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Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.
To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.
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April 8, 2015 | Peter O'Neill
March 23, 2015 | Peter O'Neill
March 18, 2015 | Peter O'Neill
March 13, 2015 | Peter O'Neill
Introducing Forrester's IDEA Framework For Thought Leadership Marketing
April 9, 2015 | Laura Ramos
From medical devices to heavy equipment, commercial products, technology, and financial and professional services, business-to-business (B2B) marketing professionals need to position their firms as...
SMB Software Adoption Reflects Customer Obsession
April 7, 2015 | Tim Harmon
The small and medium-size (SMB) market's laggard adoption of technology can be vexing to B2B marketing professionals. But SMBs are responding to the easing of the credit crunch with investment plans...
B2B Marketing, Marketing Messaging...
Return On Investment (ROI), Business Value of IT...
Go-To-Market Strategies, Information Management...
April 29, 2015 - April 30, 2015
April 29, 2015
May 26, 2015