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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Case Study: FactCool And Zizzi Leverage Martech Investments To Drive Digital Transformation

January 15, 2019 | Rusty Warner

This case study for B2C marketers examines how an online fashion retailer and a casual dining restaurant chain are using their enterprise marketing technology (EMT) investments to lead their firm's...

Report: Be A Loyalty Company, Not A Company With A Loyalty Program

Vision: The Customer Loyalty Playbook

January 14, 2019 | Emily Collins

Loyalty programs are more likely to conjure thoughts of points and discounts than authentic customer relationships. Companies that want to compete for their customers' loyalty need an evolved...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Balance Short- And Long-Term Objectives To Drive Business Growth

February 28, 2019

Webinar: How To Measure Social Marketing Programs

February 27, 2019

Webinar: Define And Measure Emotion For More Effective Customer Engagement

February 5, 2019

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