Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success

OCBC Bank Created A Marketing Chatbot To Accelerate Revenue Growth

July 21, 2017 | Xiaofeng Wang

Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. OCBC Bank in Singapore is bucking the trend: The bank recently created Emma, a...

Report: How To Advertise To Consumers Who Hate Ads

Create Customer-Obsessed Advertising By Making Ads That Are Human, Helpful, And Handy

July 21, 2017 | Jim Nail

With advertisers struggling against ad blocking, cord cutting, and fragmented audiences, the ad industry seems doomed. But while these trends are factual and challenging, they are not necessarily...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Webinar: Forrester Wave™: Data Management Platforms, Q2 2017

August 1, 2017

Webinar: The Forrester Wave™: Social Media Management Solutions, Q2 2017

August 16, 2017

Webinar: The Right Approach To Winning The Values-Based Consumer

August 23, 2017

View more events