Forrester Research For:
Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.
To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.
VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing
May 3, 2016 | Laura Ramos
April 18, 2016 | Steven Wright
April 15, 2016 | Steven Casey
March 25, 2016 | Laura Ramos
Auditing Practices Better Connects Marketing Content To Business Results
April 29, 2016 | Laura Ramos
To understand how well B2B marketers produce and share content that creates interest, relevance, and relationships, we surveyed 113 senior marketers to gauge their content development sophistication...
B2B Marketers Can Help Sellers Maximize Efficiency To Gain Effectiveness
April 15, 2016 | Steven Wright
Understanding and simplifying the buyer's journey is a cornerstone of the age of the customer. But B2B marketers also need to consider the seller's journey. Conversations with users of sales...
Marketing Methods, Marketing Messaging...
Attribution, Contextual Marketing...
B2B, Thought Leadership...
September 12, 2016
May 4, 2016
May 26, 2016