Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Personal At Last For B2C Marketers

Infuse digital across marketing planning:

The Digital Media Buying Playbook

The Social Marketing Playbook

Embrace mobile across the customer life cycle:

Marketing Strategy For The Mobile Mind Shift

The Mobile Marketing Playbook

Turn big data into actionable insights:

The Social Intelligence Playbook

Latest Research For This Role

Report: Marketers: Leverage Your Agency Ecosystem To Take Loyalty Beyond The Program

May 19, 2017 | Emily Collins

Loyalty programs house valuable insights that drive customer-centric experiences across the life cycle. But they are often buried or isolated from the rest of marketing's branding, acquisition, and...

Report: Collaborate With Finance To Prove Marketing's Business Value

Align Goals To Ensure Marketing Continues To Contribute To The Bottom Line

May 17, 2017 | Tina Moffett

Competition, consumer choice, and innovation force firms to scrutinize key financial metrics to meet revenue goals and keep up with market demand. B2C marketers are now more accountable and must...

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Analysts Serving This Role

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Upcoming Events For This Role

Workshop: UX Design Methods

May 23, 2017

Workshop: UX Design Methods

May 24, 2017

Webinar: Advertisers Should Opt For Quality To Stem Losses: Recommendations And Forrester Data Deep Dive

June 6, 2017

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