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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Apple Raises The Bar For Marketers

What Marketers Need To Know About The New iPhone X And iOS 11

September 22, 2017 | Thomas Husson

Ten years ago, Apple not only disrupted the smartphone market, it completely changed the rules in many industries including marketing and advertising. With its latest iPhone X and iOS 11, Apple sets...

Report: Everyone Uses Social; Few Know If It Works

Benchmarks: The Social Marketing Playbook

September 20, 2017 | Melissa Parrish

Social is no longer a new tool in the marketer's toolbox, but how brands use it is progressing far more slowly than innovations in social networks and platforms. This report reveals how B2C marketers...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Values-Based Consumers, Part 2: How To Navigate A Values Strategy

October 24, 2017

Webinar: Use The Forrester Wave™ To Navigate The Customer Loyalty Solutions Market

October 18, 2017

Webinar: Measure Marketing Engagement Right Or Not At All

October 5, 2017

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