Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Real-Time Processes For Real-Time Social Marketing

Processes: The Social Marketing Playbook

November 22, 2017 | Jessica Liu

Social networks are a real-time media channel, yet marketers have trouble managing social content in real time. B2C marketers underestimate the volume and pace requirements of social marketing and...

Report: The Financial Payback For Marketing Measurement

Business Case: The Marketing Measurement And Insights Playbook

November 22, 2017 | Jim Nail

As marketers are increasingly held accountable for the financial returns of their efforts, they need sophisticated measurement that accurately apportions credit to the myriad touchpoints in a modern...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: Consumer Marketing 2018

April 5, 2018 - April 6, 2018

Webinar: Values-Based Consumers, Part 3: Forrester Futurology

January 23, 2018

Webinar: Distinguish Hype From Reality: New Opportunities In Extended Reality

December 6, 2017

View more events