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B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: B2B Sales Force Digital Transformation: Three Global Leaders Share Best Practices

Fuel Your Evolution With An Innovation Mindset

July 26, 2017 | Mary Shea

B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. By gleaning best practices from three global digital sales leaders at Cisco Systems,...

Report: Vendor Landscape: B2B Marketing Data Providers, Q3 2017

July 26, 2017 | Steven Casey

Many B2B marketers believe that inaccurate and incomplete data is a hard fact of life that is too difficult and expensive to fix — even though it eats marketing ROI and eviscerates good customer...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: B2B Marketing 2017

September 26, 2017 - September 27, 2017

Webinar: Pave The Path To Customer Obsession With Six Key Dimensions Of B2B Data

July 27, 2017

Webinar: Best Practices for XaaS Sales In A Multimodel Business

September 18, 2017

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