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B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: Virtual And Augmented Reality For B2B Marketers

Overcome Real Barriers To Success With Virtual Solutions

September 20, 2017 | Steven Casey

Virtual reality (VR) and augmented reality (AR) solutions are revolutionizing the way large and complex B2B products get marketed and sold — just as their 3D modeling precursors forever changed the...

Report: Peer Stories And Credible Data Attract And Engage B2B Buyers

Use Short-Form Interactive Content To Capture Customers' Attention

September 7, 2017 | Laura Ramos

Business purchase decision makers want content that comes from other customers and unbiased sources with evidence- and fact-based viewpoints. They also prefer to consume content that gets published...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: B2B Marketing 2017

October 5, 2017 - October 6, 2017

Workshop: Advanced Customer Journey Mapping

September 20, 2017

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