Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: The Forrester Wave™: Social Advertising Technology, Q3 2017

The Leading Vendors In Automating And Integrating Social Advertising

August 21, 2017 | Jessica Liu

In our 36-criteria evaluation of social advertising technology providers, we identified the five most significant ones — 4C, Brand Networks, Kenshoo, Nanigans, and Sprinklr — and researched,...

Report: Advance Your Approach To Customer Loyalty

Assessment: The Customer Loyalty Playbook

August 21, 2017 | Emily Collins

If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Values-Based Consumers, Part 1: The Right Approach To Winning The Values-Based Consumer

August 23, 2017

Workshop: Advanced Customer Journey Mapping

September 19, 2017

Webinar: The Forrester Wave™: Content Marketing Platforms, Q2 2017

September 6, 2017

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