Forrester Research For:
B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing
February 20, 2017 | Thomas Husson
February 9, 2017 | Shar VanBoskirk
February 8, 2017 | Thomas Husson
February 8, 2017 | Samantha Merlivat
February 17, 2017 | Samantha Ngo
B2C marketers rely on social insights to help them understand their local customers' needs, preferences, affinities, and behaviors. But multinational companies need to balance the universal...
Organization: The Mobile Marketing Playbook
February 15, 2017 | Thomas Husson
Instead of leveraging mobile as a way to transform the offline experience, marketing teams view mobile as a standalone channel. The result? Marketing leaders are unsure about how to organize and...
Business Intelligence, Attribution...
Social Marketing, Media Buying...
Marketing Measurement, Mobile Marketing...
April 6, 2017 - April 7, 2017
March 30, 2017