Aurelie L'Hostis

Researcher serving eBusiness & Channel Strategy PROFESSIONALS

Aurélie is a researcher serving eBusiness & Channel Strategy Professionals. She specializes in digital banking and multichannel strategy for retail banks, with a particular focus on Europe. Her research concentrates on how digital technologies are affecting consumers' behavior and expectations and transforming business models in retail financial services, including banking, payments, and insurance.

Previous Work Experience

Prior to joining Forrester, Aurélie spent four years working as a business development consultant for the French banking group CIC as well as for the French Chamber of Commerce in the UK. In this role, she undertook research projects and produced in-depth market reports across a wide variety of industries for French companies seeking to develop their business activities in the UK. She helped clients identify strategic business opportunities and develop marketing strategies to gain access to the UK market, and she advised them on how to promote their brand effectively.

Aurélie is fluent in both French and English. She has substantial experience in working cross-culture and is interested in how national culture affects both consumer behavior and businesses.

Education

Aurélie holds a B.A. and M.A. in English and American studies from the University of Bordeaux and graduated from the University of Cambridge with a Ph.D. in literature.

Aurelie L'Hostis's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Vendor Landscape: Pick The Right Digital Money Management Technologies

    For digital business strategy executives at retail banks and wealth management firms worldwide who are either launching digital money management for the first time or want to improve an existing...

    • Downloads: 419
  • For eBusiness & Channel Strategy Professionals

    Report: How German Banking Customers Use Different Channels, 2015

    Banking channel use in Germany is changing as customers increasingly use online and mobile banking to manage their financial lives. Yet human contact remains a key element of the relationship th...

    • Downloads: 113
  • For eBusiness & Channel Strategy Professionals

    Report: Establish Clear Digital Money Management Objectives

    As digital money management evolves from being a feature of digital banking to becoming the core functionality of many digital banking services, digital business strategy professionals need to t...

    • Downloads: 470
  • For eBusiness & Channel Strategy Professionals

    Report: Plot Your Route To Digital Money Management Success

    Your digital money management strategy is approved — now what? Road maps are an essential tool for translating strategy into action, defining what needs to be done when and by whom. This r...

    • Downloads: 237
  • For eBusiness & Channel Strategy Professionals

    Report: Assemble The Right Digital Money Management Team

    As digital money management evolves from being a feature of digital banking and wealth management to the core functionality of many mobile and online services, digital business strategy executiv...

    • Downloads: 271
  • For eBusiness & Channel Strategy Professionals

    Report: Follow Best Practices To Encourage Mobile Banking Use

    This report looks at how digital banking teams can drive mobile banking use by understanding their customers' needs, following a customer-centric design and development process, using marketing ...

    • Downloads: 1950
  • For eBusiness & Channel Strategy Professionals

    Report: Disrupting Finance: Digital Banks

    Over the past few years, a wave of new digital banks like Fidor Bank, Jibun Bank, Moven, and Simple have launched, competing to win customers with better digital customer experiences than those ...

    • Downloads: 810
  • For eBusiness & Channel Strategy Professionals

    Report: 2015 Global Mobile Banking Functionality Benchmark

    Over the past five years, mobile banking has gone from little more than an extension of online banking to what one digital banking executive calls "the most important part of my job." eBusiness ...

    • Downloads: 622
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Mobile Banking, 2015

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks worldwide. We expect mobile...

    • Downloads: 525
  • For eBusiness & Channel Strategy Professionals

    Report: Establish Clear Digital Money Management Objectives

    As digital money management evolves from being a feature of digital banking to becoming the core functionality of many digital banking services, digital business strategy professionals need to t...

    • Downloads: 470
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