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B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Vice President and Research Director Peter O'Neill (01:56)

Market Imperatives For Today’s B2B Marketing Professionals

Align selling experiences to buyer expectations:

Brief: B2B Content Fails The Customer Engagement Test

Digitally enable sales and channels:

The Sales Enablement Execution Landscape

​Engage at your customers' moment of need:

B2B Marketers Must Step Up to Message Management

The Lead-To-Revenue Playbook For 2015

Turn big data into actionable customer insights:

B2B Marketing's Big Data Destiny

B2B Marketing Blog

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Latest Research For This Role

Report: Establish Your B2B Advocate Marketing Goals Before Choosing Tech Suppliers

Specialized Offerings Help Scale And Unify Engagement Programs

November 18, 2015 | Laura Ramos

Specialist technology and service providers offer advocate marketing solutions aimed at encouraging your customers and employees to endorse your business brand and share experiences. While they help...

Report: Channel Partners' Shifting Value-Add — And Their Digital Potential

Today's Value-Added Services Imperative: Broader, Deeper Business Relevance

November 17, 2015 | Tim Harmon

Channel partners historically have built their businesses on services that envelope physical goods: delivery/logistics, installation/configuration, onsite support, and so on. But as more and more...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Predictions For B2B Marketing Professionals In 2016

December 10, 2015

Webinar: B2B Inside Sales: "Inside" Or "Out" — That Is The Question

January 7, 2016

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