Forrester Research For:
Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.
To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.
VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing
June 26, 2015 | Laura Ramos
June 22, 2015 | Kim Celestre
June 11, 2015 | Laura Ramos
June 9, 2015 | Peter O'Neill
Modern Marketing Widens The Lead-To-Revenue Process Gap
June 30, 2015 | Lori Wizdo
Customer relationship management (CRM) has traditionally been the core technology that organizations use to manage customer relationships. So it's no wonder that B2B marketers and their technology...
Through-Channel Marketing Amplifies Your Marketing Voice
June 29, 2015 | Tim Harmon
Most B2B companies have thought of B2B channels (agents, distributors, resellers, and so on) as distribution channels or, more limitedly, sales channels for many years. But B2B marketing...
Tech Partners & Channels, Technology Product Strategies...
B2B Marketing, Marketing Messaging...
Go-To-Market Strategies, Customer Experience Management...
September 15, 2015