B2B eCommerce

Business-to-business (B2B) eCommerce involves interactions and transactions between a company and its trading partners: suppliers, collaborators, subsidiaries, and large institutional customers. These exchanges can take place via a value-added network or proprietary connection. More often, they are conducted online or via a mobile device, with applications that are highly automated and require very little human involvement.

Latest Research

  • For CIO Professionals

    REPORT: Vendor Landscape: B2B Business Networks, 2017 To 2018

    Leaders Exploit Scope And Scale, While Competitors Push Collaboration And Specialization

    November 15, 2017 Andrew Bartels

    Business networks play a key role in the age of the (business) customer, underpinning B2B eCommerce; connecting buyers and suppliers to exchange purchase orders (POs), invoices, and supply chain documents; and providing venues for collaboration. CIOs and their business partners face more network options as differences blur between networks in terms of industry focus, direct versus indirect goods, and transaction visibility. But new specialization in networks makes the choice of which to use more challenging. This report helps decision makers find the right networks for their firms.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Organize And Staff For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook

    November 7, 2017 John Bruno

    Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent a once-in-a-generation test of the people called upon to lead an organization in the age of the customer. This report explores how leading eCommerce entities are structuring, hiring, and staffing for such an important and pervasive business transformation. It also provides a useful RASCI chart for digital business professionals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Driving Customer Engagement With B2B Ratings And Reviews

    Processes: The B2B eCommerce Playbook

    November 7, 2017 John Bruno

    Few B2B companies doubt the value of having ratings and reviews on their websites. But developing and offering any feature comes with a price. This report shows how B2B digital business professionals can use best practices and proven methodologies to determine when conditions are right for implementing ratings and reviews. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Use Forrester's Digital Maturity Model To Evaluate Your B2B Digital Progress

    Assessment: The B2B eCommerce Playbook

    September 26, 2017Andy Hoar

    With the B2B C-suite increasingly demanding that companies make more informed digital investment decisions, B2B digital professionals are now closely measuring their progress and benchmarking their maturity. Forrester offers a new framework, the Digital Maturity Model 5.0, to help you compare your investments in human capital, business processes, and technology infrastructure to your peers. This is an update of a previously published report; we revised this edition to factor in our new Digital Maturity Model 5.0.

  • For CMO Professionals

    REPORT: Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global)

    ForecastView Document

    September 25, 2017 Jennifer Adams, Andy Hoar

    eCommerce is critical for companies, both to acquire new customers and to grow existing customer relationships. Enterprise commerce suites support basic capabilities like running an online catalog, shopping carts, and promotions. Vendors continue to evolve their product offering to support order fulfillment and enable a seamless online customer experience. In the last few years, we've seen the emergence of low-cost easy-to-use platforms focusing on the SMB market. In this data-driven report, we examine the outlook for commerce platforms over the next five years.

View all research

Analysts Who Cover B2B eCommerce

View all related analysts