Forrester Research conducted an online survey in October 2011 of 3,621 consumers ages 18 and older in metropolitan China (including Hong Kong, Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, and Xian). The sample is representative of the adult online population in metropolitan China. Forrester weighted the data by age, gender, income and geographical distribution, with a heavier weight attributed to China's largest urban areas. The survey was administered in each Chinese territory's official language.
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