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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Everyone Uses Social; Few Know If It Works

Benchmarks: The Social Marketing Playbook

September 20, 2017 | Melissa Parrish

Social is no longer a new tool in the marketer's toolbox, but how brands use it is progressing far more slowly than innovations in social networks and platforms. This report reveals how B2C marketers...

Report: Forrester Data: Digital Marketing Tracker, Q2 2017

ForecastView Document

September 15, 2017 | Brandon Verblow

Forrester Data is introducing its Digital Marketing Tracker to give marketers and media professionals a quarterly update of online advertising revenue trends globally. The tracker captures revenue...

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Analysts Serving This Role

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Upcoming Events For This Role

Workshop: Advanced Customer Journey Mapping

September 20, 2017

Webinar: The Forrester Wave™: Social Advertising Technology, Q3 2017

September 27, 2017

Webinar: Assessing The Real Potential Of AI For Marketing

October 3, 2017

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