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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

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Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Report: Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

Infuse digital across marketing planning:

Report: The Future Of Digital Media Buying

Playbook: The Social Marketing Playbook For 2015

Embrace mobile across the customer life cycle:

Report: Become Agile To Improve Your Mobile Approach

Playbook: The Mobile Marketing Playbook For 2015

Turn big data into actionable insights:

Report: The Gross Rating Point Gets An Extreme Makeover

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B2C Marketing Blog

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Latest Research For This Role

Report: Marketers Beware: Google's Mobile-Friendly Search Will Bury Your Mobile-Unfriendly Sites

Don't Let This Good Crisis Go To Waste — Use It To Drive Your Mobile Mind Shift

April 21, 2015 | Jennifer Wise

On April 21, 2015, Google will change its search results for smartphones. When Google's new ranking algorithm deems a site to be mobile-friendly, the site will show up higher in search results. With...

Report: Brief: The Local Marketing Opportunity

Showcase Your National Brand Where It Matters Most

April 20, 2015 | Shar VanBoskirk

Now is the time to initiate a local digital marketing strategy; new technologies have lowered the barriers that previously made marketers shy away from the scale issues associated with local. This...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

Webinar: Stop Making Content. Start Creating Value.

May 12, 2015

Webinar: Blast Your 2005 Content Marketing Processes Into 2015

June 10, 2015

View more events