Forrester Research For:
B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing
November 25, 2015 | Thomas Husson
November 18, 2015 | Fatemeh Khatibloo
November 10, 2015 | Thomas Husson
November 9, 2015 | Thomas Husson
Tools And Technology: The Email Marketing Playbook
November 25, 2015 | Shar VanBoskirk
This report helps marketing leaders select tools and technologies to enhance their email marketing programs. Most email marketers outsource the delivery of their email marketing programs because it...
Go Beyond The Beacon Hype To Make Sense Of Location-Based Marketing
November 24, 2015 | Thomas Husson
Location-based data provided by technologies like beacons is opening up new opportunities for marketers. This report helps B2C marketers separate hype from reality and anticipate the broader...
Social Media Communications...
Marketing & Strategy...
December 7, 2015
December 8, 2015