August   Du Pont

August Du Pont

Researcher Serving eBusiness & Channel Strategy Professionals

August du Pont is a researcher on the eBusiness & Channel Strategy team. He specializes in digital transformation across the banking and insurance industries, including customer experience and the assessment of new feature releases.

Previous Work Experience

August brings a breadth of experience in user research and systems implementation, including a planning system for Marc Jacobs and the launch of the online asset manager Meritam Investments. His background in negotiating the needs of both users and developers led to his passion for demonstrating the best investment decisions to industry leaders.

Education

August holds a B.A. in anthropology and an MBA, both from Columbia University. He focused on bringing quantitative methods from the financial industry to bolster discoveries from customer research.

August Du Pont

Researcher Serving eBusiness & Channel Strategy Professionals

August du Pont is a researcher on the eBusiness & Channel Strategy team. He specializes in digital transformation across the banking and insurance industries, including customer experience and the assessment of new feature releases.

Previous Work Experience

August brings a breadth of experience in user research and systems implementation, including a planning system for Marc Jacobs and the launch of the online asset manager Meritam Investments. His background in negotiating the needs of both users and developers led to his passion for demonstrating the best investment decisions to industry leaders.

Education

August holds a B.A. in anthropology and an MBA, both from Columbia University. He focused on bringing quantitative methods from the financial industry to bolster discoveries from customer research.

August Du Pont's Research

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  • For eBusiness & Channel Strategy Professionals

    REPORT: Make It Clear Why Prospects Should Insure With You

    Digital Feature Fix: Give Prospects Compelling Reasons To Choose Your Insurance Company

    December 5, 2018 Ellen Carney, August Du Pont

    Many people think insurance companies are all the same. And it's partly insurance companies' own fault. Our reviews for our Forrester Industry Wave™ evaluations often reveal that digital teams at insurance companies don't say clearly how their firm is different or show prospects why they should choose their insurance company over the competition. This brief illustrates some good practices from leading firms and helps digital teams understand how to display their value proposition to prospects effectively.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Sales Wave™: Canadian Mobile Sites, Q4 2018

    Canadian Banks Need More Compelling Content And Easier Navigation To Win Prospects

    October 29, 2018 Alyson Clarke, August Du Pont, Andrew Hogan

    Chequing accounts are central to a customer's relationship with their primary bank, and an increasing number of Canadians are using their mobile phone to find research and apply for an account. To assess how helpful sites are to customers with smartphones, we evaluated the mobile sites of five large Canadian banks and one digital-only bank. This report identifies where these companies excel — and where they lag — and what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Connect Banking Prospects With Human Help To Drive Sales

    Digital Feature Fix: Offer Prospects Both Self-Service And Human Help

    October 12, 2018 Alyson Clarke, August Du Pont

    A common pitfall on banks' sales sites and mobile apps is that it can be difficult or even impossible for prospects to get human assistance when researching and buying a product. Switching to a human touchpoint during the process usually means starting over rather than continuing the purchase journey they already started. This brief explains how digital banking teams can integrate human help into digital touchpoints to improve the digital purchase journey and drive sales, illustrating good practices from leading firms.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Build An Action Plan For Video In Financial Services

    Answer Nine Key Questions To Build An Effective Video Strategy

    October 10, 2018 Peter Wannemacher, Nick Barber, August Du Pont

    Most financial services providers offer little to no video content or tools on their apps or sites, even though their customers need those tools to help them learn and make decisions. Digital business leaders at financial providers should invest in the types of video that increase convenience for users and improve their business objectives. This report outlines the current state of video in financial services and recommends the three types of video that most help financial customers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Stop Hiding Rates And Fees On Bank Sites

    Digital Feature Fix: Win And Retain Customers With Greater Transparency

    October 5, 2018 Alyson Clarke, August Du Pont

    Our Industry Wave™ evaluations often reveal that some banking websites and mobile apps are missing important content, features, or functions that help customers. Time and again, we see banks, credit unions, credit card issuers, and mortgage lenders making rates and fees difficult to understand with complicated rules and exclusions or by burying crucial information that customers need. This brief explains why transparency is important, illustrates good practices from leading firms, and helps digital teams understand how to present rates and fees effectively.

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