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B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018

The 15 Providers That Matter Most And How They Stack Up

April 25, 2018 | Jay McBain

In our 25-criteria evaluation of through-channel marketing automation (TCMA) providers, we identified the 15 most significant ones — Ansira, Aprimo (Revenew), Averetek, BrandMaker, BrandMuscle,...

Report: Evaluate Your Approach To Successful B2B Content Marketing

Five Areas Create And Deliver More Customer Value

April 13, 2018 | Laura Ramos

To attract attention and build a following, B2B marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: B2B Marketing 2018

October 25, 2018 - October 26, 2018

Webinar: The Future Of Partner Marketing: Through-Channel Marketing Automation

June 13, 2018

Webinar: Lessons Learned From The Forrester New Wave™ On ABM Platforms

June 7, 2018

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