Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Personal At Last For B2C Marketers

Infuse digital across marketing planning:

The Digital Media Buying Playbook

The Social Marketing Playbook

Embrace mobile across the customer life cycle:

Marketing Strategy For The Mobile Mind Shift

The Mobile Marketing Playbook

Turn big data into actionable insights:

The Social Intelligence Playbook

B2C Marketing Blog

View more posts

Latest Research For This Role

Report: A Marketer's Guide To The Mobile Mind Shift

Landscape: The Mobile Marketing Playbook

January 23, 2017 | Jennifer Wise

Your customers are on mobile devices; you need to find out: how many, what they expect, and what they are doing. Use these answers to inform your mobile marketing strategy to go beyond mobile as a...

Report: Measure Marketing Engagement Right Or Not At All

What You Think Is Valuable Engagement For Your Brand May Not Really Be That Valuable

January 19, 2017 | Tina Moffett

B2C marketers are measuring engagement to gauge the success of online marketing campaigns, but engagement rate are meaningless — and in some cases harmful — if not measured correctly. Read this...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: Digital Transformation Europe 2017

June 8, 2017 - June 9, 2017

Webinar: Prepare For The Dawn Of "Less Is More" In Marketing, Where Quality Experiences Top Quantities of Advertising

January 26, 2017

View more events