Roles We Serve

Marketing & Strategy:

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Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Now Tech: Cross-Channel Campaign Management, Q2 2019

Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

May 17, 2019 | Rusty Warner

B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

Report: Evaluate Your Marketing Performance Measurement Maturity

Assessment: The Marketing Measurement And Insights Playbook

May 15, 2019 | Jim Nail

Enterprises constantly ask their B2C marketing professionals to measure the impact of marketing and media campaigns on key business metrics. This requires marketers to go beyond reports of siloed...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: The Current State Of Content Marketing Platforms From A B2C And B2B Perspective

June 13, 2019

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