Forrester Research For:
B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing
April 21, 2016 | Thomas Husson
April 20, 2016 | Rusty Warner
April 20, 2016 | Ryan Skinner
April 18, 2016 | Melissa Parrish
Organization: The Email Marketing Playbook
April 28, 2016 | Rebecca McAdams
Email organizations have no standard organization model, have unspecific road maps, are using basic measurement, and are superficially applying customer insights to their marketing. This report...
Marketers Negotiate The Tradeoff Between Data Accuracy And Ownership In Their Bid To Achieve Customer Centricity
April 27, 2016 | Samantha Merlivat
A lot of ink has been spilled over the ascendance of media walled gardens in 2015. Their proposition is compelling: using deterministic customer identifications, companies like Google and Facebook...
Mobile Marketing, Mobile Analytics...
Marketing Methods, Marketing & Strategy...
Listening Platforms, Social Intelligence...
September 12, 2016
May 2, 2016
May 18, 2016