Forrester Research For:
Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.
To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.
VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing
July 28, 2015 | Lori Wizdo
July 2, 2015 | Laura Ramos
June 26, 2015 | Laura Ramos
June 22, 2015 | Kim Celestre
Amplify Your Marketing Voice With One Of These 14 Vendors
August 4, 2015 | Tim Harmon
In Forrester's evaluation of through-channel marketing automation (TCMA) platforms, we identified 14 significant vendors Averetek, Balihoo, BrandMaker, Brandmuscle, Bridgeline Digital, Distribion,...
How To Successfully Enable Your Sales Teams To Utilize Their Social Networks
July 28, 2015 | Peter O'Neill
Despite the promises of social selling's profound impact on sales processes, sales and marketing professionals tell us that they don't know how to get started with a formal program that will deliver...
B2B Marketing, Marketing Messaging...
Return On Investment (ROI), Business Value of IT...
Return On Investment (ROI), Measurement...
September 15, 2015
September 3, 2015
September 10, 2015