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B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Personal At Last For B2C Marketers

Infuse digital across marketing planning:

The Digital Media Buying Playbook

The Social Marketing Playbook

Embrace mobile across the customer life cycle:

Marketing Strategy For The Mobile Mind Shift

The Mobile Marketing Playbook

Turn big data into actionable insights:

The Social Intelligence Playbook

B2C Marketing Blog

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Latest Research For This Role

Report: Brief: Demand More From Loyalty Vendors In Your Selection Process

May 2, 2016 | Emily Collins

During the Forrester Wave™ evaluation of customer loyalty solutions, we surveyed 61 vendor clients about their vendor partnerships. We found that users are largely satisfied with their providers, but...

Report: Brief: Choose From Four Approaches To Build Your Community

Plan For Community Success Across The Customer Life Cycle

April 29, 2016 | Erna Alfred Liousas

The word "community" invokes a measure of confusion among B2C marketers. This brief explores the meaning of community, and provides examples of companies successfully using communities across the...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CXDC 2016

September 12, 2016

Webinar: Introducing Two Types Of Content Marketing

May 18, 2016

Webinar: Thriving In The Post-Digital Age

June 1, 2016

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