Aurelie   L'Hostis

Aurelie L'Hostis

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Aurélie is a senior analyst serving digital business strategy professionals. She specializes in digital business strategy for retail banks. Her research concentrates on how digital technologies are affecting consumers' behavior and expectations and transforming banks and their business models. Her current areas of research include digital banking strategy, customer service in financial services, financial well-being, and disruption in financial services. During her five years with Forrester, she has worked with numerous clients to develop their digital business strategies.

In addition to speaking at Forrester Forums and events, Aurélie speaks regularly at national and international executive conferences, and her research is often quoted in the media, including American Banker, Bloomberg, the Financial Times, the Guardian, and Les Echos.

Previous Work Experience

Before joining Forrester, Aurélie spent four years working as a business development consultant for the French Chamber of Commerce in the UK and for the French banking group CM-CIC. In that role, she undertook research projects and produced in-depth market reports across a wide variety of industries for French companies seeking to develop their business activities in the UK. She helped clients identify strategic business opportunities and develop marketing strategies to gain access to the UK market.

Aurélie is a French national and is fluent in both French and English. She has substantial experience in working cross-culture and is interested in how national culture affects both consumer behavior and businesses.

Education

Aurélie holds a BA and MA in English and American studies from the University of Bordeaux and graduated from the University of Cambridge with a PhD in literature.

Aurelie L'Hostis

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Aurélie is a senior analyst serving digital business strategy professionals. She specializes in digital business strategy for retail banks. Her research concentrates on how digital technologies are affecting consumers' behavior and expectations and transforming banks and their business models. Her current areas of research include digital banking strategy, customer service in financial services, financial well-being, and disruption in financial services. During her five years with Forrester, she has worked with numerous clients to develop their digital business strategies.

In addition to speaking at Forrester Forums and events, Aurélie speaks regularly at national and international executive conferences, and her research is often quoted in the media, including American Banker, Bloomberg, the Financial Times, the Guardian, and Les Echos.

Previous Work Experience

Before joining Forrester, Aurélie spent four years working as a business development consultant for the French Chamber of Commerce in the UK and for the French banking group CM-CIC. In that role, she undertook research projects and produced in-depth market reports across a wide variety of industries for French companies seeking to develop their business activities in the UK. She helped clients identify strategic business opportunities and develop marketing strategies to gain access to the UK market.

Aurélie is a French national and is fluent in both French and English. She has substantial experience in working cross-culture and is interested in how national culture affects both consumer behavior and businesses.

Education

Aurélie holds a BA and MA in English and American studies from the University of Bordeaux and graduated from the University of Cambridge with a PhD in literature.

Aurelie L'Hostis's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: UK Mobile Apps, Q3 2019

    Digital Banks Are Giving Established Banks A Run For Their Money

    September 17, 2019 Benjamin Ensor, Aurelie L'Hostis, Karine Cardona-Smits

    Mobile apps have become the touchpoint of choice for millions of customers to manage their finances. Digital banking teams need to build mobile banking around customer needs, empowering customers to manage their finances while reassuring them with helpful support. To see how helpful and easy-to-use mobile banking in the UK is to customers, we evaluated the apps of five established banks and three digital banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience execs can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Digital Banking, 2019

    Landscape: The Digital Banking Strategy Playbook

    September 6, 2019Aurelie L'Hostis

    The banking industry has entered a period of unprecedented innovation. While many banks have woken up to the threats, few have embarked on a true digital business transformation. This report explores how digital technologies are changing the industry's customers, competitors, and operations globally. It charts the different approaches that digital teams have taken to avoid disruption and deliver superior digital customer experience, drive digital operational excellence, champion innovation, and experiment with digital business models.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Refine Customer Communication For Strong Customer Authentication Success

    Best Practices For Communicating Upcoming Changes To Customer Authentication For Online Payments And Banking In Europe

    August 21, 2019 Paul McKay, Aurelie L'Hostis, Jacob Morgan

    The European Union's Strong Customer Authentication (SCA) requirements will change how Europeans make online payments and use online banking. In theory, these changes will apply from September 14, 2019, and banks across Europe are beginning to alert customers. In this short presentation, we show examples of communication from banks across Europe and give simple customer communication principles that banks and retailers can adopt.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Video: Drive Deposits By Helping Your Customers Save

    July 9, 2019 Alyson Clarke, Aurelie L'Hostis

    Driving deposits is a key priority for many banks and credit unions. Attracting deposits isn't only about interest rates, it's also about helping customers save. But saving is hard — your customers' intentions don't always result in action. Leading firms are bridging this gap by helping customers take action. This report contains a video showing how firms are driving deposits with digital tools that change customer behavior and help them save.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Feature Fixes: Take Concrete Steps To Improve Your Digital Banking Capabilities

    Learn From The Best Digital Experiences In The Industry

    June 12, 2019 Alyson Clarke, Aurelie L'Hostis, Peter Wannemacher, August du Pont

    Building great digital banking experiences isn't easy. Some digital banking teams have made preventable mistakes that make digital touchpoints less effective or harder to use than they can be. Forrester has published a series of briefs — each labeled as a "digital feature fix" — about digital banking features to illustrate good practices from leading banks. This brief is a short overview that links to those digital feature fix briefs.

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