Forrester Research For:
B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing
March 9, 2017 | Carlton Doty
March 8, 2017 | Melissa Parrish
February 24, 2017 | Samantha Ngo
February 20, 2017 | Thomas Husson
Continuous Improvement: The Social Marketing Playbook
March 23, 2017 | Jessica Liu
B2C marketers who have established their social marketing practices can't rest on their laurels. Social media is an increasingly larger part of the marketing mix, and social activity is expanding...
Actively Audit Your Social Technologies To Bypass Missteps
March 23, 2017 | Erna Alfred Liousas
The technology selection struggle isn't getting easier for B2C marketers, especially when it comes to fast-changing social technologies. Selecting social technologies is complicated, leading to a...
Social Marketing, Media Buying...
Online Marketing Technology, Marketing Measurement...
Online Display Advertising, Digital Marketing...
April 6, 2017 - April 7, 2017
March 30, 2017