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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Personal At Last For B2C Marketers

Infuse digital across marketing planning:

The Digital Media Buying Playbook

The Social Marketing Playbook

Embrace mobile across the customer life cycle:

Marketing Strategy For The Mobile Mind Shift

The Mobile Marketing Playbook

Turn big data into actionable insights:

The Social Intelligence Playbook

B2C Marketing Blog

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Latest Research For This Role

Report: Vendor Landscape: Cross-Channel Campaign Management

Choose The Right CCCM Solution To Drive Customer Obsession

March 27, 2017 | Rusty Warner

Forrester evaluated 15 suppliers in "The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016," a good starting point for B2C marketers looking to make cross-channel campaign management (CCCM)...

Report: Q&A: Affiliate Marketing 101

March 27, 2017 | Susan Bidel

B2C marketers and eCommerce professionals continuously look for innovative ways to acquire new customers and reach receptive audiences. Affiliate marketing offers brands new opportunities to extend...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Consumer Marketing 2017

April 6, 2017 - April 7, 2017

Webinar: Content Intelligence For Marketing: A New Category And Breakout Vendors

March 30, 2017

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