Asia Pacific

Although the list of countries varies according to context, this region bordering the western Pacific Ocean generally includes the countries of Southeast Asia, East Asia, and Oceania. In recent decades, China has led the region's economic growth by establishing itself as a major economic player through rapid advances in technology, manufacturing, and distribution. Approximately 4.2 billion people live in the region, constituting more than 60% of the world's population.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Disrupting Finance: Digital Money Managers

    Digital Money Managers Offer A Simple Way To Manage Money

    October 19, 2017 Aurelie L'Hostis

    Digital money managers offer account aggregation, spending insights, budgeting and savings tools, alerts, and financial guidance to consumers who wish to manage their money but don't have the time, know-how, or inclination to do it. The advent of open banking and the European directive on payment services (PSD2) — which forces European banks to provide open access to their clients' data to rival banks and financial technology firms — will bring a radical change to the business model of digital money managers. Read this report to understand who the main direct-to-consumer digital money managers are, assess their disruptive potential, and understand how to react. This report was originally published in June 2014; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in September 2017.

  • For Customer Experience Professionals

    REPORT: Creating Powerful Customer Experiences In A Low-Engagement Industry

    Answer Five Key Questions To Transform CX In The Retirement Sector

    October 13, 2017 Tom Champion

    Delivering exceptional customer experiences (CX) in low-engagement industries is hard. This is particularly true for the retirement planning sector, which is typically both heavily regulated and poorly understood. To gain insight into leading practices for creating breakthrough experiences, we conducted in-depth interviews with retirement industry executives and CX professionals. This report focuses on Australia and New Zealand's retirement systems, but the insights apply to any CX pro looking to reinvent customer interactions in a low-touch sector.

  • For B2C Marketing Professionals

    REPORT: The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®

    October 6, 2017 Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies by country. In our first benchmark on the global state of empowered customers and technology, we reveal the impact of technology on empowered customers' attitudes and behaviors in North America, Europe, and Asia Pacific. The data-driven insights included here help B2C marketers design marketing plans to engage their most empowered customers internationally.

  • For B2C Marketing Professionals

    REPORT: Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

    EMSS Vendors Have Varying Presences And Localization Strategies In The Region

    October 3, 2017 Xiaofeng Wang

    More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors' solution availability and localization efforts vary across the region. This report helps marketers understand EMSS vendors' Asia Pacific strategies and outlines key factors to consider when making EMSS investments in the region.

  • For Enterprise Architecture Professionals

    REPORT: Vendor Landscape: Blockchain Technology Providers In Asia Pacific

    October 2, 2017 Charlie Dai

    While blockchain technology is still in its early stages, its synergistic use of multiple technology building blocks opens doors to new business models and opportunities. To leverage blockchain for digital innovation in Asia Pacific (AP), CIOs and enterprise architecture (EA) professionals must have a holistic view of the blockchain ecosystem in the region. This report presents the landscape of blockchain vendors, their early success in various countries, and the regulatory environments and major alliances in each region.

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