Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Vice President and Research Director Peter O'Neill (01:56)

Market Imperatives For Today’s B2B Marketing Professionals

Align selling experiences to buyer expectations:

Threats To Their Traditional Sales Force Will Change The Focus For B2B Marketers: Death Of A (B2B) Salesman

Digitally enable sales and channels:

Turn Your Channel Into A Marketing Machine

‚ÄčEngage at your customers' moment of need:

B2B Marketers Must Step Up to Message Management

The Lead-To-Revenue Playbook

Turn big data into actionable customer insights:

From Big Data To Actionable Insight: The Role Of Predictive Analytics In B2B Marketing

B2B Marketing Blog

View more posts

Latest Research For This Role

Report: 2016 B2B Budget Plans Show That It's Time For A Digital Wake-Up Call

Benchmarks: The B2B Marketing Playbook

July 21, 2016 | Laura Ramos

A greater proportion of the buyer's journey has shifted to the digital world, but the B2B marketing mix isn't keeping pace. Marketers must put 2016 budgets to work on shifting interactions seamlessly...

Report: Make Your B2B Marketing Thrive In The Age Of The Customer

Vision: The B2B Marketing Playbook

July 21, 2016 | Laura Ramos

The next wave of competitive advantage will come from deepening customer knowledge and taking action based on an obsessive desire to deliver what your customers want before your competitors do. To...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: CXDC 2016

September 12, 2016

Webinar: The Customer Data Sellers Need To Succeed

July 27, 2016

Webinar: Dominate Conversions, Pipeline, And Revenue With Predictive Marketing

August 30, 2016

View more events