Asia Pacific

Although the list of countries varies according to context, this region bordering the western Pacific Ocean generally includes the countries of Southeast Asia, East Asia, and Oceania. In recent decades, China has led the region's economic growth by establishing itself as a major economic player through rapid advances in technology, manufacturing, and distribution. Approximately 4.2 billion people live in the region, constituting more than 60% of the world's population.

Latest Research

  • For B2C Marketing Professionals

    REPORT: The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

    October 11, 2018 James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand how and why metropolitan Chinese online adults adopt technology and how you can give these customers the technology-enabled, emotion-rich conversations they crave.

  • For B2C Marketing Professionals

    REPORT: The Australian Consumer Tech Stack

    Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption

    October 9, 2018 James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand why Australians adopt technology and how you can give your Australian customers the technology-enabled, emotion-rich conversations they crave.

  • For eBusiness & Channel Strategy Professionals

    REPORT: A Cautionary Tale: Why Digital Monopolies Need Strong CX Too

    Weak Customer Experiences Threaten Grab's Dominance In Singapore

    October 3, 2018 Tom Mouhsian, Dane Anderson

    When Uber exited Southeast Asia in exchange for a 27.5% stake in homegrown digital darling Grab, few questioned the bright future that lay in store for Grab. But the three months since the merger have been anything but smooth, especially in Singapore. Grab managed to irritate customers and drivers alike with changes that they perceived as heavy-handed and arrogant. This report shows why the customer experience (CX) is critical for high-flying digital disruptors and outlines the steps eBusiness professionals should take and the mistakes they need to avoid.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: Global Mobile Apps Summary, 2018

    Mobile Banking Leaders Keep Raising The Bar On Functionality And User Experience

    September 27, 2018 Benjamin Ensor, Arnav Gupta, Aurelie L'Hostis, Gina Bhawalkar, Peter Wannemacher

    Mobile apps have become the touchpoint of choice for millions of people to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them with helpful support. To see how helpful and easy to use mobile apps are to customers, we evaluated the apps of 42 leading banks worldwide. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Best Practices In Indian Mobile Banking Functionality

    Learn How To Deliver Great Mobile Banking Functionality

    September 4, 2018 Arnav Gupta

    Digital banking strategy professionals need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their financial well-being. For this report, Forrester reviewed the mobile apps of seven large Indian banks to help digital banking teams understand what mobile features are on offer today, what banks need to add, and what constitutes best practice.

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