Forrester Research For:
Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.
To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.
VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing
August 18, 2015 | Laura Ramos
August 18, 2015 | Lori Wizdo
August 4, 2015 | Tim Harmon
July 28, 2015 | Lori Wizdo
August 12, 2015 | Peter O'Neill
With over 380 million users and growing at two new members per second, LinkedIn continues to rapidly evolve into a desired marketing platform for B2B businesses. And, increasingly, B2B marketers are...
The 10 Most Significant Trends Affecting The Tech Channel
August 5, 2015 | Tim Harmon
The changes churning the tech channel are at an all-time high. Yes, channel partners are finally starting to get the gist of cloud business models, and they are developing services businesses around...
Tech Partners & Channels, Technology Product Strategies...
Return On Investment (ROI), Business Value of IT...
Return On Investment (ROI), Measurement...
September 15, 2015
September 3, 2015
September 29, 2015