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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Social Technographics® Reveals Who Your Social Audience Is — And How To Approach Them

Landscape: The Social Marketing Playbook

July 20, 2018 | Jessica Liu

The question for B2C marketers is no longer whether your customers use social media but how you can best use social media to interact with those customers. But how well do you know your customers on...

Report: Customer-Obsessed Marketing Demands Unified Measurement

Vision: The Marketing Measurement And Insights Playbook

July 19, 2018 | Tina Moffett

Today's increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and attribution models, fail to properly credit marketing...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Where To Invest: The 20 Martech Tools To Consider

July 31, 2018

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