Forrester Research For:
Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.
To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.
VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing
October 1, 2015 | Peter O'Neill
September 9, 2015 | Tim Harmon
September 8, 2015 | Laura Ramos
September 3, 2015 | Peter O'Neill
October 7, 2015 | Laura Ramos
Successful B2B marketing depends on content marketing to engage prospects and customers, as well as to support more effective sales execution. Marketers must prove that budgets spent on content...
Focus On People, Not Companies, To Increase Advocate Engagement
September 28, 2015 | Laura Ramos
Word of mouth and peer testimony are powerful business-to-business (B2B) marketing tools, with social, mobile, and the steady move to subscription-based business models making advocacy all the more...
Buyer Engagement, Customer Advocacy...
Marketing Methods, Marketing Messaging...
December 2, 2015
December 10, 2015