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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

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Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

Infuse digital across marketing planning:

The Future Of Digital Media Buying

The Social Marketing Playbook For 2015

Embrace mobile across the customer life cycle:

Become Agile To Improve Your Mobile Approach

The Mobile Marketing Playbook For 2015

Turn big data into actionable insights:

The Gross Rating Point Gets An Extreme Makeover

B2C Marketing Blog

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Latest Research For This Role

Report: Assessing The Digital Marketing Opportunity Across The Globe

The Forrester Readiness Index: Digital Marketing, 2015

May 19, 2015 | Jitender Miglani

When evaluating global markets, digital marketing vendors and agencies need to consider more than just a country's macroeconomic conditions or online advertising spending. They need to understand...

Report: Executive Q&A: Five Key Questions To Kick Off Your Mobile Video Advertising Strategy

It's Time To Think Outside The Reel

May 13, 2015 | Jennifer Wise

Mobile video advertising is the new shiny object in the nascent mobile ad market, and marketing leaders want more clarity on the merits and execution of this promising format. Too many marketers...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Summit For Marketing Leaders

September 15, 2015

Webinar: Stop Making Content. Start Creating Value.

June 1, 2015

Webinar: Blast Your 2005 Content Marketing Processes Into 2015

June 10, 2015

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