Why Read This
Service-oriented architecture (SOA) is capturing the imagination of many businesses in the Asia Pacific (AP) region as they look to enhance their IT agility, integrate with partners, and drive down costs within their IT infrastructure. IT vendors are benefiting and will continue to benefit from this activity. Within this region, the industries driving much of the current spend on SOA solutions include the public sector, finance and insurance, and telecommunications and utilities. Marketing professionals at firms selling SOA technologies or services should target these near-term opportunities in the AP region over the next few years until the rest of the market moves toward rearchitecting its IT infrastructure.