Forrester Research For:
B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing
July 29, 2015 | Clement Teo
July 17, 2015 | Ryan Skinner
July 10, 2015 | Erna Alfred Liousas
July 9, 2015 | Thomas Husson
Organization: The Digital Media Buying Playbook
July 27, 2015 | Richard Joyce
Efficient and effective digital media buying requires a commitment to the right partnerships, staffing, and organizational structure. This organization report of the digital media buying playbook...
Marketers Miss Depth And Relationship Opportunities On The Path To Purchase
July 24, 2015 | Clement Teo
The Asia Pacific (AP) region is a leader in innovative messaging apps. Apps like WeChat, Line, and KakaoTalk are transforming into digital platforms where users interact and trade, giving marketers...
Omnichannel Customer Experience, Research & Development (R&D)...
Marketing Methods, Acquisition Marketing...
Paid Search, Search Marketing...
September 15, 2015
August 26, 2015
September 2, 2015