Artificial Intelligence (AI)

Latest Research

  • For CIO Professionals

    REPORT: Emerging Technology Spotlight: Natural Language Generation

    Natural Language Generation Gives Human-Computer Interfaces The Gift Of Gab

    October 9, 2018 Brandon Purcell, Boris Evelson

    Companies are using natural language generation (NLG) to create written reports, explain visualizations in business intelligence (BI) tools, and develop chatbots and voice assistants that interact with customers. CIOs and business technology leaders should read this report to learn more about how NLG is developing artificially intelligent systems that "speak" to users.

  • For Infrastructure & Operations Professionals

    REPORT: Gauge Your Infrastructure Automation Maturity

    Assessment: The Infrastructure Transformation Playbook

    October 4, 2018 Chris Gardner

    To convert your mundane operations routines into a finely tuned, automated ecosystem, you need to know where to start your transformation. This report guides infrastructure and operations (I&O) professionals through Forrester's infrastructure automation maturity assessment. Use it to gauge your journey and discover which core competencies you need to develop or strengthen.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Studies: How Virtual Care Delivers A Winning Healthcare Experience

    Four Case Studies Show How To Drive ROI With Virtual Care

    October 4, 2018 Arielle Trzcinski

    Virtual care is about to radically change the way healthcare organizations deliver care. Customers expect to receive an increasing amount of their care remotely, leaving virtual care laggards scrambling to meet the demand. Digital business professionals need to start buying or building virtual care solutions that will improve health outcomes with convenient and effective options for their customers. For this report, we interviewed four organizations that invested in virtual care delivery and have demonstrated value to their customers.

  • For Customer Insights Professionals

    REPORT: Humanize B2B Insights With AI

    Three Ways To Boost Buyer Experiences With Empathy, Engagement, And Emotion

    October 4, 2018 Allison Snow

    Your customers' technological superiority defines the age of the customer. Their source of power? The mighty mobile device — symbolic of their access to information. The main problem for firms? The extensive tech stack that has failed to enable firms to get to know their customers as well as their customers can get to know them. This is especially troublesome in the non-transactional, relationship-based exchanges inherent in B2B. But AI can help B2B insights pros understand their customers more deeply to build more empathetic and human experiences.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Moments: Maturity Framework

    Leverage The Learnings Of Pioneers To Evolve Your Mobile Messaging Tactics And Capabilities

    October 3, 2018 Julie A. Ask

    Future experiences will be right-sized, contextual, and pushed out to consumers in their specific moments of need. Today's well-executed mobile messages most closely resemble future experiences. And sophisticated use of mobile messaging will lead digital business leaders down a path toward building and delivering digital experiences that meet and exceed consumers' future expectations. Take Forrester's H2 2018 Global Emerging Technology Executive Online Survey now to assess your mobile messaging capabilities.

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