Aurelie   L'Hostis

Aurelie L'Hostis

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Aurélie is a senior analyst serving digital business strategy professionals. She specializes in digital business strategy for retail banks. Her research concentrates on how digital technologies are affecting consumers' behavior and expectations and transforming banks and their business models. Her current areas of research include digital banking strategy, customer service in financial services, financial well-being, and disruption in financial services. During her five years with Forrester, she has worked with numerous clients to develop their digital business strategies.

In addition to speaking at Forrester Forums and events, Aurélie speaks regularly at national and international executive conferences, and her research is often quoted in the media, including American Banker, Bloomberg, the Financial Times, the Guardian, and Les Echos.

Previous Work Experience

Before joining Forrester, Aurélie spent four years working as a business development consultant for the French Chamber of Commerce in the UK and for the French banking group CM-CIC. In that role, she undertook research projects and produced in-depth market reports across a wide variety of industries for French companies seeking to develop their business activities in the UK. She helped clients identify strategic business opportunities and develop marketing strategies to gain access to the UK market.

Aurélie is a French national and is fluent in both French and English. She has substantial experience in working cross-culture and is interested in how national culture affects both consumer behavior and businesses.

Education

Aurélie holds a B.A. and M.A. in English and American studies from the University of Bordeaux and graduated from the University of Cambridge with a Ph.D. in literature.

Aurelie L'Hostis

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Aurélie is a senior analyst serving digital business strategy professionals. She specializes in digital business strategy for retail banks. Her research concentrates on how digital technologies are affecting consumers' behavior and expectations and transforming banks and their business models. Her current areas of research include digital banking strategy, customer service in financial services, financial well-being, and disruption in financial services. During her five years with Forrester, she has worked with numerous clients to develop their digital business strategies.

In addition to speaking at Forrester Forums and events, Aurélie speaks regularly at national and international executive conferences, and her research is often quoted in the media, including American Banker, Bloomberg, the Financial Times, the Guardian, and Les Echos.

Previous Work Experience

Before joining Forrester, Aurélie spent four years working as a business development consultant for the French Chamber of Commerce in the UK and for the French banking group CM-CIC. In that role, she undertook research projects and produced in-depth market reports across a wide variety of industries for French companies seeking to develop their business activities in the UK. She helped clients identify strategic business opportunities and develop marketing strategies to gain access to the UK market.

Aurélie is a French national and is fluent in both French and English. She has substantial experience in working cross-culture and is interested in how national culture affects both consumer behavior and businesses.

Education

Aurélie holds a B.A. and M.A. in English and American studies from the University of Bordeaux and graduated from the University of Cambridge with a Ph.D. in literature.

Aurelie L'Hostis's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Use Customer Journeys To Guide Your Digital Banking Strategy

    Processes: The Digital Banking Strategy Playbook

    January 24, 2019Aurelie L'Hostis, Oliwia Berdak

    Digital banking teams are keen to digitize the entire customer life cycle. They want to cut costs and offer convenience by enabling customers to research, buy, and manage loans, bank accounts, savings, and investments through digital touchpoints. But pushing toward 100% digital sales and service can result in misunderstandings of customer behavior and preferences and low adoption of newly developed digital tools. This report explores how to use customer journeys to guide the design, development, and delivery of your digital banking strategy. This report was originally published in December 2016; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in January 2019.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Help Digital Banking Customers With Budgeting And Saving

    Digital Feature Fix: Help Customers Stay On Top Of Their Finances With Effective Budgeting And Savings Tools

    January 18, 2019Aurelie L'Hostis

    A common pitfall on banks' websites and mobile apps is a lack of budgeting and savings tools to help customers improve how they manage their finances. This brief explains why budgeting and savings goals are important, illustrates good practices from leading banks and fintech companies, and helps digital teams understand how to implement budgeting and savings goals effectively.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Create Value For Customers With Nonbank Offers

    Digital Feature Fix: Engage Customers With Contextual And Personalized Offers

    December 13, 2018 Arnav Gupta, Aurelie L'Hostis, Zhi-Ying Barry

    Many banks are encouraging customers to use mobile banking with third-party offers and rewards. However, these efforts are often half-hearted and not relevant to customers in their context. At their best, nonbank offers provide a way to engage customers, drive app use, and create benefits for all parties involved. Digital banking teams should read this report to understand how to integrate nonbank offers and rewards and market them within digital banking.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Use Behavioral Economics To Inform Your Financial Well-Being Strategy

    Design Digital Experiences That Encourage Customers To Adopt Better Financial Habits

    December 13, 2018Aurelie L'Hostis

    Advances in behavioral science have shed new light on how people make decisions — and that includes personal finance. Despite best intentions, people don't always stick to their financial goals. Several fintech startups and financial services firms have started weaving elements of behavioral economics into their digital experiences and financial well-being strategy to remove psychological barriers and help consumers develop sounder financial habits. Read this report to learn best practices from forerunners and move the needle on your customers' financial well-being.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Best Practices In Global Mobile Banking Functionality

    Leading Banks Continue To Raise The Bar On Mobile Functionality

    September 27, 2018Aurelie L'Hostis, Peter Wannemacher, Arnav Gupta

    Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate their mobile apps to ensure that mobile banking experiences are built around customer needs. This report will help digital banking strategy executives understand what mobile features are being offered today, identify best practices, and find new ways to improve their own mobile services.

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