Roles We Serve

Marketing & Strategy:

Technology Management:

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Forrester Research For:

B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: The Forrester New Wave™: Sales Social Engagement Tools, Q2 2019

The Eight Providers That Matter Most And How They Stack Up

April 18, 2019 | Mary Shea

In Forrester's evaluation of the emerging market for sales social engagement tools, we identified the eight most significant providers in the category — Dynamic Signal, EveryoneSocial, Facelift brand...

Report: The Future Of Sales Enablement Is The C-Suite

Lead Change By Calibrating Selling Motions To Buying Preferences

April 3, 2019 | Mary Shea

Whether or not your organization is one of the only 25% that have a mature sales enablement (SE) function in place, know that evolving buyer dynamics demand a scope well beyond the content-focused...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Add Social Engagement To Your B2B Selling Repertoire

May 15, 2019

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