August   du Pont

August du Pont

Researcher Serving eBusiness & Channel Strategy Professionals

August du Pont is a researcher on the eBusiness & Channel Strategy team. He specializes in digital transformation across the banking and insurance industries, including customer experience and the assessment of new feature releases.

Previous Work Experience

August brings a breadth of experience in user research and systems implementation, including a planning system for Marc Jacobs and the launch of the online asset manager Meritam Investments. His background in negotiating the needs of both users and developers led to his passion for demonstrating the best investment decisions to industry leaders.

Education

August holds a B.A. in anthropology and an MBA, both from Columbia University. He focused on bringing quantitative methods from the financial industry to bolster discoveries from customer research.

August du Pont

Researcher Serving eBusiness & Channel Strategy Professionals

August du Pont is a researcher on the eBusiness & Channel Strategy team. He specializes in digital transformation across the banking and insurance industries, including customer experience and the assessment of new feature releases.

Previous Work Experience

August brings a breadth of experience in user research and systems implementation, including a planning system for Marc Jacobs and the launch of the online asset manager Meritam Investments. His background in negotiating the needs of both users and developers led to his passion for demonstrating the best investment decisions to industry leaders.

Education

August holds a B.A. in anthropology and an MBA, both from Columbia University. He focused on bringing quantitative methods from the financial industry to bolster discoveries from customer research.

August du Pont's Research

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  • For eBusiness & Channel Strategy Professionals

    REPORT: Bridge The Seams In Mobile Banking Experiences

    Digital Feature Fix: Reduce Friction And Improve Cross-Channel UX

    October 4, 2019 Gina Bhawalkar, August du Pont

    Banks continue to expand their mobile experiences to include new features and content aimed at letting customers manage their finances from a mobile device. But with these additions, banks often create seams that impede or confuse customers trying to complete their goals. This brief explains why and how to bridge these seams and shows good practices from leading banks so that digital banking and experience design teams can more effectively win, serve, and retain customers.

  • For Customer Experience Professionals

    REPORT: The US Investment Firm Customer Experience Index, 2019

    How US Brokerage And Investment Firms Earn Loyalty With The Quality Of Their Experience

    September 27, 2019 Vijay Raghavan, August du Pont

    How well do leading brokerages and investment firms earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 23 investment brands that were analyzed as part of the US Customer Experience Index (CX Index™). We also unveil trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Customer Experience Professionals

    REPORT: The US Banking Customer Experience Index, 2019

    How US Banks Earn Loyalty With The Quality Of Their Experience

    September 27, 2019 Alyson Clarke, August du Pont

    How well do leading banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 18 multichannel banks and credit unions and 10 direct banks that we analyzed as part of the US CX Index. We also unveil trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Customer Experience Professionals

    REPORT: The US Auto And Home Insurance Customer Experience Index, 2019

    How US Insurers Earn Loyalty With The Quality Of Their Experience

    September 24, 2019 Jeffery Williams, August du Pont

    How well do leading auto and home insurers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 19 insurers that we analyzed as part of Forrester's US Customer Experience Index (CX Index™). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Attract And Retain Self-Directed Investors With Robust Trading Platforms

    Segmenting US Investors: Help Self-Directed Investors Conduct Research And Trade With Advanced Digital Tools

    August 6, 2019 Vijay Raghavan, August du Pont

    Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models. Self-directedness is a crucial dimension that reliably predicts many investor attitudes and behaviors. This report provides insight about how to win over self-directed investors, who are the power users of research and trading tools.

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