Forrester Research For:
Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.
To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.
VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing
February 17, 2017 | Duncan Jones
February 9, 2017 | Peter O'Neill
February 7, 2017 | Caroline Robertson
January 25, 2017 | Lori Wizdo
Subscription Models Force Vendors To Rethink Pricing And Packaging To Align Better With How They Deliver Customer Value
February 16, 2017 | Duncan Jones
Companies that want to sell SaaS applications to businesses must align their products' pricing with how those products deliver business value to customers. B2B marketing specialists know that new...
A Business Technographics Presentation
February 10, 2017 | Tyler McDaniel
This report is our overview of marketers priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the data by...
April 6, 2017 - April 7, 2017
March 28, 2017