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B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

The Six Providers That Matter Most And How They Stack Up

October 15, 2018 | Lori Wizdo

In our 36-criteria evaluation of B2B marketing automation platform (MAP) providers, we identified the six most significant ones — Act-On Software, bpm'online, Marketo, Oracle, Salesforce, and SAP —...

Report: Turn B2B Customer Goodwill Into Gold

Use Four Advocate Marketing Personalities To Set Your Customer Engagement Strategy And Deliver Positive Outcomes

October 3, 2018 | Laura Ramos

Creating disjointed customer programs to tactically address demands for references, evidence, and feedback ends up confusing customers, burning them out, or creating less-than-ideal experiences. Read...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: How Data Providers Have Evolved To Meet The Needs Of B2B Marketers

October 30, 2018

Forum: B2B Marketing 2018

October 25, 2018 - October 26, 2018

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