Roles We Serve

Marketing & Strategy:

Technology Management:

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Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Facebook Loses Ground Among US Online Youth

A North American Consumer Technographics® Report

December 12, 2017 | Anjali Lai

In the race to win and sustain the attention of US youth, Facebook is falling behind. Our analysis of trended behavioral and attitudinal data reveals that young consumers increasingly engage with a...

Report: Build A Loyalty Strategy With Global Appeal

December 12, 2017 | Emily Collins

We've recently seen a spike in questions from brands about the global demand for loyalty programs, and customer loyalty solution vendors have their sights set on international growth. When thinking...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Consumer Marketing 2018

April 5, 2018 - April 6, 2018

Webinar: Values-Based Consumers, Part 3: Forrester Futurology

January 23, 2018

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