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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Personal At Last For B2C Marketers

Infuse digital across marketing planning:

The Digital Media Buying Playbook

The Social Marketing Playbook

Embrace mobile across the customer life cycle:

Marketing Strategy For The Mobile Mind Shift

The Mobile Marketing Playbook

Turn big data into actionable insights:

The Social Intelligence Playbook

B2C Marketing Blog

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Latest Research For This Role

Report: Brief: How To Organize For Email Marketing

Organization: The Email Marketing Playbook

April 28, 2016 | Rebecca McAdams

Email organizations have no standard organization model, have unspecific road maps, are using basic measurement, and are superficially applying customer insights to their marketing. This report...

Report: Maximize Walled Gardens Without Sacrificing Customer Intelligence

Marketers Negotiate The Tradeoff Between Data Accuracy And Ownership In Their Bid To Achieve Customer Centricity

April 27, 2016 | Samantha Merlivat

A lot of ink has been spilled over the ascendance of media walled gardens in 2015. Their proposition is compelling: using deterministic customer identifications, companies like Google and Facebook...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CXDC 2016

September 12, 2016

Webinar: Use The Forrester Wave To Select The Right Search Marketing Agency

May 2, 2016

Webinar: Introducing Two Types Of Content Marketing

May 18, 2016

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