Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: Develop Your Revenue Growth And Acceleration Strategy

Strategic Plan: The Lead-To-Revenue Playbook

December 8, 2017 | Lori Wizdo

The lead-to-revenue management (L2RM) strategic plan links the L2RM vision with the processes and tactics through which B2B marketers will realize this vision. This report describes the necessary...

Report: Plan, Don't Hope, For Lead-To-Revenue Benefits

Performance Management: The Lead-To-Revenue Playbook

December 7, 2017 | Lori Wizdo

Countless benefits are forecast to build the lead-to-revenue management (L2RM) business case. Forrester recommends that B2B marketing executives implement a benefits realization program to govern...

View more research

Analysts Serving This Role

View more analysts