Roles We Serve

Marketing & Strategy:

Technology Management:

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Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Vendor Landscape: Marketing Resource Management

Leverage MRM To Drive Customer-Obsessed Marketing Operations

October 20, 2017 | Rusty Warner

B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM solutions...

Report: Best Practices For Omnichannel Digital Media Buying

Processes: The Digital Media Buying Playbook

October 17, 2017 | Susan Bidel

As more and more marketing leaders embrace omnichannel digital media buying, the processes and tools they use are rapidly evolving. This report will provide marketers with a collection of omnichannel...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Distinguish Hype From Reality: New Opportunities In Extended Reality

December 6, 2017

Webinar: Select The Right Search Agency For Your Business Using The Forrester Wave™

November 28, 2017

Webinar: Values-Based Consumers, Part 3: Forrester Futurology

November 7, 2017

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