Forrester Research For:
B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing
February 20, 2017 | Thomas Husson
February 9, 2017 | Shar VanBoskirk
February 8, 2017 | Thomas Husson
February 8, 2017 | Samantha Merlivat
Better Content Management Models Make Marketing Content More Accurate, On-Brand, Reusable, And Effective
February 22, 2017 | Ryan Skinner
Your brand is churning out all kinds of content at a high rate, but inconsistencies in that content are confusing your customers. Content marketers make things worse with their quixotic...
Processes: The Marketing Measurement And Insights Playbook
February 22, 2017 | Tina Moffett
Marketing measurement and optimization helps B2C marketers update and develop programs as market conditions change. Today, data is analyzed and insights are derived continuously, enabling a more...
Omnichannel Customer Experience, Digital Business...
Online Marketing Technology, Marketing Measurement...
Marketing Methods, Social Marketing...
April 6, 2017 - April 7, 2017
March 30, 2017