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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Social Technographics® Reveals Who Your Social Audience Is — And How To Approach Them

Landscape: The Social Marketing Playbook

August 18, 2017 | Jessica Liu

The question for B2C marketers is no longer whether your customers use social media but how you can best use social media to interact with those customers. But how well do you know your customers on...

Report: How Dirty Is Your Data?

Strategic Plan: The Customer Trust And Privacy Playbook

August 17, 2017 | Fatemeh Khatibloo

As consumers' privacy concerns grow, marketers must rethink their data practices. Today's data governance practices — the rules that guide what consumer data a company collects; how it stores,...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Values-Based Consumers, Part 1: The Right Approach To Winning The Values-Based Consumer

August 23, 2017

Workshop: Advanced Customer Journey Mapping

September 19, 2017

Webinar: The Forrester Wave™: Content Marketing Platforms, Q2 2017

September 6, 2017

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