Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Personal At Last For B2C Marketers

Infuse digital across marketing planning:

The Digital Media Buying Playbook

The Social Marketing Playbook

Embrace mobile across the customer life cycle:

Marketing Strategy For The Mobile Mind Shift

The Mobile Marketing Playbook

Turn big data into actionable insights:

The Social Intelligence Playbook

Latest Research For This Role

Report: Bridge The Divide Between Social Marketing And Compliance

Social Marketing Best Practices From Financial Services, Healthcare, And Pharmaceuticals For All Marketers

June 22, 2017 | Erna Alfred Liousas

Adding social to your overall marketing strategy is no easy task for any company. B2C marketers in heavily regulated industries such as financial services, healthcare, and pharmaceuticals face even...

Report: Executive Q&A: Make The Most Of Your Loyal Advocates

Continuous Improvement: The Customer Loyalty Playbook

June 20, 2017 | Emily Collins

One of the purported benefits of loyal customers is that they recommend you to friends and family — and recommendations and referrals are great ways to acquire qualified prospects who are more likely...

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Analysts Serving This Role

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Upcoming Events For This Role

Workshop: UX Design Essentials

June 27, 2017

Webinar: Adopt Agile Marketing Planning Processes

June 28, 2017

Webinar: Collaborate With Finance To Prove Marketing's Business Value

July 18, 2017

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