Roles We Serve

Marketing & Strategy:

Technology Management:

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Forrester Research For:

B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: L2RM Practitioners Realize Performance Gains, But Significant Headroom Remains

Benchmarks: The Lead-To-Revenue Playbook

February 21, 2018 | Lori Wizdo

In Q3 2017, Forrester surveyed 628 B2B marketers about their marketing strategies, plans, tactics, and use of marketing technologies. We analyzed the results of those whose firms had implemented a...

Report: Making The Right Choices For Your L2RM Tech Stack

Tools And Technology: The Lead-To-Revenue Playbook

February 21, 2018 | Lori Wizdo

B2B marketers depend on technology to collect data, generate insights, target audiences, and deliver relevant interactions. In fact, effective use of marketing technology is often the base for...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: B2B Marketing 2018

October 25, 2018 - October 26, 2018

Webinar: Benchmarks 2018: The State Of B2B Marketing Practice

February 22, 2018

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