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Forrester Research For:

B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017: Overview

A Business Technographics Presentation

July 17, 2017 | Ryan Halliday

This report is an overview of the Forrester Data Global Business Technographics Priorities And Journey Survey, 2017. It covers the broad patterns seen among business and technology decision makers...

Report: The Strategic Messaging Assessment

Evaluate Your Message Management Discipline

June 28, 2017 | Lori Wizdo

Business marketers know that communication can become muddled — affecting customer experience and engagement outcomes — as different stakeholders engage with customers without the connective tissue...

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