Forrester Research For:
Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.
To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.
VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing
July 28, 2015 | Lori Wizdo
July 2, 2015 | Laura Ramos
June 26, 2015 | Laura Ramos
June 22, 2015 | Kim Celestre
How To Successfully Enable Your Sales Teams To Utilize Their Social Networks
July 28, 2015 | Peter O'Neill
Despite the promises of social selling's profound impact on sales processes, sales and marketing professionals tell us that they don't know how to get started with a formal program that will deliver...
Two Winners And One Finalist Demonstrate That Social Marketing Can Deliver Business Value With The Right Approach
July 27, 2015 | Erna Alfred Liousas
B2B marketing professionals trip and stumble trying to find social marketing approaches that can make the slightest dent in their business objectives. The good news is that some marketers have...
Go-To-Market Strategies, Customer Relationship Management (CRM)...
Tech Partners & Channels, Technology Product Strategies...
Product Portfolio Strategies, Competitive Analysis...
September 15, 2015
September 3, 2015
September 10, 2015