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Marketing & Strategy

Technology Management

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Forrester research for:

B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: The Forrester Tech Tide™: B2B Marketing Technologies, Q4 2020

19 Technologies Underpin B2B Marketing

October 29, 2020 | Steven Casey

B2B marketing technologies are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in B2B marketing, companies are evaluating and...

Report: The Forrester Wave™: Sales Content Solutions, Q3 2020

The Nine Providers That Matter Most And How They Stack Up

September 15, 2020 | Laura Ramos

In our 40-criteria evaluation of sales content solution (SCS) providers, we identified the nine most significant ones — Accent Technologies, Bigtincan, ClearSlide (a division of Corel), Highspot,...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: B2B Sales Predictions 2021

December 2, 2020

Webinar: B2B Marketing Predictions 2021

November 9, 2020

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