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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

Infuse digital across marketing planning:

The Future Of Digital Media Buying

The Social Marketing Playbook For 2015

Embrace mobile across the customer life cycle:

Become Agile To Improve Your Mobile Approach

The Mobile Marketing Playbook For 2015

Turn big data into actionable insights:

The Gross Rating Point Gets An Extreme Makeover

B2C Marketing Blog

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Latest Research For This Role

Report: Choose The Right ESP For Your Needs

Tools And Technology: The Email Marketing Playbook

November 25, 2015 | Shar VanBoskirk

This report helps marketing leaders select tools and technologies to enhance their email marketing programs. Most email marketers outsource the delivery of their email marketing programs because it...

Report: Brief: Fuel Contextual Marketing With Location Data

Go Beyond The Beacon Hype To Make Sense Of Location-Based Marketing

November 24, 2015 | Thomas Husson

Location-based data provided by technologies like beacons is opening up new opportunities for marketers. This report helps B2C marketers separate hype from reality and anticipate the broader...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: 2016 Mobile Predictions

December 7, 2015

Webinar: Introducing The Forrester Wave™: Content Marketing Platforms (CMPs)

December 8, 2015

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