Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

Infuse digital across marketing planning:

The Future Of Digital Media Buying

The Social Marketing Playbook For 2015

Embrace mobile across the customer life cycle:

Become Agile To Improve Your Mobile Approach

The Mobile Marketing Playbook For 2015

Turn big data into actionable insights:

The Gross Rating Point Gets An Extreme Makeover

B2C Marketing Blog

View more posts

Latest Research For This Role

Report: Build An Empowered Media Buying Team

Organization: The Digital Media Buying Playbook

July 27, 2015 | Richard Joyce

Efficient and effective digital media buying requires a commitment to the right partnerships, staffing, and organizational structure. This organization report of the digital media buying playbook...

Report: Content Marketers Should Use Messaging Apps To Build Long-Term Customer Relationships

Marketers Miss Depth And Relationship Opportunities On The Path To Purchase

July 24, 2015 | Clement Teo

The Asia Pacific (AP) region is a leader in innovative messaging apps. Apps like WeChat, Line, and KakaoTalk are transforming into digital platforms where users interact and trade, giving marketers...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: Connect | Engage | Deliver

September 15, 2015

Webinar: How To Build Trust In A Connected World

September 2, 2015

Forum: CX EUROPE 2015

November 16, 2015 - November 17, 2015

View more events