B2B eCommerce

Business-to-business (B2B) eCommerce involves interactions and transactions between a company and its trading partners: suppliers, collaborators, subsidiaries, and large institutional customers. These exchanges can take place via a value-added network or proprietary connection. More often, they are conducted online or via a mobile device, with applications that are highly automated and require very little human involvement.

Research

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  • For eBusiness & Channel Strategy Professionals

    Report: Death Of A (B2B) Salesman: Two Years Later

    Two years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their shift to self-serve and demanding higher-quality interact...

  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: B2B Commerce Suites, Q1 2017

    In our 35-criteria evaluation of B2B commerce suite providers, we identified the 11 most significant vendors — Apttus, CloudCraze, Episerver, IBM, Insite Software, Intershop, Magento, Oracle Com...

  • For eBusiness & Channel Strategy Professionals

    Report: Realign B2B Channels For A Post-Disruption World

    As B2B customers demand frictionless buy flows, global competition erodes margins, and manufacturers crave direct customer engagement, layers of middlemen are under pressure to evolve — or die. ...

  • For eBusiness & Channel Strategy Professionals

    Report: A Brand New Day In B2B Commerce

    B2B brands that do not sell direct are disappointing customers and leaving money on the table. New research shows that B2B buyers want to engage directly with brands, which is calling into quest...

  • For Application Development & Delivery Professionals

    Report: B2B Commerce Needs A Mobile Mindshift

    Why are there so few good mobile apps for business-to-business (B2B) eCommerce? Neither of the two Bs in B2B is currently doing enough to support mobile, employee-driven purchases. People who ne...

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Analysts who cover B2B eCommerce