Roles We Serve

Marketing & Strategy:

Technology Management:

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Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: The Digital Transformation Of Video Advertising Arrives

Addressable And Advanced TV Buying Hits The Inflection Point

May 16, 2018 | Jim Nail

Television advertising has resisted the tide of technological change — until now. The ANA/Forrester Q1 2018 US State Of TV And Online Video Advertising Online Survey shows that adoption of...

Report: How Dirty Is Your Data?

Strategic Plan: The Customer Trust And Privacy Playbook

May 14, 2018 | Fatemeh Khatibloo

As consumers' privacy concerns grow, marketers must rethink their data practices. Today's data governance practices — the rules that guide what consumer data a company collects; how it stores,...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: When And Where To Invest: Adtech Solutions For Customer-Obsessed Marketers

June 20, 2018

Webinar: The Five Search Marketing Trends To Know In 2018

June 19, 2018

Webinar: Tune Up Your US Digital Advertising Budget

June 12, 2018

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