Forrester Research For:
Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.
To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.
VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing
November 27, 2015 | Peter O'Neill
November 23, 2015 | Tim Harmon
November 16, 2015 | Peter O'Neill
November 2, 2015 | Laura Ramos
Today's Value-Added Services Imperative: Broader, Deeper Business Relevance
November 17, 2015 | Tim Harmon
Channel partners historically have built their businesses on services that envelope physical goods: delivery/logistics, installation/configuration, onsite support, and so on. But as more and more...
October 7, 2015 | Laura Ramos
Successful B2B marketing depends on content marketing to engage prospects and customers, as well as to support more effective sales execution. Marketers must prove that budgets spent on content...
Product Portfolio Strategies, Competitive Analysis...
Return On Investment (ROI), Business Value of IT...
December 10, 2015
January 7, 2016