Aurelie   L'Hostis

Aurelie L'Hostis

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Aurélie is a senior analyst serving digital business strategy professionals. She specializes in digital business strategy for retail banks. Her research concentrates on how digital technologies are affecting consumers' behavior and expectations and transforming banks and their business models. Her current areas of research include digital banking strategy, customer service in financial services, financial well-being, and disruption in financial services. During her five years with Forrester, she has worked with numerous clients to develop their digital business strategies.

In addition to speaking at Forrester Forums and events, Aurélie speaks regularly at national and international executive conferences, and her research is often quoted in the media, including American Banker, Bloomberg, the Financial Times, the Guardian, and Les Echos.

Previous Work Experience

Before joining Forrester, Aurélie spent four years working as a business development consultant for the French Chamber of Commerce in the UK and for the French banking group CM-CIC. In that role, she undertook research projects and produced in-depth market reports across a wide variety of industries for French companies seeking to develop their business activities in the UK. She helped clients identify strategic business opportunities and develop marketing strategies to gain access to the UK market.

Aurélie is a French national and is fluent in both French and English. She has substantial experience in working cross-culture and is interested in how national culture affects both consumer behavior and businesses.

Education

Aurélie holds a B.A. and M.A. in English and American studies from the University of Bordeaux and graduated from the University of Cambridge with a Ph.D. in literature.

Aurelie L'Hostis

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Aurélie is a senior analyst serving digital business strategy professionals. She specializes in digital business strategy for retail banks. Her research concentrates on how digital technologies are affecting consumers' behavior and expectations and transforming banks and their business models. Her current areas of research include digital banking strategy, customer service in financial services, financial well-being, and disruption in financial services. During her five years with Forrester, she has worked with numerous clients to develop their digital business strategies.

In addition to speaking at Forrester Forums and events, Aurélie speaks regularly at national and international executive conferences, and her research is often quoted in the media, including American Banker, Bloomberg, the Financial Times, the Guardian, and Les Echos.

Previous Work Experience

Before joining Forrester, Aurélie spent four years working as a business development consultant for the French Chamber of Commerce in the UK and for the French banking group CM-CIC. In that role, she undertook research projects and produced in-depth market reports across a wide variety of industries for French companies seeking to develop their business activities in the UK. She helped clients identify strategic business opportunities and develop marketing strategies to gain access to the UK market.

Aurélie is a French national and is fluent in both French and English. She has substantial experience in working cross-culture and is interested in how national culture affects both consumer behavior and businesses.

Education

Aurélie holds a B.A. and M.A. in English and American studies from the University of Bordeaux and graduated from the University of Cambridge with a Ph.D. in literature.

Aurelie L'Hostis's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Best Practices In Global Mobile Banking Functionality

    Leading Banks Continue To Raise The Bar On Mobile Functionality

    September 27, 2018Aurelie L'Hostis, Peter Wannemacher, Arnav Gupta

    Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate their mobile apps to ensure that mobile banking experiences are built around customer needs. This report will help digital banking strategy executives understand what mobile features are being offered today, identify best practices, and find new ways to improve their own mobile services.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: Global Mobile Apps Summary, 2018

    Mobile Banking Leaders Keep Raising The Bar On Functionality And User Experience

    September 27, 2018 Benjamin Ensor, Arnav Gupta, Aurelie L'Hostis, Gina Bhawalkar, Peter Wannemacher

    Mobile apps have become the touchpoint of choice for millions of people to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them with helpful support. To see how helpful and easy to use mobile apps are to customers, we evaluated the apps of 42 leading banks worldwide. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Implement Universal Search In Banking Sites And Apps

    Digital Feature Fix: Use Search To Help Digital Banking Users Navigate And Take Action

    September 6, 2018Aurelie L'Hostis

    Our Forrester Industry Wave™ evaluations often reveal that bank sites and apps are missing important content, features, or functions that help customers complete their goals. A common pitfall is a lack of site- and appwide search. This brief explains why digital teams need to invest in universal search capabilities on their secure websites and mobile apps and illustrates best practices from leading banks.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Assess Your Digital Banking Capabilities

    Assessment: The Digital Banking Strategy Playbook

    July 31, 2018Aurelie L'Hostis

    To achieve digital mastery, banks need to invest in digital capabilities that reflect the entire customer life cycle and support customers across touchpoints. This report — which is the assessment chapter of the digital banking strategy playbook — will help digital business strategy executives in banking assess their digital capabilities and better target their investments.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: European Mobile Apps, Q2 2018

    Mobile Banking Leaders Are Raising The Bar On Functionality And User Experience

    June 12, 2018Aurelie L'Hostis, Alex Causey

    Mobile apps have become the touchpoint of choice for millions of Europeans to manage their finances. Digital banks need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them by providing ongoing support. To see how helpful and easy to use mobile apps are to customers, we evaluated the apps of 12 large European banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience executives can learn from them.

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