Forrester Research For:
Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.
To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.
VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing
August 18, 2015 | Laura Ramos
August 18, 2015 | Lori Wizdo
August 4, 2015 | Tim Harmon
July 28, 2015 | Lori Wizdo
Four Investment Imperatives Help B2B Firms Get Customer-Obsessed
August 31, 2015 | Laura Ramos
The next wave of competitive advantage will come from deep customer knowledge and actions based on an obsessive desire to deliver what your customers want before your nearest competitor does. To win...
Introducing Forrester's GTC Strategy Matrix
August 31, 2015 | Lori Wizdo
B2B marketers get it. They know they need to operate across their sales and marketing silos and get beyond portfolio-centric campaigns to connect with buyers via specific, contextually relevant...
B2B, Marketing Measurement...
Return On Investment (ROI), Measurement...
Marketing Methods, Go-To-Market Strategies...
September 15, 2015
September 3, 2015
September 29, 2015