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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Earn Buy-In For Content Marketing's Silo-Busting Benefits

Business Case: The Content Marketing Playbook

November 17, 2017 | Ryan Skinner

Most companies today practice content marketing — in dozens, if not hundreds, of pockets — leading to duplicative activity, over spending, and inconsistent customer experiences. B2C marketers should...

Report: Define Your Social Media Maturity To Advance Your Social Marketing

Assessment: The Social Marketing Playbook

November 16, 2017 | Erna Alfred Liousas

B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. This maturity covers the spectrum of...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Consumer Marketing 2018

April 5, 2018 - April 6, 2018

Webinar: Values-Based Consumers, Part 3: Forrester Futurology

January 23, 2018

Webinar: Distinguish Hype From Reality: New Opportunities In Extended Reality

December 6, 2017

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