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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

Infuse digital across marketing planning:

The Future Of Digital Media Buying

The Social Marketing Playbook For 2015

Embrace mobile across the customer life cycle:

Become Agile To Improve Your Mobile Approach

The Mobile Marketing Playbook For 2015

Turn big data into actionable insights:

The Gross Rating Point Gets An Extreme Makeover

B2C Marketing Blog

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Latest Research For This Role

Report: The Only Impression Worth Advertisers' Money Is A Viewable Impression

Trading Terms For Digital Media Finally Embrace Quality Controls

September 2, 2015 | Susan Bidel

The entire digital advertising industry is wondering why it's taking so long for viewability to become table stakes: an accepted, established standard upon which digital display and video and...

Report: Brief: Create Social Marketing Videos That Connect With Customers

August 25, 2015 | Erna Alfred Liousas

Video in social media can be valuable for marketers, despite its current sluggish engagement. This report showcases video examples and best practices to inspire and direct your own efforts.

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Connect | Engage | Deliver

September 15, 2015

Webinar: The Right Way To Measure Social Marketing

September 29, 2015

Forum: CX EUROPE 2015

November 16, 2015 - November 17, 2015

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