales enterprise "smarts" by learning from data to augment employees, customers, and applications with intelligence — artificial albeit. ML is not a passing trend; it is a megatrend that will transform business and society. Application development and delivery (AD&D) pros should read this report to understand Forrester's take on the future of enterprise machine learning.

  • For B2C Marketing Professionals

    REPORT: Intelligent Agents Can't Answer Commercial Voice Searches

    Alexa, Siri, Google Assistant, And Cortana Fail Our Marketing Tests

    April 24, 2019 Collin Colburn, Arleen Chien

    The notion of voice search completely upending B2C marketers' current search marketing strategies is premature. To understand today's commercial opportunities for brands across Amazon Alexa, Apple's Siri, Google Assistant, and Microsoft's Cortana, Forrester asked each intelligent agent (IA) 180 questions that spanned six industries. B2C marketers can use this report to gauge the practicality of investing in voice search today.

  • For eBusiness & Channel Strategy Professionals

    REPORT: FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?

    Make Smart Choices Rather Than Following The Crowd

    April 18, 2019 Julie A. Ask, Michael Facemire

    Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart speakers in consumers' homes in the US alone. In this FAQ, we answer our clients' most common questions on this topic: What does voice mean? Is voice the future of digital experiences? Should my company build voice services?

  • For Application Development & Delivery Professionals

    REPORT: Stop Trying To Replace Your Agents With Chatbots

    Four Approaches To Using Chatbots To Augment Your Agents Offer Clear Benefits For Companies And Customers

    April 17, 2019 Ian Jacobs

    Customer service organizations are in a heightened state of chatbot mania. Many are rushing to replace their agents with chatbots, believing that doing so will cut costs and increase efficiencies. But removing agents from the service workflow is not the only — or even the easiest — way to gain those efficiencies. Customer service leaders should read this report to learn four approaches to, and the benefits of, agent augmentation — not replacement.

  • For CIO Professionals

    REPORT: Start Designing The Future Human-Machine Workplace Now

    How To Help Humans Thrive When They Work Alongside Robots And AI

    April 17, 2019 J. P. Gownder, Samuel Stern

    The robots are coming for your jobs — not universally true. The robots are coming to make your jobs easier — also not universally true. CIOs and their companies must take a proactive stance toward integrating robots and AI into their existing employee ecosystem. Otherwise, they will fail to maximize their investments in technology and will alienate their human employees in the balance. There is a better way — design new experiences that account for what humans and technology are best suited to work on.

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