Empowered customers are shaping corporate strategies and the technology agenda. In response, CIOs are investing in business technology (BT) — the technology, systems, and processes to win, serve, and retain customers. But bolting new thinking onto old ways of working can leave you stuck. You need a new model to differentiate your company, drive growth, and give you and your team a powerful voice in setting business direction.
The BT agenda demands a total shift in strategy and operations to deliver superior digital experiences to fast-moving mobile customers.
The legacy IT operating model, with its focus on optimization and resiliency, is slow and risky. Change the rules to reduce the risk.
A customer-obsessed operating model — focused on business outcomes and fueled by customer data and analytics — demands new skills, culture, processes, and systems.
Forrester provides CIOs and leaders with unparalleled insight into how to transform their technology organization.
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Total technology purchases 2010-2016.