Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Personal At Last For B2C Marketers

Infuse digital across marketing planning:

The Digital Media Buying Playbook

The Social Marketing Playbook

Embrace mobile across the customer life cycle:

Marketing Strategy For The Mobile Mind Shift

The Mobile Marketing Playbook

Turn big data into actionable insights:

The Social Intelligence Playbook

B2C Marketing Blog

View more posts

Latest Research For This Role

Report: Harness Loyalty Insights To Build Business Advantage

Processes: The Customer Loyalty Playbook

July 19, 2016 | Emily Collins

Many companies that invest in customer loyalty deploy loyalty programs that both incentivize behavior and collect valuable data from engaged and loyal customers. It's easy to treat loyalty as a...

Report: Q&A: Header Bidding — What It Is And How It Works For Publishers And Marketers

July 18, 2016 | Susan Bidel

Publishers are deploying header bidding to wrest control of the monetization of their advertising inventory. As a result, marketing leaders are enjoying unprecedented access to the highest-quality...

View more research

Analysts Serving This Role

  • Ryan Barba

    Ryan Barba

    Brand Tactics, Adaptive Brand Marketing...

  • Collin Colburn

    Collin Colburn

    Search Engine Optimization (SEO), Paid Search...

  • Alicia Arnold

    Alicia Arnold

    Omnichannel Customer Experience, Research & Development (R&D)...

View more analysts

Upcoming Events For This Role

Forum: CXDC 2016

September 12, 2016

Webinar: Four Keys To Making Social Marketing Strategic

August 16, 2016

Webinar: How Market Imperatives Drive The Next Generation Of Enterprise Marketing Technology

August 23, 2016

View more events