Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

B2C Marketing Professionals

B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.

To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.

Who this role is for:

VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing

Latest Research For This Role

Report: The Forrester Wave™: Customer Loyalty Solutions, Q3 2017

The 13 Providers That Matter Most, And How They Stack Up

August 14, 2017 | Emily Collins

In our 30-criteria evaluation of customer loyalty solutions, we identified the 13 most significant ones — Aimia, Bond Brand Loyalty, Brierley+Partners, Collinson Group, Comarch, CrowdTwist, Epsilon,...

Report: Vendor Landscape: Customer Loyalty Solutions

Tools And Technology: The Customer Loyalty Playbook

August 14, 2017 | Emily Collins

Are you among the many business-to-consumer (B2C) marketers who are trying to boost customer loyalty but confused by the number and variety of vendors offering loyalty solutions? The escalating...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Webinar: Values-Based Consumers, Part 1: The Right Approach To Winning The Values-Based Consumer

August 23, 2017

Workshop: Advanced Customer Journey Mapping

September 19, 2017

Webinar: The Forrester Wave™: Content Marketing Platforms, Q2 2017

September 6, 2017

View more events