Forrester Research For:
Today's buyers are more demanding, informed, and value-sensitive, and they have more choices than ever before.
To succeed, B2B marketers must recognize the different types of buyers and understand the problems they are trying to solve, be able to demonstrate clear value to the buyers, and infuse outside-in thinking in all teams that support the selling system.
VP/Director of Marketing
VP/Director of Sales Enablement
VP/Director of Channel Marketing
VP/Director of Demand Generation
VP/Director of Product or Solutions Marketing
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May 6, 2015 | Lori Wizdo
May 6, 2015 | Peter O'Neill
April 8, 2015 | Peter O'Neill
March 23, 2015 | Peter O'Neill
Make Thought Leadership The Tip Of Your Content Marketing Pyramid
May 22, 2015 | Laura Ramos
Great marketing content fuels the demand generation engine, boosts brand visibility, and attracts buyers interested in the problems your company can solve. But when business-to-business (B2B)...
Death Of A (B2B) Salesman
May 8, 2015 | Peter O'Neill
This report, originally written for eBusiness and channel strategy professionals, includes content relevant to B2B marketers, especially those leading sales enablement initiatives in...
Marketing Methods, Go-To-Market Strategies...
Product Portfolio Strategies, Competitive Analysis...
Tech Partners & Channels, Technology Product Strategies...
September 15, 2015
May 26, 2015
June 4, 2015