Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: China's Social Networks Have Room To Generate Higher Advertising Revenue

ForecastView Document

August 22, 2017 | Brandon Verblow

China is the world's second-largest social advertising market, but it still trails the US by a wide margin even with recent robust growth. Marketers and publishers should read this report to...

Report: Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (EU-17)

ForecastView Document

August 22, 2017 | Brandon Verblow

In 2016, social ad revenue in Europe exceeded the combined ad revenue of RTL Group and Mediaset Group. Marketers and media executives need to understand the dynamics driving social's rise to ensure...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Webinar: Values-Based Consumers, Part 1: The Right Approach To Winning The Values-Based Consumer

August 23, 2017

Workshop: Advanced Customer Journey Mapping

September 19, 2017

Webinar: The Forrester Wave™: Content Marketing Platforms, Q2 2017

September 6, 2017

View more events