Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Personal At Last For B2C Marketers

Infuse digital across marketing planning:

The Digital Media Buying Playbook

The Social Marketing Playbook

Embrace mobile across the customer life cycle:

Marketing Strategy For The Mobile Mind Shift

The Mobile Marketing Playbook

Turn big data into actionable insights:

The Social Intelligence Playbook

Latest Research For This Role

Report: Chatbots Are Transforming Marketing

Use Chatbots To Help Customers Discover, Explore, And Engage With Your Brands

May 24, 2017 | Xiaofeng Wang

Marketers' interest in chatbots is growing rapidly, and many plan to launch a branded chatbot in 2017. Success will hinge on marketers' ability to define a clear purpose for the chatbot and set clear...

Report: Use Personal Identity And Data Management To Future-Proof Your Privacy Practices

Continuous Improvement: The Customer Trust And Privacy Playbook

May 23, 2017 | Fatemeh Khatibloo

Consumers are leaving a growing digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about data security and privacy,...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Advertisers Should Opt For Quality To Stem Losses: Recommendations And Forrester Data Deep Dive

June 6, 2017

Workshop: UX Design Methods

June 27, 2017

Webinar: The Global Digital Gap

June 26, 2017

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