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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Forrester Data: Digital Marketing Tracker, Q3 2017

ForecastView Document

December 11, 2017 | Brandon Verblow

Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for...

Report: Chart Your Path To Social Media Maturity

Road Map: The Social Marketing Playbook

December 8, 2017 | Erna Alfred Liousas

B2C marketers should read this report to identify the key milestones required to progress beyond their current social media maturity stage and sustain that progress so the entire organization can...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Consumer Marketing 2018

April 5, 2018 - April 6, 2018

Webinar: Values-Based Consumers, Part 3: Forrester Futurology

January 23, 2018

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