For CIO Professionals

Assess Your Mobile Engagement Maturity

    Why Read This Report

    CIOs, as the leaders driving technology strategy, must develop a mobile engagement strategy that embraces the needs of customers, partners, and employees. Don't get bogged down in the minute details of the bring-your-own-device (BYOD) strategy while ignoring the dozens of business and marketing mobile projects being implemented as one-off investments that you will inherit. This report provides a model and assessment framework to understand your readiness for mobile engagement today and the steps you will need to take to succeed.
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    • BYOD Programs For Employees Are Only The First Step
    • Assess Your Mobile Engagement Maturity To Align Key Stakeholders
    • Four Stages Of Mobile Engagement Maturity

      Embrace Mobile Engagement — Not Just Mobile Projects
    • Supplemental Material
    • Related Research Documents