Forrester Research For:
Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.
To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.
VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing
February 2, 2016 | Steven Wright
January 6, 2016 | Steven Wright
December 10, 2015 | Peter O'Neill
November 27, 2015 | Peter O'Neill
How To Get Better And Better At Revenue Performance Management
January 15, 2016 | Lori Wizdo
In study after study, B2B marketers are demonstrating their commitment to measuring and reporting on revenue performance metrics. But, what do you do when the improvement trending stalls? Or what do...
Why More B2B Companies Are Outsourcing Early-Stage Selling Activities
January 6, 2016 | Mary Shea
As business-to-business (B2B) companies better align the buyer's and seller's journey, inside sales teams will play a more prominent role in the buyer's engagement process while simultaneously...
Go-To-Market Strategies, Marketing Messaging...
Buyer Engagement, Customer Advocacy...
Tech Partners & Channels, Technology Product Strategies...
February 18, 2016
March 17, 2016