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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Personal At Last For B2C Marketers

Infuse digital across marketing planning:

The Digital Media Buying Playbook

The Social Marketing Playbook

Embrace mobile across the customer life cycle:

Marketing Strategy For The Mobile Mind Shift

The Mobile Marketing Playbook

Turn big data into actionable insights:

The Social Intelligence Playbook

B2C Marketing Blog

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Latest Research For This Role

Report: The World's Largest Digital Market Goes Programmatic

Decoding China's Unique Programmatic Media Buying Ecosystem

May 20, 2016 | Xiaofeng Wang

Digital media buying isn't just going programmatic in North America — it's also booming in China, the world's second-largest digital advertising market. However, China's ecosystem is less mature,...

Report: Brief: Publishers Must Invest In First-Party Data Protection

Safeguard Your Single Most Important Asset

May 18, 2016 | Susan Bidel

First-party data is publishers' single most important asset: It represents their one-to-one connection with consumers. With consumer concerns about privacy on the rise, it is incumbent upon...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Pre-Forum Workshop: Advanced Customer Journey Mapping

June 20, 2016

Webinar: Thriving In The Post-Digital Age

June 1, 2016

Webinar: How To Engage Customer On Messaging Apps

June 20, 2016

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