Asia Pacific Technographics® Survey, Q4 2009


Forrester Research conducted a survey of 7,690 consumers ages 18 and older in Japan, South Korea, Australia, metropolitan China (including Hong Kong, Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, and Xian ), and metropolitan India (including Mumbai, New Delhi, Kolkata, Bangalore, and Chennai) using a combination of phone, in-person, and online methodologies. The data in metropolitan China was collected using a random digit dial (RDD) method; the data in India was collected via in-person surveys; and the data in Japan, South Korea, and Australia was collected using an online methodology. Forrester Research weighted the data by age, gender, and geographical distribution to be representative of the adult population in each country or region surveyed. The Q4 survey was fielded between November and December 2009. The samples in Japan, South Korea, and Australia are geographically representative of the adult online population according to the latest country-specific census. The samples in India and China are representative of the urban population, with a heavier weight attributed to these countries' largest urban areas. The sample in India is representative only of the SEC ABC groups. Respondents in India completed the survey either in English or a native language: Marathi, Hindi, Bengali, Kannada, or Tamil. The survey for all other countries was administered in the country's or territory's official language. The consumer topics covered in this survey include general behavior toward technology, Internet access and home access type, ISP, online activities, eCommerce, media consumption, device ownership, demographics, and Technographics segmentation.

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