Asia Pacific

Although the list of countries varies according to context, this region bordering the western Pacific Ocean generally includes the countries of Southeast Asia, East Asia, and Oceania. In recent decades, China has led the region's economic growth by establishing itself as a major economic player through rapid advances in technology, manufacturing, and distribution. Approximately 4.2 billion people live in the region, constituting more than 60% of the world's population.

Latest Research

  • For Customer Experience Professionals

    REPORT: Demystifying Financial KPIs For Airline CX Professionals

    June 18, 2019 Tom Mouhsian

    Customer experience (CX) professionals in the airline sector must connect CX outcomes to core financial metrics in order to establish the material impact of initiatives aiming to drive CX quality. For this to happen, airline CX pros must learn to speak the language of finance and understand how their carrier actually derives profit and shareholder value via a combination of revenue, cost, and capital. This presentation, based on detailed case study of AirAsia, a major low-cost carrier in Southeast Asia, offers a framework to connect CX with financial performance.

  • For Customer Insights Professionals

    REPORT: Forrester Analytics: Online Video Forecast, 2018 To 2023 (Asia Pacific)

    ForecastView Document

    June 17, 2019 Meenakshi Tiwari

    Video is a win-win medium for consumers, marketers, and digital platforms. It provides consumers with immersive content and also gives a higher return on investment and revenue to marketers and digital platforms. Forrester's first ever Asia Pacific online video forecast outlines trends in the key markets of China, India, Japan, South Korea, and Australia. We detail overall online video ad spending trends in two key channels: social and display. We also show the drivers of ad spending in these channels and how they will shape out in the future.

  • For CIO Professionals

    REPORT: Now Tech: Industrial IoT Software Platforms In China, Q2 2019

    Forrester's Overview Of 40 Industrial IoT Software Platform Providers

    June 12, 2019 Danny Mu

    Firms operating in China can use industrial internet of things (IoT) software platforms to achieve operational excellence, improve customer experience, and innovate new business models. But to realize these benefits, CIOs first must select from a diverse set of vendors that vary by size, functionality, and vertical market focus. CIOs should use this report to understand the value they can expect from an industrial IoT software platform provider in China and to select one based on size and functionality.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: Indian Mobile Apps, Q2 2019

    While Evolving New Functionality, Focus On Usability Too

    May 30, 2019 Arnav Gupta, Amit Bhatia

    Mobile apps have become the touchpoint of choice for millions of Indians to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them with helpful support. To see how helpful and easy to use mobile apps are to customers, we evaluated the apps of seven large Indian banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: Luxasia Builds An Omnichannel Platform For Luxury Brands In Asia Pacific

    How A Traditional Retailer Reinvented Its Business Into A Platform Business Model

    May 20, 2019 Frederic Giron

    Luxasia is transforming itself from a brick-and-mortar distributor of luxury products into a platform business that luxury brands use to foster relationships with customers and grow their business in Asia Pacific (AP). This report helps digital leaders understand how technology, business, and relationships power platform business models in the retail industry.

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