Asia Pacific

Although the list of countries varies according to context, this region bordering the western Pacific Ocean generally includes the countries of Southeast Asia, East Asia, and Oceania. In recent decades, China has led the region's economic growth by establishing itself as a major economic player through rapid advances in technology, manufacturing, and distribution. Approximately 4.2 billion people live in the region, constituting more than 60% of the world's population.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Brand Management, EX, And Trust Will Fuel Growth For Australian Firms In 2018

    Insights From Forrester's Predictions 2018 Sydney Event

    January 18, 2018 Michael Barnes, Tom Champion, Zhi Ying Ng

    At Forrester's Predictions 2018 Sydney event, more than 250 business and technology decision makers engaged with Forrester analysts to share their key priorities, expectations, and challenges for 2018. The findings from this event provide insight into how firms are implementing and optimizing customer-led strategies to drive growth. Digital business strategy professionals can use these insights to better understand how to engage peers and other business units critical to their firm's digital transformation success.

  • For Customer Experience Professionals

    REPORT: The State Of CX Management In India, 2017

    Enhance Customer Experience Competencies To Differentiate And Break Away From Peers

    January 17, 2018 Amit Bhatia

    Organizations that want to reliably provide a great customer experience (CX) must master CX management. Firms with mature CX management perform key activities across the six essential competencies of CX management with discipline. How well did Indian firms manage their CX in 2017? To answer that question, we surveyed 58 professionals in India about the CX practices at their organizations. This report analyzes the survey results and identifies the obstacles and opportunities facing CX pros in India.

  • For Customer Experience Professionals

    REPORT: The India Credit Cards Customer Experience Index, 2017

    How Indian Credit Card Brands Earn Loyalty With The Quality Of Their Experience

    January 17, 2018 Amit Bhatia

    How well do leading credit card brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of five credit card brands that we analyzed as part of the India CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Customer Experience Professionals

    REPORT: The India Banking Customer Experience Index, 2017

    How Indian Banks Earn Loyalty With The Quality Of Their Experience

    January 17, 2018 Amit Bhatia

    How well do leading banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of seven banking brands that we analyzed as part of the India CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For CIO Professionals

    REPORT: China Tech Market Outlook, 2018 To 2019

    Technology Investment In Digital Innovation And Ecosystem Expansion Remains Strong As China Reforms

    January 16, 2018 Charlie Dai

    Technology spending in China will reach $234 billion in 2018 as the Chinese government and enterprises further drive necessary reforms by investing in technologies for digital innovation and ecosystem expansion. This report analyzes the key trends and factors that will affect tech purchases in China in 2018. CIOs can use this data to see where their peers are increasing spending and to accelerate their digital transformation to become customer-obsessed and stay competitive in the market.

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