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Marketing & Strategy:

Technology Management:

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Forrester Research For:

B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Vice President and Research Director Peter O'Neill (01:56)

Market Imperatives For Today’s B2B Marketing Professionals

Align selling experiences to buyer expectations:

Threats To Their Traditional Sales Force Will Change The Focus For B2B Marketers: Death Of A (B2B) Salesman

Digitally enable sales and channels:

Turn Your Channel Into A Marketing Machine

‚ÄčEngage at your customers' moment of need:

B2B Marketers Must Step Up to Message Management

The Lead-To-Revenue Playbook

Turn big data into actionable customer insights:

From Big Data To Actionable Insight: The Role Of Predictive Analytics In B2B Marketing

B2B Marketing Blog

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Latest Research For This Role

Report: Forrester's Business Technographics Global Data And Analytics Survey, 2016

A Business Technographics Presentation

July 27, 2016 | Tyler McDaniel

This report is our overview of business intelligence, analytics, and big data priorities, adoption, drivers, and challenges based on Forrester's Business Technographics Global Data And Analytics...

Report: What's Possible With Predictive Marketing Right Now?

Three Use Cases Illustrate The Power Of Predictive In B2B Marketing

July 25, 2016 | Allison Snow

B2B marketers accountable for pipeline and deal acceleration can't ignore predictive marketing. Expectations that it will expose the best-fit and most-likely-to-purchase accounts, crush conversion...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CXDC 2016

September 12, 2016

Webinar: Dominate Conversions, Pipeline, And Revenue With Predictive Marketing

August 30, 2016

Webinar: Why Account-Based Marketing Works In A Data-Driven World

August 31, 2016

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