Forrester Research For:
B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing
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April 30, 2015 | Clement Teo
April 27, 2015 | Xiaofeng Wang
April 24, 2015 | Luca Paderni
April 20, 2015 | Nate Elliott
Marketers Should Federate Contextual Data, Content, And Insights To Power Their Audiences' Mobile Moments
May 28, 2015 | Ryan Skinner
Skyrocketing smartphone penetration means two things for B2C marketing leaders: 1) Customers spend less time consuming media on PCs and 2) their expectations of media experiences are increasingly...
The Forrester Readiness Index: Digital Marketing, 2015
May 19, 2015 | Jitender Miglani
When evaluating global markets, digital marketing vendors and agencies need to consider more than just a country's macroeconomic conditions or online advertising spending. They need to understand...
Marketing Methods, Acquisition Marketing...
Marketing Measurement, Branding...
Marketing Methods, Multichannel Customer Experience...
September 15, 2015
June 1, 2015
June 10, 2015