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Forrester today released a new forecast on the US B2B eCommerce industry, revealing that it will total $889 billion by the end of 2017 and will have a compound annual growth rate (CAGR) of 7.4%, bringing its value to $1.2 trillion by 2021.

With Forrester estimating that the total percentage of B2B buyers who research their purchases online will rise from 38% to 55% over the next four years, Analyst Andy Hoar says that the most successful B2B companies will prioritize their buyers' experience across channels, focusing on creating more omnichannel customers.

In terms of specific industry growth, Forrester found that durable goods will be the fastest-growing segment, which includes motor vehicle/motor vehicle parts and supplies; electrical/electronic goods; and machinery, equipment, and supplies. Drugs/druggist sundries and electrical/electronic goods will both see the highest percentage — 17% — of their total commerce come from digital sales by 2021.

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About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.