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B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
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April 24, 2015 | Luca Paderni
April 20, 2015 | Nate Elliott
April 20, 2015 | Luca Paderni
April 16, 2015 | Thomas Husson
Don't Let This Good Crisis Go To Waste — Use It To Drive Your Mobile Mind Shift
April 21, 2015 | Jennifer Wise
On April 21, 2015, Google will change its search results for smartphones. When Google's new ranking algorithm deems a site to be mobile-friendly, the site will show up higher in search results. With...
Showcase Your National Brand Where It Matters Most
April 20, 2015 | Shar VanBoskirk
Now is the time to initiate a local digital marketing strategy; new technologies have lowered the barriers that previously made marketers shy away from the scale issues associated with local. This...
Marketing Methods, Digital Business...
Marketing & Strategy...
Marketing Measurement, Branding...
April 29, 2015 - April 30, 2015
May 12, 2015
June 10, 2015