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Aurelie   L'Hostis

Aurelie L'Hostis

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Aurélie is a senior analyst in Forrester’s financial services practice. Her research concentrates on the impact of technology on customer behaviors and expectations and financial firms’ business models. Her current areas of research include digital business strategy, financial well-being, SMB (small and medium-size business) banking, customer service, and digital disruption in financial services. During her six years with Forrester, she has worked with numerous clients to develop their digital business strategies.

In addition to speaking at Forrester Forums and events, Aurélie speaks regularly at global industry events, including the EFMA’s conferences and Finovate. She is a regular Forbes contributor and is often asked to comment for American Banker, Bloomberg, CNBC, the Financial Times, the Guardian, and Les Echos.

Previous Work Experience

Before joining Forrester, Aurélie spent four years working as a business development manager for the French banking group CM-CIC and the French Chamber of Commerce in the UK. Her role focused on producing market research and actionable insights to help corporate clients identify strategic business opportunities, develop marketing strategies, and set up partnerships to gain access to and expand into the UK market. 

Aurélie is a French national and is fluent in both French and English. She has substantial experience in working cross-culturally and is interested in how national culture affects both consumer behavior and businesses.

Education

Aurélie holds a BA and MA in English and American studies from the University of Bordeaux and graduated from the University of Cambridge with a PhD in literature.

Aurelie L'Hostis

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Aurélie is a senior analyst in Forrester’s financial services practice. Her research concentrates on the impact of technology on customer behaviors and expectations and financial firms’ business models. Her current areas of research include digital business strategy, financial well-being, SMB (small and medium-size business) banking, customer service, and digital disruption in financial services. During her six years with Forrester, she has worked with numerous clients to develop their digital business strategies.

In addition to speaking at Forrester Forums and events, Aurélie speaks regularly at global industry events, including the EFMA’s conferences and Finovate. She is a regular Forbes contributor and is often asked to comment for American Banker, Bloomberg, CNBC, the Financial Times, the Guardian, and Les Echos.

Previous Work Experience

Before joining Forrester, Aurélie spent four years working as a business development manager for the French banking group CM-CIC and the French Chamber of Commerce in the UK. Her role focused on producing market research and actionable insights to help corporate clients identify strategic business opportunities, develop marketing strategies, and set up partnerships to gain access to and expand into the UK market. 

Aurélie is a French national and is fluent in both French and English. She has substantial experience in working cross-culturally and is interested in how national culture affects both consumer behavior and businesses.

Education

Aurélie holds a BA and MA in English and American studies from the University of Bordeaux and graduated from the University of Cambridge with a PhD in literature.

Aurelie L'Hostis's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Chatbots In Financial Services

    Most Consumers Are Neither Interested Nor Comfortable Using Chatbots For Financial Activities

    August 5, 2020Aurelie L'Hostis, Peter Wannemacher, Luis Deya

    The hype surrounding chatbots remains high and COVID-19 has put pressure on customer service teams, but digital teams in financial services firms should remain wary of any push to roll out chatbots faster than their customers want or than their systems can support. Artificial intelligence is evolving fast, but today's virtual assistants are not yet equipped to handle any and all financial tasks. This report provides an overview of customer adoption and perception of chatbots in financial services, the state of enterprise offerings, and a glimpse into the future.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Tech Tide™: Financial Well-Being, Q3 2020

    Eighteen Technologies Underpin Financial Well-Being Programs

    July 27, 2020Aurelie L'Hostis

    Putting financial well-being at the core of their strategy is critical to financial services firms' ability to win, serve, and retain customers. To develop their financial well-being program, financial services providers are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support financial well-being. Financial services executives should read this report to shape their firm's investment approach to these technologies.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Infographic: The State Of Financial Well-Being In Italy, 2020

    May 4, 2020Aurelie L'Hostis, Luis Deya

    Italian consumers face multiple financial challenges and are worried about their financial situation. This Forrester infographic provides an overview of the state of financial well-being in Italy. Banking executives should use this infographic to consider which tools and services they should develop to help improve their customers' financial well-being.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Infographic: The State Of Financial Well-Being In France, 2020

    April 30, 2020Aurelie L'Hostis, Luis Deya

    French consumers face multiple financial challenges and are worried about their financial situation. This Forrester infographic provides an overview of the state of financial well-being in France. Banking executives should use this infographic to consider which tools and services they should develop to help improve their customers' financial well-being.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Infographic: The State Of Financial Well-Being In Canada, 2020

    April 28, 2020Aurelie L'Hostis, Luis Deya

    Canadian consumers face multiple financial challenges and are worried about their financial situation. This Forrester infographic provides an overview of the state of financial well-being in Canada. Banking executives should use this infographic to consider which tools and services they should develop to help improve their customers' financial well-being.

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