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B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: Model The ROI Of B2B Marketing Technology Investments

Business Case: The B2B Marketing Playbook

November 21, 2017 | Rusty Warner

B2B marketing technologies promise to grow revenue by improving marketing performance and providing better customer experience. This report helps B2B marketing professionals make a convincing...

Report: Metrics That Matter For B2B Marketers

Performance Management: The B2B Marketing Playbook

November 16, 2017 | Allison Snow

B2B marketers must do more than measure things like click-through rates and event attendance; they need to show how their activity directly affects business results. This report helps marketers...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Predictions 2018 For B2B Marketing

November 30, 2017

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