Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Content Gets Its Feet As An Enterprise Marketing Function

Benchmarks: The Content Marketing Playbook

January 18, 2018 | Ryan Skinner

Content marketing is growing as an approach in enterprise marketing departments, and with it the dependence on content creators within those departments. And while most businesses rely to varying...

Report: How To Re-Energize Your Branded Content

Continuous Improvement: The Content Marketing Playbook

January 11, 2018 | Ryan Skinner

The bar for content quality — whether it's from a brand or a publisher — is continually rising. Marketers' best and only real route to nailing customers' expectations is to embrace an iterative...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: Consumer Marketing 2018

April 5, 2018 - April 6, 2018

Webinar: Predictions 2018: The Revolution Of Customer-Obsessed Marketing Finally Begins

March 8, 2018

Webinar: Pave The Path To Marketing Measurement Success

February 8, 2018

View more events