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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

Infuse digital across marketing planning:

The Future Of Digital Media Buying

The Social Marketing Playbook For 2015

Embrace mobile across the customer life cycle:

Become Agile To Improve Your Mobile Approach

The Mobile Marketing Playbook For 2015

Turn big data into actionable insights:

The Gross Rating Point Gets An Extreme Makeover

B2C Marketing Blog

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Latest Research For This Role

Report: Forrester Research Online Display And Search Marketing Forecast, 2015 To 2020 (Asia Pacific)

ForecastView Spreadsheet

February 4, 2016 | Satish Meena

Forrester expects that total online display and search marketing spending for the five Asia Pacific countries covered in this forecast -- Australia, China, India, Japan, and South Korea -- will grow...

Report: Benchmarking Social Marketing Efforts In Asia Pacific In 2015

Marketers Must Accelerate Adoption Of Mobile Messaging Apps

January 28, 2016 | Clement Teo

B2C marketers in Australia, India, Indonesia, and Singapore are fast adopting social platforms to engage with customers. Forrester's first Asia Pacific Social Marketing Benchmark examines key...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: MARKETING 2016

April 26, 2016 - April 27, 2016

Webinar: The Growth Of Ad Blocking: Is It An Existential Threat To Digital Publishing And Marketing?

February 16, 2016

Webinar: Transform Your SEO Strategy

March 21, 2016

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