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B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Vice President and Research Director Peter O'Neill (01:56)

Market Imperatives For Today’s B2B Marketing Professionals

Align selling experiences to buyer expectations:

Brief: B2B Content Fails The Customer Engagement Test

Digitally enable sales and channels:

The Sales Enablement Execution Landscape

​Engage at your customers' moment of need:

B2B Marketers Must Step Up to Message Management

The Lead-To-Revenue Playbook For 2015

Turn big data into actionable customer insights:

B2B Marketing's Big Data Destiny

B2B Marketing Blog

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Latest Research For This Role

Report: CRM Plus Marketing Automation Equals Engagement

Modern Marketing Widens The Lead-To-Revenue Process Gap

June 30, 2015 | Lori Wizdo

Customer relationship management (CRM) has traditionally been the core technology that organizations use to manage customer relationships. So it's no wonder that B2B marketers and their technology...

Report: Turn Your Channel Into A Marketing Machine

Through-Channel Marketing Amplifies Your Marketing Voice

June 29, 2015 | Tim Harmon

Most B2B companies have thought of B2B channels (agents, distributors, resellers, and so on) as distribution channels or, more limitedly, sales channels for many years. But B2B marketing...

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Analysts Serving This Role

  • Michael Speyer

    Michael Speyer

    Tech Partners & Channels, Technology Product Strategies...

  • Laura Ramos

    Laura Ramos

    B2B Marketing, Marketing Messaging...

  • Kim Celestre

    Kim Celestre

    Go-To-Market Strategies, Customer Experience Management...

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Upcoming Events For This Role

Forum: ML SYDNEY 2015

September 15, 2015

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