Asia Pacific Technographics® Online Survey, Q4 2010


Forrester Research conducted an online survey in October and November 2010 of 5,897 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, and Xian), and metropolitan India (including Mumbai, New Delhi, Kolkata, Bangalore, Chennai, Hyderabad, and Ahmadabad). Forrester weighted the data by age, gender, and geographical distribution to be representative of the adult population in each country or region surveyed. The samples in South Korea, Australia, and Japan are geographically representative of the adult population according to the latest country-specific census. The samples in India and China are representative of the urban population, with a heavier weight attributed to these countries' largest urban areas. The sample in India is representative only of the SEC ABC groups. Respondents in India completed the survey either in English or a native language: Marathi, Hindi, Bengali, Kannada, or Tamil. The survey for all other countries was administered in the country's or territory's official language. The consumer topics covered in this survey include general behavior toward technology, Internet access and home access type, online activities, eCommerce, media consumption, mobile activities, device ownership, demographics, and Technographics segmentation.

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