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B2B Marketing Professionals

Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.

To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.

Who this role is for:

VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing

Latest Research For This Role

Report: Global Business Technographics® Data & Analytics Survey, 2017: Overview

A Business Technographics Presentation

October 16, 2017 | Brian Luu

This report is an overview of the Forrester Data Global Business Technographics® Data And Analytics Survey, 2017. Topics include the top data-driven initiatives; business intelligence drivers and...

Report: Predictions 2018: Digital Disruption Is The New Normal For B2B Marketing

Refine B2B Marketing's Remit To Meet The Demands Of The New Business Consumer

October 5, 2017 | Lori Wizdo

Historically, marketers in B2B companies have had less strategic influence than their compatriots in sales and product (e.g., engineering and manufacturing) roles. But in 2018, forces that have been...

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Analysts Serving This Role

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