Roles We Serve

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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Personal At Last For B2C Marketers

Infuse digital across marketing planning:

The Digital Media Buying Playbook

The Social Marketing Playbook

Embrace mobile across the customer life cycle:

Marketing Strategy For The Mobile Mind Shift

The Mobile Marketing Playbook

Turn big data into actionable insights:

The Social Intelligence Playbook

B2C Marketing Blog

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Latest Research For This Role

Report: The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016

The 15 Providers That Matter Most And How They Stack Up

May 31, 2016 | Rusty Warner

In our 26-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 15 most significant ones — Adobe, Emarsys, Experian Marketing Services, IBM, Oracle,...

Report: The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016

The Nine Providers That Matter Most And How They Stack Up

May 31, 2016 | Rusty Warner

In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones — Adobe, Experian Marketing Services, IBM, Marketo, Oracle,...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Pre-Forum Workshop: Advanced Customer Journey Mapping

June 20, 2016

Webinar: Thriving In The Post-Digital Age

June 1, 2016

Webinar: How To Engage Customer On Messaging Apps

June 20, 2016

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