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Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Build A Road Map For Personal Identity And Data Management

March 8, 2019 | Fatemeh Khatibloo

The era of personal identity and data management (PIDM) is here, spurred by increasingly privacy-aware consumers, new privacy regulations, and a crop of Silicon Valley advocates for data ethics. To...

Report: Second-Party Data Powers Customer-Focused Advertising

Another Marketer's First-Party Data Complements And Extends Yours

March 8, 2019 | Joanna O'Connell

In the age of the customer, marketers require solid, reliable data upon which to build individual IDs, segment profiles, and models to reach prospects. First-party data lies at the core of these...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Your DTC Strategy Should Start With Direct-To-Value

April 30, 2019

Forum: Consumer Marketing 2019

April 2, 2019 - April 3, 2019

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