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B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: Not Yet The New Normal: ABM Must Evolve Into Account-Based Engagement

Use Four Best Practices To Advance Your Approach From ABM To ABE

June 29, 2018 | Laura Ramos

Account-based marketing (ABM) is more than just marketing. From fostering tighter alignment between marketing and sales to engaging customers across their entire life cycle, it accelerates a firm's...

Report: The Forrester New Wave™: ABM Platforms, Q2 2018

The 14 Providers That Matter Most And How They Stack Up

May 31, 2018 | Steven Casey

In Forrester's evaluation of the emerging market for account-based marketing (ABM) platforms, we identified the 14 most significant providers — 6sense, Demandbase, Engagio, Jabmo, Lattice Engines,...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: B2B Marketing 2018

October 25, 2018 - October 26, 2018

Workshop: Power Your Customer Insights With Storytelling

September 27, 2018

Workshop: Power Your Customer Insights With Storytelling

August 29, 2018

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