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B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: Credible, Empathetic Content Wins Over Elusive B2B Buyers

Four Practices Deliver Value And Engage Your Buyers' Attention

December 7, 2018 | Laura Ramos

Self-sufficient and digitally adept business buyers are tired of wading through piles of marketing and sales content that isn't helpful or interesting. B2B marketers need to step away from producing...

Report: Q&A: B2B Marketing Automation Platforms 101

Get To The Heart Of The B2B Martech Stack

November 21, 2018 | Lori Wizdo

The B2B marketing technology landscape is confusing, with thousands of vendors in dozens of categories. But one application category is the heart of the B2B marketing technology (martech) stack. It...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Predictions 2019: B2B Marketing And Sales

January 16, 2019

Webinar: Marketing The Marketing Function

December 12, 2018

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