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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Personal At Last For B2C Marketers

Infuse digital across marketing planning:

The Digital Media Buying Playbook

The Social Marketing Playbook

Embrace mobile across the customer life cycle:

Marketing Strategy For The Mobile Mind Shift

The Mobile Marketing Playbook

Turn big data into actionable insights:

The Social Intelligence Playbook

B2C Marketing Blog

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Latest Research For This Role

Report: Your Brand Needs Content Governance Now

Better Content Management Models Make Marketing Content More Accurate, On-Brand, Reusable, And Effective

February 22, 2017 | Ryan Skinner

Your brand is churning out all kinds of content at a high rate, but inconsistencies in that content are confusing your customers. Content marketers make things worse with their quixotic...

Report: Adopt Agile Marketing Planning Processes

Processes: The Marketing Measurement And Insights Playbook

February 22, 2017 | Tina Moffett

Marketing measurement and optimization helps B2C marketers update and develop programs as market conditions change. Today, data is analyzed and insights are derived continuously, enabling a more...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Consumer Marketing 2017

April 6, 2017 - April 7, 2017

Webinar: Content Intelligence For Marketing: A New Category And Breakout Vendors

March 30, 2017

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