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B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: Take The Measure Of Your L2RM Maturity

Assessment: The Lead-To-Revenue Playbook

October 23, 2017 | Lori Wizdo

B2B marketers implementing a lead-to-revenue management (L2RM) program for the first time — or expanding an immature program — often underestimate the scope of the change required to transform this...

Report: A Blueprint For Successful B2B Video Marketing

Drive Revenue And Buyers' Engagement With Effective Use Of Video

October 20, 2017 | Nick Barber

Unlike static formats, video can pack a lot of information into a small but eye-catching package. B2B buyers are wired to process visual information and remember stories, making video an ideal medium...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Predictions 2018 For B2B Marketing

November 30, 2017

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