Forrester Research For:
Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.
To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.
VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing
May 26, 2016 | Steven Wright
May 13, 2016 | Steven Casey
May 4, 2016 | Mary Shea
May 3, 2016 | Laura Ramos
Social Selling Helps Restore B2B Buyer And Seller Balance
May 25, 2016 | Mary Shea
In a digital-first environment where the salesperson is no longer the sole purveyor of information, B2B buyers have more choices around how, when, and where they engage with vendors. Tight...
Set Yourself These Objectives When Implementing SE Automation
May 23, 2016 | Steven Wright
B2B marketers face an overwhelming array of sales enablement (SE) technologies that run across a broad spectrum of features and functionality. Five key areas, ranging from content management to...
Attribution, Contextual Marketing...
B2B, Marketing Measurement...
June 20, 2016
September 12, 2016