Forrester Research For:
B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing
April 21, 2016 | Thomas Husson
April 20, 2016 | Rusty Warner
April 20, 2016 | Ryan Skinner
April 18, 2016 | Melissa Parrish
May 2, 2016 | Emily Collins
During the Forrester Wave™ evaluation of customer loyalty solutions, we surveyed 61 vendor clients about their vendor partnerships. We found that users are largely satisfied with their providers, but...
Plan For Community Success Across The Customer Life Cycle
April 29, 2016 | Erna Alfred Liousas
The word "community" invokes a measure of confusion among B2C marketers. This brief explores the meaning of community, and provides examples of companies successfully using communities across the...
Branding, Integrated Marketing (Cross-Channel)...
Marketing & Strategy...
Marketing Organizational Structure, Social Media Communications...
September 12, 2016
May 18, 2016
June 1, 2016