Forrester Research For:
B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing
November 25, 2015 | Thomas Husson
November 18, 2015 | Fatemeh Khatibloo
November 10, 2015 | Thomas Husson
November 9, 2015 | Thomas Husson
The 10 Providers That Matter Most And How They Stack Up
November 30, 2015 | James Nail
In our 21-criteria evaluation of video advertising demand-side platform (DSP) providers, we identified the 10 most significant vendors and researched, analyzed, and scored them. This report shows how...
Tools And Technology: The Email Marketing Playbook
November 25, 2015 | Shar VanBoskirk
This report helps marketing leaders select tools and technologies to enhance their email marketing programs. Most email marketers outsource the delivery of their email marketing programs because it...
Mobile Marketing, Mobile Analytics...
Social Media Communications...
Marketing Organizational Structure, Social Media Communications...
December 7, 2015
December 8, 2015