Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

Tools And Technology: The Enterprise Marketing Technology Playbook

February 13, 2018 | Joe Stanhope

In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS —...

Report: The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

The 12 Providers That Matter Most And How They Stack Up

February 13, 2018 | Rusty Warner

In our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Consumer Marketing 2018

April 5, 2018 - April 6, 2018

Webinar: Use Agile Methodology To Embed Customer Obsession In Marketing

March 27, 2018

Webinar: Prepare Your Content For Omnichannel Execution

March 15, 2018

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