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B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018

The 12 Providers That Matter Most And How They Stack Up

September 24, 2018 | Mary Shea

In our 33-criteria evaluation of sales enablement automation platform providers, we identified the 12 most significant ones — Accent Technologies, Bigtincan, Brainshark, ClearSlide, ClientPoint,...

Report: The Forrester Wave™: B2B Marketing Data Providers, Q3 2018

The 12 Providers That Matter Most And How They Stack Up

September 24, 2018 | Steven Casey

In our 21-criteria evaluation of B2B marketing data providers, we identified the 12 most significant ones — Bombora, DataFox, DiscoverOrg, Dun & Bradstreet, Infogroup, InsideView, Leadspace, Orb...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: How Data Providers Have Evolved To Meet The Needs Of B2B Marketers

October 30, 2018

Forum: B2B Marketing 2018

October 25, 2018 - October 26, 2018

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