August   Du Pont

August Du Pont

Researcher Serving eBusiness & Channel Strategy Professionals

August du Pont is a researcher on the eBusiness & Channel Strategy team. He specializes in digital transformation across the banking and insurance industries, including customer experience and the assessment of new feature releases.

Previous Work Experience

August brings a breadth of experience in user research and systems implementation, including a planning system for Marc Jacobs and the launch of the online asset manager Meritam Investments. His background in negotiating the needs of both users and developers led to his passion for demonstrating the best investment decisions to industry leaders.

Education

August holds a B.A. in anthropology and an MBA, both from Columbia University. He focused on bringing quantitative methods from the financial industry to bolster discoveries from customer research.

August Du Pont

Researcher Serving eBusiness & Channel Strategy Professionals

August du Pont is a researcher on the eBusiness & Channel Strategy team. He specializes in digital transformation across the banking and insurance industries, including customer experience and the assessment of new feature releases.

Previous Work Experience

August brings a breadth of experience in user research and systems implementation, including a planning system for Marc Jacobs and the launch of the online asset manager Meritam Investments. His background in negotiating the needs of both users and developers led to his passion for demonstrating the best investment decisions to industry leaders.

Education

August holds a B.A. in anthropology and an MBA, both from Columbia University. He focused on bringing quantitative methods from the financial industry to bolster discoveries from customer research.

August Du Pont's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: How US Customers Research And Buy Life Insurance

    Meet Prospects At The Point Of Need With Easy Ways To Research And Apply

    February 14, 2019 Benjamin Ensor, August Du Pont

    Life insurance isn't consumers' top priority — until life events prompt them to buy it. Digital teams need to have the right resources in place for when that moment hits. This report explains why US consumers buy life insurance as well as how life insurance prospects go through the process to research and buy policies.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Use Needs-Based Content To Improve Insurance Sales

    Digital Feature Fix: Product-First Sales Strategies Are Shortsighted And A Competitive Disadvantage

    December 20, 2018 Benjamin Ensor, August Du Pont

    Our reviews often reveal that insurance websites and mobile apps are missing important content, features, or functions that help customers complete their goals. While most insurance agents take a needs-based approach to sales when talking to prospects in person, many insurance companies fail to do the same on digital touchpoints. This brief explains why goal-oriented content is important in driving sales, illustrates good practices from leading firms, and helps digital teams understand how to implement goal-oriented content effectively.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Make It Clear Why Prospects Should Insure With You

    Digital Feature Fix: Give Prospects Compelling Reasons To Choose Your Insurance Company

    December 5, 2018 Ellen Carney, August Du Pont

    Many people think insurance companies are all the same. And it's partly insurance companies' own fault. Our reviews for our Forrester Industry Wave™ evaluations often reveal that digital teams at insurance companies don't say clearly how their firm is different or show prospects why they should choose their insurance company over the competition. This brief illustrates some good practices from leading firms and helps digital teams understand how to display their value proposition to prospects effectively.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Sales Wave™: Canadian Mobile Sites, Q4 2018

    Canadian Banks Need More Compelling Content And Easier Navigation To Win Prospects

    October 29, 2018 Alyson Clarke, August Du Pont, Andrew Hogan

    Chequing accounts are central to a customer's relationship with their primary bank, and an increasing number of Canadians are using their mobile phone to find research and apply for an account. To assess how helpful sites are to customers with smartphones, we evaluated the mobile sites of five large Canadian banks and one digital-only bank. This report identifies where these companies excel — and where they lag — and what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Connect Banking Prospects With Human Help To Drive Sales

    Digital Feature Fix: Offer Prospects Both Self-Service And Human Help

    October 12, 2018 Alyson Clarke, August Du Pont

    A common pitfall on banks' sales sites and mobile apps is that it can be difficult or even impossible for prospects to get human assistance when researching and buying a product. Switching to a human touchpoint during the process usually means starting over rather than continuing the purchase journey they already started. This brief explains how digital banking teams can integrate human help into digital touchpoints to improve the digital purchase journey and drive sales, illustrating good practices from leading firms.

View all of August Du Pont's Research

Clients Who Work With August Du Pont Also Work With:

View all related analysts