Forrester Research For:
B2C marketers have to coordinate digital and traditional marketing channels, using new media and technology to win and retain customers.
To succeed, you must understand changing consumer behaviors, demonstrate the brand promise in your marketing programs, contextualize customer interactions across touchpoints, and optimize spend.
VP/Director of Marketing
VP/Director of Advertising
VP/Director of Digital Marketing
VP/Director of Product Marketing
August 17, 2015 | Nate Elliott
August 11, 2015 | Xiaofeng Wang
August 10, 2015 | Xiaofeng Wang
July 29, 2015 | Clement Teo
August 25, 2015 | Erna Alfred Liousas
Video in social media can be valuable for marketers, despite its current sluggish engagement. This report showcases video examples and best practices to inspire and direct your own efforts.
Forrester's 2015 B2C Social Network Marketing Benchmark
August 25, 2015 | Nate Elliott
Despite the inherent challenges of social marketing, B2C marketers continue to bet big on social networks. In fact, more than 80% of top global brands actively post on Twitter, Facebook, Google+,...
Marketing Methods, Product & Solutions Strategies...
Marketing Methods, Digital Business...
Omnichannel Customer Experience, Research & Development (R&D)...
September 15, 2015
September 2, 2015
September 29, 2015