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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Best Practices For Omnichannel Digital Media Buying

Processes: The Digital Media Buying Playbook

October 17, 2017 | Susan Bidel

As more and more marketing leaders embrace omnichannel digital media buying, the processes and tools they use are rapidly evolving. This report will provide marketers with a collection of omnichannel...

Report: Accelerate Modern Marketing With Real-Time Interaction Management

Benchmarks: The Enterprise Marketing Technology Playbook

October 17, 2017 | Rusty Warner

Customer-obsessed firms sustain competitive advantage by delivering value and utility in their customers' moments of need. Real-time interaction management (RTIM) enables B2C marketers to meet...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Distinguish Hype From Reality: New Opportunities In Extended Reality

December 6, 2017

Webinar: Select The Right Search Agency For Your Business Using The Forrester Wave™

November 28, 2017

Webinar: Values-Based Consumers, Part 3: Forrester Futurology

November 7, 2017

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