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Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Vice President and Group Director Carl Doty (01:00)

Today's challenges facing B2C Marketing Professionals

Create value-focused programs:

Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

Infuse digital across marketing planning:

The Future Of Digital Media Buying

The Social Marketing Playbook For 2015

Embrace mobile across the customer life cycle:

Become Agile To Improve Your Mobile Approach

The Mobile Marketing Playbook For 2015

Turn big data into actionable insights:

The Gross Rating Point Gets An Extreme Makeover

B2C Marketing Blog

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Latest Research For This Role

Report: Count On Contextual Coupons

Marketers Can Unlock Hidden Value With Deals And Discounts

July 1, 2015 | Collin Colburn

How consumers find, store, and use coupons has changed and marketers haven't kept up. This report reminds marketers of the benefits beyond sales that coupons can drive. It identifies coupon...

Report: The Forrester Wave™: Content Marketing Platforms, Q2 2015

The Nine Providers That Matter Most And How They Stack Up

June 30, 2015 | Ryan Skinner

In Forrester's 60-criteria evaluation of content marketing platform (CMP) vendors, we identified the nine most significant software providers Contently, DivvyHQ, Kapost, NewsCred, Oracle, Percolate,...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: ML SYDNEY 2015

September 15, 2015

Forum: CX EUROPE 2015

November 16, 2015 - November 17, 2015

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