Forrester Research For:
B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing
March 27, 2017 | Jim Nail
March 24, 2017 | Ryan Skinner
March 9, 2017 | Carlton Doty
March 8, 2017 | Melissa Parrish
Choose The Right CCCM Solution To Drive Customer Obsession
March 27, 2017 | Rusty Warner
Forrester evaluated 15 suppliers in "The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016," a good starting point for B2C marketers looking to make cross-channel campaign management (CCCM)...
March 27, 2017 | Susan Bidel
B2C marketers and eCommerce professionals continuously look for innovative ways to acquire new customers and reach receptive audiences. Affiliate marketing offers brands new opportunities to extend...
Marketing Organizational Structure, Social Media Communications...
Marketing Methods, Lead-To-Revenue Management (L2RM)...
Online Display Advertising, Digital Marketing...
April 6, 2017 - April 7, 2017
March 30, 2017