Forrester Research For:
B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing
January 17, 2017 | Susan Bidel
January 16, 2017 | Ryan Skinner
January 12, 2017 | Carlton Doty
January 9, 2017 | Jessica Liu
Landscape: The Mobile Marketing Playbook
January 23, 2017 | Jennifer Wise
Your customers are on mobile devices; you need to find out: how many, what they expect, and what they are doing. Use these answers to inform your mobile marketing strategy to go beyond mobile as a...
What You Think Is Valuable Engagement For Your Brand May Not Really Be That Valuable
January 19, 2017 | Tina Moffett
B2C marketers are measuring engagement to gauge the success of online marketing campaigns, but engagement rate are meaningless — and in some cases harmful — if not measured correctly. Read this...
Marketing Organizational Structure, Social Media Communications...
Marketing Methods, Social Marketing...
Marketing Measurement, Advertising...
June 8, 2017 - June 9, 2017
January 26, 2017