Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Fully Leverage Your Tech Investments With A Marketing Technology Office

Organization: The Enterprise Marketing Technology Playbook

November 16, 2018 | Joe Stanhope

Empowered customers engage with brands at any point in the customer life cycle, anytime and anywhere. Relevant real-time responses require batch-oriented, channel-focused campaign management teams to...

Report: Link Insights To Action With A Measurement-Driven Organization

Organization: The Marketing Measurement And Insights Playbook

November 15, 2018 | Tina Moffett

Firms are eager to develop a more advanced marketing performance measurement approach as the next step in optimizing marketing budgets. B2C marketers must coordinate measurement goals and...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Creative Advertising Technology: The Most Important Adtech You've Never Heard Of

January 15, 2019

Webinar: Predictions 2019: B2C Marketing

January 9, 2019

Webinar: The Psychology Of Points

December 18, 2018

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