Forrester Research For:
B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing
July 21, 2016 | Jim Nail
July 8, 2016 | Shar VanBoskirk
June 30, 2016 | Thomas Husson
June 28, 2016 | Xiaofeng Wang
Processes: The Customer Loyalty Playbook
July 19, 2016 | Emily Collins
Many companies that invest in customer loyalty deploy loyalty programs that both incentivize behavior and collect valuable data from engaged and loyal customers. It's easy to treat loyalty as a...
July 18, 2016 | Susan Bidel
Publishers are deploying header bidding to wrest control of the monetization of their advertising inventory. As a result, marketing leaders are enjoying unprecedented access to the highest-quality...
Brand Tactics, Adaptive Brand Marketing...
Search Engine Optimization (SEO), Paid Search...
Omnichannel Customer Experience, Research & Development (R&D)...
September 12, 2016
August 16, 2016
August 23, 2016