Forrester Research For:
B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing
Register as a guest to explore the Forrester content that aligns with your professional role.Register
Already registered as a client or guest? Log in.
April 30, 2015 | Clement Teo
April 27, 2015 | Xiaofeng Wang
April 24, 2015 | Luca Paderni
April 20, 2015 | Nate Elliott
The Forrester Readiness Index: Digital Marketing, 2015
May 19, 2015 | Jitender Miglani
When evaluating global markets, digital marketing vendors and agencies need to consider more than just a country's macroeconomic conditions or online advertising spending. They need to understand...
It's Time To Think Outside The Reel
May 13, 2015 | Jennifer Wise
Mobile video advertising is the new shiny object in the nascent mobile ad market, and marketing leaders want more clarity on the merits and execution of this promising format. Too many marketers...
Marketing & Strategy...
Marketing Measurement, Ad Networks/Ad Servers/Ad Exchanges...
Marketing Methods, Acquisition Marketing...
September 15, 2015
June 1, 2015
June 10, 2015