Asia Pacific

Although the list of countries varies according to context, this region bordering the western Pacific Ocean generally includes the countries of Southeast Asia, East Asia, and Oceania. In recent decades, China has led the region's economic growth by establishing itself as a major economic player through rapid advances in technology, manufacturing, and distribution. Approximately 4.2 billion people live in the region, constituting more than 60% of the world's population.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce In China: Trends And Outlook For The Largest eCommerce Market In The World

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022

    August 10, 2018 Lily Varon

    In 2015, China surpassed the US to become the largest eCommerce market in the world. China now accounts for 83% of all online retail sales in the Asia Pacific region. This report examines eCommerce growth in China over the next five years, as well as some of the key trends shaping how online retail is developing. Please see our separate report for eCommerce growth and trends in Australia, India, Japan, and South Korea.

  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce Trends And Outlook For Asia Pacific, Excluding China

    Trends In Australia, India, Japan, And South Korea From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)

    August 10, 2018 Lily Varon

    Asia Pacific contains both the largest and the fastest-growing eCommerce markets: China and India, respectively. We will feature China in a separate report, and this report examines the online retail markets in Australia, India, Japan, and South Korea. In these four markets, total online retail revenues will jump from US$223.5 billion in 2018 to US$389.3 billion in 2022. This report looks at the growth in these four markets over the next five years, as well as some of the key trends shaping the development of online retail in each.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Best Practices In Australian Mobile Banking Functionality

    CommBank And Westpac Charge Ahead With Impressive Functionality

    August 2, 2018 Zhi Ying Ng

    Mobile apps are the touchpoint of choice for millions of Australians to do their banking and manage their finances. With expectations rising, digital banking teams know that they need to improve their mobile apps to ensure that they build mobile banking experiences around customer needs. For this report, Forrester reviewed the mobile apps of the Big Four banks in Australia to help digital business strategy professionals at banks understand what mobile features are on offer today, what banks need to add, and what constitutes best practice.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Digital Experience Agencies In Asia Pacific, Q3 2018

    Forrester's Overview Of 31 Digital Experience Agencies In Asia Pacific

    July 25, 2018 Frederic Giron, Michael Barnes

    You can use digital experience (DX) agencies to design, build, and manage digital customer experiences (CX). But to access these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and industry focus. Application development and delivery (AD&D) professionals should use Forrester's Now Tech report to understand the value they can expect from a DX agency and select a provider based on heritage, focus, capabilities, and culture.

  • For CIO Professionals

    REPORT: Indian Firms Have Made Progress On Digital Business Maturity, But Still Have Miles To Go

    Indian Enterprises Need To Move Beyond Ad Hoc Attempts At Digital

    July 25, 2018 Ashutosh Sharma

    Indian firms have slowly and steadily started on their digital transformation journey. Are these efforts on the right track? This report applies Forrester's digital business maturity assessment to determine where Indian firms stand on their digital transformation journeys and discover which core competencies digital business leaders need to strengthen or develop to mature further.

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