Forrester Research For:
Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.
To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.
VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing
October 1, 2015 | Peter O'Neill
September 9, 2015 | Tim Harmon
September 8, 2015 | Laura Ramos
September 3, 2015 | Peter O'Neill
Focus On People, Not Companies, To Increase Advocate Engagement
September 28, 2015 | Laura Ramos
Word of mouth and peer testimony are powerful business-to-business (B2B) marketing tools, with social, mobile, and the steady move to subscription-based business models making advocacy all the more...
North American Consumer Technographics®
September 28, 2015 | Gina Fleming
This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Consumer Technographics surveys and our ForecastView data. US...
Return On Investment (ROI), Business Value of IT...
Go-To-Market Strategies, Customer Relationship Management (CRM)...
December 2, 2015
December 10, 2015