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Forum For B2B Marketing And Sales Enablement Leaders #FORRB2B

Tuesday, October 18, 2016 - Wednesday, October 19, 2016Miami, FL

This Forum has Passed.

About The Forum

B2B MARKETING 2016 will leverage Forrester’s deep research and front-line knowledge to help B2B marketers and sales professionals solve each of their key challenges, while a select faculty of real-world marketing leaders and practitioners will share their own insights and best practices.


Over the course of two days, we will help you to:

  • Deepen your understanding of the rapidly evolving B2B customer and teach you to deploy new data sources and techniques to capture, analyze, and anticipate their preferences and behavior.
  • Master the available go-to-market options among channels and platforms in today’s complex and free-form B2B ecosystems.
  • Drive successful collaboration with your sales force and product teams, as well as the sourcing and management of the right external partners, suppliers, and vendors.
  • Quantify and measure the role of the brand in the increasingly information-rich environment of B2B marketing.
  • Create the right sales enablement vision and charter that will support revenue acceleration across, as well as between, the mix of marketing and sales channels.




Speaker Submission

Interested in submitting a speaker proposal for a Forrester Forum? Please fill out our submission form. If your submission is selected, a member of the Forrester Events team will contact you.

Who Should Attend?

C-level executives including:

  • Chief Marketing Officers
  • Chief Sales Officers
  • Chief Revenue Officers


VPs and Directors of:

  • marketing
  • sales
  • sales enablement
  • operations
  • channel marketing
  • demand generation
  • product or solutions marketing
  • buyer engagement
  • lead-to-revenue management