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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

Infuse digital across marketing planning:

The Future Of Digital Media Buying

The Social Marketing Playbook For 2015

Embrace mobile across the customer life cycle:

Become Agile To Improve Your Mobile Approach

The Mobile Marketing Playbook For 2015

Turn big data into actionable insights:

The Gross Rating Point Gets An Extreme Makeover

B2C Marketing Blog

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Latest Research For This Role

Report: Brief: Create Social Marketing Videos That Connect With Customers

August 25, 2015 | Erna Alfred Liousas

Video in social media can be valuable for marketers, despite its current sluggish engagement. This report showcases video examples and best practices to inspire and direct your own efforts.

Report: Brief: How Top Brands Are Using Facebook, Twitter, And Instagram

Forrester's 2015 B2C Social Network Marketing Benchmark

August 25, 2015 | Nate Elliott

Despite the inherent challenges of social marketing, B2C marketers continue to bet big on social networks. In fact, more than 80% of top global brands actively post on Twitter, Facebook, Google+,...

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Analysts Serving This Role

  • Marc Jacobson

    Marc Jacobson

    Marketing Methods, Product & Solutions Strategies...

  • Lynne O'Connor

    Lynne O'Connor

    Marketing Methods, Digital Business...

  • Alicia Arnold

    Alicia Arnold

    Omnichannel Customer Experience, Research & Development (R&D)...

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Upcoming Events For This Role

Forum: Connect | Engage | Deliver

September 15, 2015

Webinar: How To Build Trust In A Connected World

September 2, 2015

Webinar: The Right Way To Measure Social Marketing

September 29, 2015

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