Roles We Serve

Marketing & Strategy:

Technology Management:

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Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: We Called It: Use Amazon Search To Ignite Product Discovery

September 18, 2018 | Collin Colburn

Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And...

Report: Spend On Marketing Performance Measurement Doubles By 2023

Benchmarks: The Marketing Measurement And Insights Playbook

September 17, 2018 | Jim Nail

Marketing performance measurement is becoming increasingly data-driven, applying sophisticated statistical analytic approaches to link marketing to revenue. Demand for software and services...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: The Forrester Wave™: Social Listening Platforms, Q3 2018

October 3, 2018

Webinar: Artificial Intelligence Transforms Marketing Performance Measurement

September 19, 2018

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