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Forrester Research For:

B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: Now Tech: Online Video Platforms For B2B Marketing And Sales, Q2 2019

Forrester's Overview Of 35 Video Platform Providers

June 21, 2019 | Laura Ramos

You can use online video platforms to create more engaging content, tell more authentic stories, and help sellers to be more human and helpful to buyers. But to realize these benefits, you'll first...

Report: B2B Websites Still Fail Our Customer Engagement Test

Don't Take A Pass On Empathy Or You'll Fail Too

June 21, 2019 | Laura Ramos

Corporate website content initiates or advances business opportunities when it demonstrates a deep understanding of customers and their issues. Unfortunately, most B2B marketers still struggle to...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Add Social Engagement To Your B2B Selling Repertoire

August 28, 2019

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