August   Du Pont

August Du Pont

Researcher Serving eBusiness & Channel Strategy Professionals

August du Pont is a researcher on the eBusiness & Channel Strategy team. He specializes in digital transformation across the banking and insurance industries, including customer experience and the assessment of new feature releases.

Previous Work Experience

August brings a breadth of experience in user research and systems implementation, including a planning system for Marc Jacobs and the launch of the online asset manager Meritam Investments. His background in negotiating the needs of both users and developers led to his passion for demonstrating the best investment decisions to industry leaders.

Education

August holds a B.A. in anthropology and an MBA, both from Columbia University. He focused on bringing quantitative methods from the financial industry to bolster discoveries from customer research.

August Du Pont

Researcher Serving eBusiness & Channel Strategy Professionals

August du Pont is a researcher on the eBusiness & Channel Strategy team. He specializes in digital transformation across the banking and insurance industries, including customer experience and the assessment of new feature releases.

Previous Work Experience

August brings a breadth of experience in user research and systems implementation, including a planning system for Marc Jacobs and the launch of the online asset manager Meritam Investments. His background in negotiating the needs of both users and developers led to his passion for demonstrating the best investment decisions to industry leaders.

Education

August holds a B.A. in anthropology and an MBA, both from Columbia University. He focused on bringing quantitative methods from the financial industry to bolster discoveries from customer research.

August Du Pont's Research

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  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: US Mobile Apps, Q2 2019

    US Mobile Banking Experiences Are Often Effective, Sometimes Easy, But Rarely Evoke Positive Emotions — Leaders Are Improving All Three

    May 15, 2019 Peter Wannemacher, Gina Bhawalkar, August Du Pont

    Mobile apps have become the touchpoint of choice for millions of Americans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them with helpful support. To see how helpful and easy-to-use mobile banking apps are to customers, we evaluated the apps of eight banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: Canadian Mobile Apps, Q2 2019

    Leading Canadian Banks Are Raising The Bar By Moving Faster

    May 15, 2019 Gina Bhawalkar, Peter Wannemacher, August Du Pont

    Mobile apps have become the touchpoint of choice for millions of Canadians to manage their finances. Digital banking teams need to build mobile banking around customer needs, empowering customers to manage their finances while respecting their time with efficient, easy task flows. To see how helpful and easy-to-use mobile apps are to customers, we evaluated the apps of the big five Canadian banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Take Concrete Steps To Improve Your Digital Banking Capabilities

    Learn From The Best Digital Experiences In The Industry

    April 9, 2019 Alyson Clarke, Aurelie L'Hostis, Peter Wannemacher, August Du Pont

    Building great digital banking experiences isn't easy. Some digital banking teams have made preventable mistakes that make digital touchpoints less effective or harder to use than they can be. Forrester has published a series of briefs — each labeled as a "digital feature fix" — about digital banking features to illustrate good practices from leading banks. This brief is a short overview that links to those digital feature fix briefs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Show That Digital Insurance Is Private And Secure

    Digital Feature Fix: Reassure Prospects About How You Protect Them

    March 26, 2019 Benjamin Ensor, August Du Pont

    Consumers have plenty of reasons to worry about the privacy and security of their personal financial information, yet we often find that insurance sites and apps are not transparent and fail to reassure customers about the privacy and security of their personal data. This brief lays out how digital teams should build trust among customers and illustrates good practices from leading firms.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Take The Work Out Of Insurance Quotes

    Digital Feature Fix: Remove Obstacles That Keep Prospects From Seeing The Price Of A Policy

    March 19, 2019 Benjamin Ensor, August Du Pont

    Consumers often look for the lowest price when selecting insurance policies. Yet in our reviews, we often find that insurance sites either don't provide a quoting tool or make the process of getting a quote needlessly difficult. This brief illustrates good practices from leading insurance companies and lays out how digital teams can efficiently quote prices online.

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