Asia Pacific

Although the list of countries varies according to context, this region bordering the western Pacific Ocean generally includes the countries of Southeast Asia, East Asia, and Oceania. In recent decades, China has led the region's economic growth by establishing itself as a major economic player through rapid advances in technology, manufacturing, and distribution. Approximately 4.2 billion people live in the region, constituting more than 60% of the world's population.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: Indian Mobile Apps, Q2 2018

    Mobile Banking Apps Fail To Deliver Balanced Functionality And User Experiences

    June 13, 2018 Amit Bhatia, Arnav Gupta

    Digital banking leaders need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them by providing support along the way. To see how helpful banking apps are to customers, we evaluated the apps of seven large Indian banks. This Industry Wave™ lays out where these banks excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Television Market In India Is Ready For Disruption

    ForecastView Document

    June 11, 2018 Satish Meena

    With Xiaomi's entry into the Indian television set market in March 2018, the market is preparing for disruption. This disruption will be similar to what occurred in the smartphone market over the last four years. In that time frame, Chinese smartphone brands like Xiaomi, OnePlus, OPPO, Lenovo, Huawei, and Vivo captured more than 50% market share, and companies may be looking to repeat that performance in the television market. We expect 105 million television sets to be sold in India in the next five years.

  • For B2C Marketing Professionals

    REPORT: Get Ready To Activate Marketing Campaigns With Mobile Wallets

    Promotions And Loyalty Give Marketers A Head Start

    June 5, 2018 Thomas Husson

    Few marketers in Europe and the US are activating marketing campaigns via mobile wallets today. Expect that to change quickly as these regions mimic China's Alipay and WeChat Pay by applying mobile wallets beyond payments to drive value-added services. This report helps B2C marketers evaluate opportunities to engage consumers through mobile wallets like Apple Wallet and Google Pay, starting with their promotion and loyalty strategies.

  • For Customer Experience Professionals

    REPORT: Customer Experience Trends In China, 2018

    What China Reveals About The Future Of Customer Experiences

    June 5, 2018 Riccardo Pasto

    China has jumped to the forefront of customer experience (CX) innovation globally. In particular, leading tech firms are pushing the frontiers of digital to capitalize on the mobile-first behaviors of Chinese consumers. CX professionals everywhere can use this report to understand the three key trends driving CX innovation in China: seamless experiences, memorable experiences, and trust-building experiences.

  • For Customer Experience Professionals

    REPORT: Case Study: HaiDiLao Cooks The Competition With Memorable Customer Service

    Build Emotional Engagement With Authentic Human Interactions

    May 7, 2018 Riccardo Pasto

    HaiDiLao has steadily grown its business from being a little-known restaurant brand in China to becoming the dominant chain of hot-pot restaurants across Asia. This report details some of the customer experience (CX) best practices that HaiDiLao operationalized into its business to create a delightful and memorable dining experience in a fiercely competitive market.

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