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B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: A Blueprint For Successful B2B Video Marketing

Drive Revenue And Buyers' Engagement With Effective Use Of Video

October 20, 2017 | Nick Barber

Unlike static formats, video can pack a lot of information into a small but eye-catching package. B2B buyers are wired to process visual information and remember stories, making video an ideal medium...

Report: Global Business Technographics® Data & Analytics Survey, 2017: Overview

A Business Technographics Presentation

October 16, 2017 | Brian Luu

This report is an overview of the Forrester Data Global Business Technographics® Data And Analytics Survey, 2017. Topics include the top data-driven initiatives; business intelligence drivers and...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Predictions 2018 For B2B Marketing

November 30, 2017

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