Why Read This
The age of the customer is transforming market opportunities in Asia Pacific and will fundamentally change how firms manage technology in order to become smarter, nimbler, and more customer-focused. This report draws on the collective research of Forrester's team of Asia Pacific analysts to present the top technology trends in the region in 2014, taking a customer-oriented, outside-in view of IT change to help organizations position themselves for success. CIOs must understand these trends and how they can employ specific emerging technologies to keep their firms ahead of the winds of change.
Tags: Analytics Applications, B2C eCommerce, Business Intelligence, Contactless & Mobile Payments, Customer Experience Management, eCommerce, Enterprise Mobile Devices, Enterprise Mobility, Financial Services, IT Spending Forecasts, Online Retail, Retail Payments, Smartphones & Mobile Phones, Tech Sector Economics